BMG814 Business Assignment: Impact of Media
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Ulster University
E-Business (BMG814)
Added on 2020-05-28
BMG814 Business Assignment: Impact of Media
Ulster University
E-Business (BMG814)
Added on 2020-05-28
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UNIVERSITY NAME Student’s name Student’s ID E-business1
Executive summary The paper attempts to critically evaluate the role and the impact of traditional media and socialmedia for knowledge sharing, seeking and creation. The paper takes the automotive industry andTesla Motors as case studies for the chosen topic. Tesla motors encourage its employees to shareinformation without following the laid down protocol or company hierarchy. The company asalso invested in R&D to seek more knowledge to run her operations and remain in business. Inaddition the company has patterned with a number of other companies such as Panasonic tostreamline business and acquire knowledge.2
Table of Contents1.0Introduction...............................................................................................................................32.0 Knowledge Management..........................................................................................................42.1Knowledge sharing.................................................................................................................42.2Knowledge seeking................................................................................................................42.3Knowledge Creation/Acquisition...........................................................................................53.0 conclusions...............................................................................................................................54.0 References................................................................................................................................63
1.0Introduction The role of media in today’s business world is significant. The competition in the market hascontinually increased forcing companies to invest in ways through which they can acquirecompetitive edge in the market and remain in business. To do this companies continually shareor compare notes, seek and create knowledge for the purposes of learning new ways of doingbusiness through various forms of media such as television, company publications and socialmedia. This paper will zero in on critically evaluating the impact and the role of traditionalmedia and social media on knowledge sharing, seeking and creation in relation to Tesla Inc, anAmerican automobile company based in California. The company is famed on making electriccars and other machines that do not depend on fossil fuels.4
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