Case Study on Business Analysis of the 'Hair for You' Salon
7 Pages2236 Words199 Views
Added on 2019-11-26
Case Study on Business Analysis of the 'Hair for You' Salon
Added on 2019-11-26
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An identification and analysis of problems at Hair for YouNameDate
IntroductionThe business world has become increasingly competitive, with many new players coming in and competing for the same market share. Further, technological changes have continued to grow and advance unabated, making the world smaller and creating the concept of globalization in which businesses, people, economies, and other environmental (business) factors more interconnected. Businesses are increasingly finding themselves in the cross hairs of these dynamics; on the one hand, there are external factors, such as increased competition and environmental factors putting pressure on the organization and on the other hand, internal dynamics, such as decision making and management and operational processes to be considered (Brooks, Weatherston and Wilkinson, 2010). As such, businesses and organizations are thrust into a cycle in which they must continuously change and adapt, just to stay afloat; the business world has evolved such that adaptability has become the new competitive edge, above even novel factors such as market leadership and innovation, according to Reeves and Deimler (2016). New trends such as the massive use of social media and other technology platforms have fundamentally changed, or is changing, how brands interact with their customers. Social media has become even more influential than traditional media (Cunningham, Silver & Craig, 2016), (Merchant, 2015). These are realities that businesses can not afford to ignore. In this context, this paper is a business analysis of the Hair for You business case in which a patriarch’s death has occasioned three children to take over the salon business, each of who are managing the three branches. The business has been experiencing pressures from competition, thinning profits, and technological challenges. The paper will identify the challenges, classify them, list models and techniques that can be utilized in analyzing the situation and critique them. The paper also brings the issues together using a rich picture diagram and then uses Blum’s paper to place the SSM in a specific quadrant. ProblemsThe Hair for You case study brings to the fore both soft and hard problems; there are problems and challenges due to human factors as there are problems and challenges due to technical issues. The technical issues emanate, in a way, from the human problems, so it is logical to begin by identifyingand analyzing the human (soft) challenges and problems. One of the biggest problems is communication as they cant seem to effectively communicate. The other challenge is poor problem solving as well as wanting leadership qualities. Another challenge is an apparent lack of grasp of modern, cost effective and widely used technology as Bill Junior proposes the use of SMS to communicate with customers, when methods, such as social media could even be more effective. These are soft problems. The other issues are technical, including lack of business systems information management systems, poor interconnectivity, and reliance on manual legacy systems such as manual pay processing and making telephone calls to book appointments. Another problem
is lack of business integration where there are disparate branches that are not integrated with business information systems management. Another technical problem is a lack of Internet and web presence; all these are hard problems. Stakeholders and problem ownersStakeholdersInterestJordanVery HighBill JrVery HighSallyVery HighHair for You HighHair for YouStaffCustomersHighProblem OwnersProblem(s)OwnerCommunicationJordan, Bill Jr, SallyProblem solving frameworkJordan, Bill Jr, SallyInvestment in technologyJordan, Bill Jr, SallyNew product lineJordanNew marketsJordan, Bill Jr, SallyNew communication channels (using social media platforms)Jordan, Bill Jr, SallyAutomated cash register and appointment systemJordanBranch expansionSallyHair for You does not really use a modern ICT system; however, it is still a system that can be evaluated and analyzed using various tools, techniques, and models. The techniques include the dataflow diagram (DFD) that is used for functional modeling. Another approach would be the use of object oriented analysis and design (OOAD) used technically to analyze and design systems. The Business process model and notation(BPMN) is also another approach that can be used in the hair for You situation. Data Flow DiagramsDFDs refer to graphical representations of how data flows within and through an information system where its aspects and processes are modeled. It is usually used as a preliminary measure to develop a system’s overview without getting into great detail. As such, the DFD is a useful tool in having a higher level view of a system and is therefore, an important tool to help with effective
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