Role of Qualitative and Quantitative Research in Business Decision Making

Business Build
practice

Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Inspect the material supplied and acquire to know the needs of the organisation.................3
Select the questions which will help management in deciding to choose the location where
company can invest................................................................................................................4
Look at the data for the inquiries that are being chosen utilizing the connected synopsis
measurement..........................................................................................................................5
Findings and Recommendations............................................................................................9
CONCLUSION........................................................................................................................10
REFERENCES.........................................................................................................................11

INTRODUCTION
The report describes the role and purpose of qualitative and quantitative research that is
data analysis and modern marketing. It also states the way how correlation and regression are
used in the research. It further helps in business decision making techniques and tools. It
helps in gathering of data by effective means which can be used in decision making. Immense
knowledge of how big data can be useful in carrying out business operations and achieving
the set objective of the business. It helps in further expansion and growth activities of the
firm. Organisation facilitates with the corporate gain and understanding of the business
condition and activities linked with the business. The collected data used for further analysis
and interpreting the financial activities and gathering the data for further business activities to
maximise the profit of the management (Baboota and Kaur, 2019).
MAIN BODY
Inspect the material supplied and acquire to know the needs of the organisation.
Data is a gathering of data which have some meaning in quantified manner. Every
column has its own value. Data set have specific value or meaning of the data presented in
variables and each variable can be classified as height, volume, temperature or any other
characteristics. This is known as Datum. Data is related with the one or more data of similar
type or related in some other manner. It further contains data which attributes to the data set
to be analysed. In the following case the data set is provided comprises of two countries
which are South Africa and Kenya. It also includes various factors which have to be analysed
in order to reach to a certain level (Bangalore and Patriksson, 2018).
The data is compiled from the data of World Bank Enterprise Survey (WBES). The data
collected shows various challenges which are currently faced by the organisation current
working in both the countries. These data also explain how the business are performing in
these countries and future aspects of the business which can influence. The excel is divided
into three parts, first part represents the data of South Africa and in the second part data is
related with the Kenya which provides the key of data in understanding the business
situation. In the last part the key of the data is described which helps in understating the data
collected. It further sort the available data to identify the various aspects of business of
various countries. It further modified by using range, replace, count, sort. etc. For analysing
the data, firstly the degree of the data is calculated such as median, means and mode which
helps in interpreting the data.

The data set provided sets a degree of obstacle which is used for operating a business and
further analysis are mentioned below,
 Inadequately educated workforce
 Labour regulation
 Access to finance
 Crime, theft and disorder
 Access to land
 Practices of competitors in the informal sector
 Transport
 Customs and trade regulations
 Electricity
 Tax rates
 Tax administration
 Political instability
 Corruption
 Courts
 Business Licensing Permit
The provided data is coded in different terminologies and sorted in such a form to interpret
the data.
Select the questions which will help management in deciding to choose the location where
company can invest.
The data is provided with the various available data which is encoded in different words and
numbers which can be seen from the data provided. Business situation can be analysed by
following ways of two different countries namely South Africa and Kenya (Bharara, Sabitha
and Bansal, 2018).
 Labour Regulations: The significant standards and guidelines which should be
trailed by business are known as work regulation consistence. Such standards and
guidelines which help in overseeing business. The principles which help in controlling
cooperation among representatives, worker's guilds, government and managers are
made sense of as work regulations. The three sided association worked with between
boss, worker's guilds, representative is viewed as subject of aggregate work