Strategic Management and Business Models

This assignment delves into the realm of strategic management, examining key concepts like PESTEL analysis, business models, and their impact on firm performance. It requires students to critically analyze various theoretical frameworks and apply them to real-world business scenarios. The focus is on understanding how organizations leverage strategic planning to achieve competitive advantage and navigate complex market landscapes.

Business & Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types and motive of organization...........................................................................1
P2 Size and scope of various enterprises....................................................................................4
P3 Relationship between different organizational functions and its link with objectives..........5
P4 Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples................................................................................6
P5 Internal and external analysis of Apple Inc...........................................................................1
P6 Explain how strengths and weaknesses interrelate with external macro factors...................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Commercial environment is a word which defines impact of internal and external factors
on business operations because success of an enterprises are directly or indirectly depend upon
these components. Surrounding plays a very eminent role in attainment of goals because all the
resources are acquired by environment only (Bohari, Hin and Fuad, 2017). Apple is
multinational company which is popularize for its unique and innovative products with fully
different features. This assignment is classified into two segments for explaining different types
of organization with the help of various examples by highlighting size and scope of selected
instance. Furthermore, report is going to throw few lights on structure or objectives of apple
company which is consider as a advanced enterprise and influence of various factors on success
of an association. Later on assignment also shows positive and negative impact of macro
elements as well as its link with internal components because both the factors plays a very
eminent role in attainment of objectives.
TASK 1
P1 Different types and motive of organization
Corporate world is full of enterprises with different motive and aims as well as distinct in
scope because of their size. In competitive market, business undertakings are partitioned into
three classifications, for example, public, private and voluntary area (Boons and Lüdeke-Freund,
2013). Furthermore, reason behind establishment of these enterprises are totally different from
each other such as few companies wanted to earn maximum profit whereas few institutions are
set just to raise the living standard of entire society. Hence, full detail about various
organizations are stated as follows:-
Public Sector – Companies which comes under this category is a part of economy whose
main aim is to offers government services to general public. Basically composition of this
division is different in countries but in most of the nations it covers military, police,
infrastructure like making public roads, bridges, tunnels, water supply etc. In fact services which
are non payable is also consider under this like street lightening. Furthermore, major purpose of
public sector is to provide basic benefits to entire society rather than just an individual because
government make plans or strategies for development of overall nation (Bryman and Bell, 2015).
Additionally, few companies of public sector are funded by governing bodies. Thus, there are
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number of companies are present which are publicly owned for example BBC one of a oldest
media enterprise whose main purpose is to provide essential information to customers.
Organization data (Name, Headquarters): -BBC is an openly claimed undertaking that
is situated in London, United Kingdom. It is the most experienced media house across national
boundaries. The income of organization is 4 billion pounds (Carroll and Shabana, 2010).
Legitimate Status:- The telecom organization is an openly possessed association which
was established on royal charter.
Year set up:- The organization was built up in 1922.
Products, services and administrations offered:- The fundamental exercises that are
directed by the BBC are identified with media and broadcasting. It offers its shows around the
world.
Private sector – Such sort of associations are set up with a specific end goal to pick up
benefits from advertise. As of late, there are numerous privately owned businesses are set up in
worldwide market. Chiefs of private business associations are giving their items to clients
keeping in mind the end goal to broaden their market region. Moreover, privately owned
businesses can give openings for work to individuals of UK ; then it is additionally useful to
builds the per capita wage and GDP rate of the country. They are in charge of monetary
development and improvement of the nation, it is required for business associations to satisfy
every single lawful law and directions appropriately (Casadesus-Masanell and Ricart, 2010).
There are numerous of ways of owning a firm which is explained as follows:- Sole trader:- Firm which is owned by single individual are comes under this category
which means profit and losses are shared by owner of the person.
 Partnership:- Business which is run by group of two or multiple partners and all the
losses or profits are bear by every shareholders.
Organization data (Name, Headquarters):- HSBC is British multinational bank that
depends on London, England. It is a world seventh biggest bank as far as resources and is
thought to be biggest in Europe with an advantages of US$ 2.375 trillion. The organization have
more than 38 million clients who utilize its administrations crosswise over globe. It is working in
the managing an account and money related administrations (Crane and Matten, 2016).
Legitimate Status:- Bank is a private substance that is the second biggest recorded
organization on London Stock Exchange.
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Year set up:- Bank was set up in 1865 in any case, it was built up in its present frame in
1991 by The Hong Kong and Shanghai Banking Corporation Ltd.
Name of exercises, goods and services offered:- There are distinctive exercises that are
embraced by bank (Dong-mei and Xing-hua, 2011). List of exercises and items or
administrations offered by bank are as per the following:
 Riches administration
 Retail banking
 Commercial.
 Worldwide banking.
 Worldwide private banking.
Voluntary sector– Charities and non-benefit associations comes under this enterprise
because their main motive is to fulfils the basic needs of beggars and needed people. In fact
voluntary segment established different associations for social welfare and it also known as third
sector. In UK, there are number of institutions are available whose main aim is to develop the
entire society or community by introducing various programmes. Associations which go under in
voluntary division are produced for social reason as it were. Its prime point is to give quality
items and administrations to clients at low costs (Drucker, 2017). The area works for bring down
segment of the general public so they can likewise enhance their expectation for everyday
comforts. Alongside this, deliberate segments can expand their assets from beneficent trusts,
people, coordinate gatherings and government offices for covering their everything costs. The
association has various partners i.e. funders, volunteers, recipients, trueness, staff, accomplices
and so on.
Development and improvement of global business association: -
The term global business, relates with each one of those business exercises which are
engaged with exchanges of good and administrations among at least two nations. Worldwide
business condition contains every single business association i.e. public, private and voluntary.
In current world, universal markets are developing quickly with a specific end goal to pick up
benefits from have nation. Many organizations which have unprecedented procedures of
advancement with which they can appreciate centre competency (Elliot, 2011). Alongside this, it
is additionally available for development of many organizations by giving them new business
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openings in abroad markets. The primary reason for IBE is accessibility of value items and
administrations.
P2 Size and scope of various enterprises
Nowadays private associations have assumed control over the general population
organizations as far as size and extension. The business condition becoming extremely unique
that is not exceptionally good for organizations (Gharajedaghi, 2011). There are diverse
apparatuses and methods that are utilized by managers in compose as to examine the business
condition. Today, both BBC and HSBC have developed in their size and degree. There are
distinctive kind of speculators who subsidize these associations as to enhance their usefulness.
The size and extent of these association is expressed underneath:
Size and scope of the association: HSBC and BBC:-
The HSBC bank is Europe biggest bank in terms of resources. It is as of now serving
more than 38 million clients crosswise over globe and is obliging both person. The bank opened
its initially branch in 1865 in London and the organization at last was fused in 1866.
Whereas, BBC is the most established media broadcasting organization of the world. It
was built up in 1922 by the illustrious contract and is an open supported association. The firm
offers its shows in the majority of the nations on the planet and is notable as a subjective media
wholesaler.
Number of Employees:
Banking sector is one of the greatest manager in the UK and it has huge labour working
in an organization (Halim, 2011). The quantity of representatives right now working in
association are almost 331,458.
BBC is a noteworthy business in the field of media. It has working staff of more than
35000 approximately. These workers help association in accomplishing its objectives and
destinations in a set time frame.
Net yearly turnover:
The aggregate income of banking is expressed to be nearly 47 billion pound and it has an
aggregate resources of around more than 2 trillion pound. The benefit of bank was more than 2
billion pound which makes it seventh biggest in world.
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Referred media organization has an income of almost 4 billion pound and a working
benefits of nearly 166 million pound. It is one of most beneficial association working in field of
broadcasting.
Scope of organisation:-
HSBC is a worldwide player. It positions seventh regarding income and second in terms
of resources. It is a worldwide player which has an entrenched nearness in all nations in world
(Hilb, 2011).
BBC is known as a multinational media goliath that approaches each and every nation in
world. It is a free communicating organization that is financed by open expenses.
Branches/Subsidiaries:
There are various branches that are spread crosswise over globe. The name of auxiliaries
are as per the following: Hong Kong and Shanghai Banking Corporation, HSBC bank plc, HSBC
USA, INDIA, Malaysia, Middle east, HSBC fund , Hang Seng Bank.
There are few branches of Media enterprise that is working and expanding level of
impact of organization. For example, BBC one, worldwide news, top apparatus, BBC radio are
some of backups of organization.
Significant contenders:
HSBC bank has numerous rivals in advertise. For example, Barclays, RBS and standard
contracted. They all are supporters of HSBC bank yet at the same time represent a danger to
organization piece of the overall industry.
BBC has numerous rivals in advertise, for example, CNN and Al-Jazeera. These two
contenders have assets and measures which represent a danger to BBC advertise predominance.
Apple is a multinational brand which is famous for its high tech innovation across the
world and its main motive is to offers advanced technology products. HSBC and BBC are
example of private and pubic organization helps apple Inc. at the time of difficult circumstances
in different way. For example apple is a largest company which requires large amount of capital
at the time of expanding their business in which HSBC bank can supports organization by
providing required amount of loan (Jafari and Maleki, 2013). Whereas BBC is a media company
which helps by promoting their product across international boundaries. Therefore both the
public and private enterprises are useful for apple Inc.
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M1 How structure, size and scope of various organization link to the business objectives
Organizational structure and size affect the overall business performance and also
evaluate its goals and objectives. Every business follow their structure and also set strategies
accordingly in aid in achieving larger probability and enhance the overall productivity of the
company. Scope of the organization is based on their financials gain and every cited firm wants
to attract large number of customers in order to increase their profitability in effective manner so
that size, structure and scope is totally aid in achieving the organizational objectives in
appropriate manner.
D1 Critical analysis of the complexities of various organization structure and the
interrelationship of the organization function
Organizations structure is based on business activities like collection, coordination and
supervision of the work and also ensure about the allocation of the work effectively. On the other
hand the organizational function is also related to the other department which aid in achieving
the overall productivity and maintain sustainability in effective manner. It is more important for
the manager of the company to maintain the effective relation with other function to develop
business performance and achieve competitive advantage in the marketplace. The
interrelationship with HDFC and BBC is formulate by the manager of the company to maintain
the sustainability in their business process and attain individuals profitability at marketplace.
P3 Relationship between different organizational functions and its link with objectives
Apple is growing rapidly in across the world due to increase in their sales because of its
products quality and features. In fact in today's scenario there are number of companies are
emerging with innovative ideas and full of creativity in their existing products. Due to increase in
product demand in telecom sector number of companies are trying to introduce new devices for
capturing the attention of millions of customers (Kumar, 2014). Thus, various competitors of
apple are Samsung , LG, HTC etc. which are trying to modify their existing devices to resemble
just like iPhone. But at some extent they get failed in beating sales of iPhone due to couple of
reasons. Apple and its competitors have different structure and objectives which are explained as
follows:-
Company name Objectives Structure
Apple Major motive of this Structure of apple organization is slightly
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organization is to maximize
their sales by distributing
products and services across
international boundaries.
reformed to attaining set targets in minimum
duration. In fact according to management
team of apple structure is sign of business
growth. Therefore their company structure is
based on traditional hierarchy with totally
differentiate from other competitors.
Samsung Their first and foremost target
is to beat their competitors by
modifying current products
with extra features and
facilities.
This company set their structure as per their
size and distributed work into various groups
for accomplishing it in minimum duration.
Basically key element of structure of
Samsung is division between workers,
departments, chain of command etc.
Furthermore, as per company rules
employees of Samsung working at any level
requires to follow strict orders and decisions
made by higher authority (Martins, Donald
Ah and Martins, 2013).
M2 Advantage and disadvantage of interrelationship between organization function and its
impact on organizational structure
Every organization having their own structure so that done all the work as well as process
accordingly in order to achieve organizational goals and objectives in appropriate manner.
Interrelationship within Apple and Samsung function is totally different both are popular brand
and also having their positive image which aid in achieving competitive advantage in appropriate
manner. They follow their structure to attain higher success at marketplace. This process is
impact on their structure because they set their strategies and policies according to their function
so that they can easily enhance their productivity and their brand image in customers mind.
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P4 Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples.
Every business firm influenced by several factors thus factors or causes are divided into
two sections such as micro and macro. All these causes are directly impacts on organisation
either positive or negative in nature (Mishra and Suar, 2010). So that it is necessary for every
enterprises must be effectively analyse and evaluate them with the help of smart and innovative
ideas. Proper evaluation and analysis helps to take corrective and appropriate action in any
situation. Apart from this, in the context of macro environment in which included political,
social, legal, environmental, technological and economical. In the other words all these factors
are explaining under follows:
Illustration 1: PESTEL Analysis
(Source- Teh, 2010)
 Political: In the context of political factor, in which concluded political or governmental
rules and regulations. Basically, for managing and controlling business activities in
effective and efficiently manner so government or legal authorities has been regulated ad
en acted some rules which has to be follows by every organisations. For example: It is
necessary for Apple company must be working as like government rules and legislations.
 Economical: Economy of the country depends on several factors such as market
condition, customers, purchasing power, inflation, currency and so more. Thus economy
of nation unstable in nature so that it is necessary for every organisation must be evaluate
and analyse economy of the country (Oliveira and Martins, 2011). For example: While
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producing and launching new devices and phones by Apple company then must be
analyse economic condition of the nation.
 Technological: At this time, technology is one of the important aspect in every sector
which regularly growing in effective and efficient manner. So that, every business firm
seeks to be adopt smarts and innovation technologies and devices within the organisation
for completing the tasks also for attaining the goals and objectives. For example: Apple is
one of the largest technology based company, thus this company using new and smart
technologies within the enterprise for producing and developing new devices.
 Social: In the context of social factors in which included culture, rules, norms, values,
ethics, life style and so more of society's persons, which represents their living style.
Thus it is necessary to be evaluate and analyse in effective and efficient manner, because
sometimes its negatively impacts on company also its profitability and productivity
(Pages, 2012). For example: It is necessary for Apple company must identify and analyse
society and living style of persons before launching any devices. If society and culture
does not evaluated by employer of the firm then it can be negatively impacts on Apple as
well s may be reduce profitability.
 Legal: Legal factors refers to, legislations, acts, rules and regulations and so more, which
helps to reduce illegal activities and operations in effective manner. It is necessary for
every organisation should be working under the laws and legislations of the country. For
example: Apple company follows several legislations and laws while producing and
launching any new devices in across all over the world. If legal rules does not follows by
Apple so in this situation government of the country can take legal action.
 Environmental: In this last, external environment is unstable in nature. Basically, in
which included climate, weather, surrounding and so more. Sometimes all these terms are
directly impacts on companies either positive or negative in nature. For example: Apple
company must be analyse environment and climate of country then according to the
environment should produce devices for persons (Teece, 2010).
M3 Apply appropriately PESTLE model to support a detailed analysis of the macro environment
Every organization can be influence by various factors which exist in the business as
well as environment so that it is more important for the cited firm to identify these factors
effectively in order to achieve effective end result in appropriate manner. All factors are directly
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impact in business in positive and negative manner so that it is more important for the firm to
effective analysis in effective manner so that they take better decision about their process. In this
macro environment affect the business process so that firm analysis their impact in their
activities and maintain the better sustainability by evaluating PESTLE analysis in their
organizational context.
D2 Evaluate the impact that both macro and micro factors have upon business objectives and
decision making
Both macro and micro factors affect the business performance and also impact on their
decision making process. So that it is more important for the firm to analysis both factors
effectively and identify the positive and negative impact in appropriate manner. This process aid
in taking better decision and helps in achieving organizational goals in better way. Macro factors
like political, economical, social, technological, legal and environmental all are uncontrollable
by the company so that cited company have to identify their impact on their business
organization and also done their activities in effective manner. On the other micro factors is
totally controllable by the company which define their strength and weakness to done all the
changes in effective manner according their weakness.
P5 Internal and external analysis of Apple Inc
Internal and external environment affect the overall business activities in various style so
that it is more important to define all the factors in appropriate manner in order to get effective
end results. It is important responsibility of the manager of the Apple Inc to evaluate all the
information to the strength and weakness with the business organization. Top management
authority undertake various researches to evaluate all the activities and methods which is used by
the competitors in their process (Trkman, 2010). This process also define the effective guidance
to the business to attain the competitive advantage in their business process and get better
solution to evaluate the effective activities. For this Apple use effective strategies to invite large
number of customers toward its company. There are some points which define the SWOT
analysis of Apple Inc:
Strength Weaknesses
 Apple having better advertising
capabilities to attract large number of
 High price of the product is big
weakness of the Apple Inc.
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customers towards its products by
increasing the awareness towards its
products and service.
 They include extensive U.S
distributional channels in their
advertising activities.
 The biggest strength of the Apple its
brand image in the marketplace.
 High profit margin is also a strength of
the company.
 Apple have strong financial position in
the market.
 They use innovative design and
technology in their operational process
to produce attractive products. Apple
focus on their target customers by
providing premium products.
 Apple having narrow product range
which reduce the number of customers.
 Apple products sale is decline stage
because its products decrease the sale
of iPhone, iPads and its Mac products.
 Incompatibility of its products is also a
weakness of the company.
 Apple do not major change in their
latest products and service which offer
to the premium customers.
 Apple do low research and
development so that they fails in
identifying the actual demand of the
customers (Victor, 2014).
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Opportunities Threats
 Apple wants to expand their business at
international market by delivering their
products at high range.
 Product diversification is a best
opportunities for the apple.
 Used technological advancement is also
an effective opportunities which aid to
the company to maintain their
profitability and productivity at market
place.
 By growing market they also rise the
GDP rate of the developing country.
 They also expand their sales
department by including mobile
payment market (Wheelen and Hunger,
2011).
 Apple can increase the presence of their
products in market place which aid in
capturing the larger market share.
 Competition is the biggest threats of the
Apple.
 Due to tax scandal Apple loose their
reputation in the marketplace.
 High manufacturing is also a big threats
of the company which increase the rate
of the products.
 Low diversification of the products is
also a threats of the company.
 High employee turnover is also a threat
of the company.
By identifying SWOT company evaluate the actual performance of the company and also
take correct decision according to action in order to achieve organizational goals and objectives
in appropriate manner.
M4 Apply SWOT analysis and justify how they influence decision making
SWOT analysis of Apple define their effective process which determine their strength
and weakness that aid in taking better decision making process. It is an important responsibility
of the company to identify their positive and negative aspect and also evaluate their opportunities
and threats so that they easily take better action and maintain their performance at market place.
The main purpose of micro factors to evaluate the overall performance well as productivity of
the company in effective manner and take better decision accordingly.
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P6 Explain how strengths and weaknesses interrelate with external macro factors.
Strength and weakness of the company is interrelated to the macro factors which define
the overall productivity of the company and maintain the sustainability in the business process in
effective manner. In this process political and legal factors affect the customers demand toward
company products. So that it is necessary for the Apple to evaluate the effective relationship
among them to achieve desirable results (Wheelen and Hunger, 2011). This process of the
company aid in generating more revenue and also take strong place in competitive market place.
There are some important points which show the interrelationship between strength and
weakness of Apple and its external macro factors are as follows:
Strengths: As per above define Apple is one of the largest and leading technology based
organisation which produced several smart and innovative devices and systems for persons with
better and effective quality. Therefore, one of the major strength of Apple is it produced
innovative products for customers such as Macbook, Ipod, Iphone, I watch and so more. All
these devices are smart and innovative because other technology based companies does not
easily compete with Apple products. Another one strength is Apple is leading organisation across
all over the world due to it can be understand it is largest maximum revenue generated company
(Zott, Amit and Massa, 2011). Because it produced smart, attractive and innovative devices and
systems with better quality. This company has been cross 700 billion dollar revenue in 2014, due
to it carried out as largest company at worldwide level. Apart from this, as per above explained
major factors which known as macro factors such as political, legal, social, technological,
environmental, economical. All these causes are directly impacts on business firm either positive
or negative so that it is necessary to be effectively analyses and evaluate them with the help of
smarts and innovative ideas. Thus, all these factors are unstable in nature so that might be
increase the profitability of company or reduces due to the these causes.
Weaknesses: It define the negative traits of the Apple which affect the overall business
performance in negative way. It is an important responsibility of the manager of Apple to reduce
the negative impact on the business performance and achieve long term goals in appropriate
manner. For example high products price is weakness of the company which reduce the number
of customers which impact on economical factors as well as government because both are having
their rules and it is more important for the company to follow it effectively. Which impact ion
company sale. Some time external factors reduce the negative impact and some time it increase
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the negative impact in the business process (Jafari and Maleki, 2013). There are some factors of
macro environment define the interrelation among them which are as follows:
In today's environment government play vital role so that they set some unnecessary rules
and regulation which is follow by the company so that it increase the unnecessary bound which
decrease the sale of the company because Apple can not take any action to invite customers
toward its products.
Economic condition is also play an important role in the business as well as nation. For
increase the brand image economic condition should be stable which aid in sustainability in
company sales. If the inflation rate and deflation rate is change that it affect the overall
performance of the company.
Hence, it is more important for the company to maintain the better relationship among
them so that company easily achieve the desirable success at marketplace (Hilb, 2011).
According to this external macro factors define their impact on business process which can be
negatively as well as positively so that manager of the Apple should be maintain the effective
relationship in order to get competitive advantage from its rival.
CONCLUSION
From the above mentioned this report it has been concluded that different type of
organisation such as private, public, private and voluntary. These all business firms has different
working style as well as different mission and vision. Additionally, there has been defined size
and scope of several kind of companies. In this light, there has been elaborated functions with
liked Apple and Samsung company. Apart from this, there has been discussed about macro
factors ion which included political, legal, social, economical, technological and environmental.
In last, has been defined strengths, weaknesses, opportunities and threats of Apple. As well as all
these aspects has been interrelated with macro causes in a significant manner.
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