Business & Business Environment Assignment "COCO-COLA"

Added on - 04 Jun 2020

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Business & BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Discuss various types of organisations with their legal structures........................................1P2 Size and scope of various types of organisations...................................................................4TASK 2............................................................................................................................................5P3 Assess the relationship between different organisational functions......................................5TASK 3............................................................................................................................................6P4 Explain positive and negative impact of macro environment on COCO-COLA.................6TASK 4............................................................................................................................................7P5 Conduct SWOT analysis of COCO-COLA...........................................................................7P6 Strengths and weaknesses interrelate with external macro factors........................................8CONCLUSION................................................................................................................................9REFERENCES.............................................................................................................................11
INTRODUCTIONBusiness environment refers to combination of several inside and outside elements ofbusiness that are required to be considered in decision making. It is related with twoenvironments that is micro and macro surroundings. These components are important foroperational activities in order to avoid several type of risks. There is certain relation betweensuch issues and internal management of an company (Astrachan, 2010). This report is aboutCoca cola which is an leading organisation in beverage industry. There are several kind ofbusiness concerns with different natures and legal framework. Along with that, there size andscopes are also different from each others. In order to improve productivity and efficiency ofcompany , these factors are to be adopted in various functions of organisation. There isrelationship between different functional units working in an enterprise. These external factorscan affect operational activities of an company in both positive or negative manner. It might alsoinfluence internal elements of an concern.TASK 1P1 Discuss various types of organisations with their legal structuresOrganisation is an group of people that works towards common goals. It includes featureslike delegation of authority, defining responsibilities and encouraging people to attain team goalsin effective manner. There is proper division of tasks amongst various departments and units thatworks on certain policies and conditions. Along with that, there is adequate coordination, sameobjectives and plurality of employees (Bai and Sarkis, 2010). They works collectively to enhanceprofits of company. Some of the essential features organisations are as follows-Employees works in proper teams in order to accomplish desired tasks of business.There is proper hierarchies with shared objectives and targets.Management seeks for opportunities to adopt innovation in operations.Proper organisation structure and culture are followed in an organisation.These business concerns are involved in several types of activities such as, serviceorganisation, merchandising business and manufacturing companies.Different types of organisation are as follows-Public sector-These firms are regulated by rules and regulations formed by governmenttherefore, these are controlled by legal authorities. Such organisations emphasises on providing1
better quality services at reasonable prices to consumers rather them making profits. Most of thedecisions of such entities are taken by regulatory bodies. These organisations are mainlyestablished for providing several benefits to customers and improving lifestyles of society. Somethe services delivered by public companies are education, healthcare, public transits etc.Legal structure- It consist framework required for public organisations. This is concerned withrules and regulations formed by central, state and local governing bodies. These firms areentitled to follow policies and laws that are introduced by government. This sector does notfocusses on particular segment of consumers as their practices are focussed towards wholesociety. NHS could be an perfect example of this type of organisations.Private organisation-These kind of firms are normally free from control and regulationof governing bodies. It emphasises on making profits from their operations. Most of theemployments are generated by this sector. Free economies like UK, mostly prefers suchcompanies. Pricing of product is done on the basis of competition and market conditions. Theremarketing strategies are focussed towards gaining attraction of users for the purpose of salesenhancement (Bos‐Brouwers, 2010).2Illustration1: Legal structure of public organisationsSource:Public Sector Structure,2017
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