9 CONCLUSION 11 REFERENCES 12 INTRODUCTION Business environment is a combination of various internal & external factors which focus on influencing every company's operations. Such factors are very important for company and at same time very crucial also as they are affecting company's internal management and overall functioning. Some of they factors present n macro environment are environmental, social, political, suppliers, customers, competitors, all other stakeholders which are related to company directly or indirectly play a very important part in taking various