Internal and External Analysis of an Organisation

This assignment requires analyzing an organisation's internal and external factors to identify its strengths and weaknesses, as well as opportunities and threats in the market. The report should focus on the importance of this analysis in maintaining growth rates and increasing performance levels. It is essential to define the organisational chart and identify key stakeholders. The analysis will help in solving problems and improving overall performance. References from various books and journals have been provided for further study.

Business & Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P.1 Different types of organisation and internal business environment......................................1
P.2 Information about in each organisation................................................................................1
P.3 Function and link with objective ..........................................................................................1
TASK 2............................................................................................................................................2
P.4 Pestle analyse and positive and negative impact..................................................................2
P.5 Strength and weakness .........................................................................................................4
P.6 Strength and weakness with macro factor...........................................................................5
CONCLUSION................................................................................................................................6
REFERENCE...................................................................................................................................7

INTRODUCTION
Business environment mold effective activity to set up the organisation. In this way
business environment help to solve business issue and evolution of nation. In this context present
report is based on the ICELAND LTD organisation. This organisation is basically located in
untied kingdom and provide various kind of services in retail sector (Storey, and et.al , 2016).
With this regard report assists to focus on types, size and scope in organisation and some
external factor is impact on performance. In this context report assists to focus on SWOT analyze
in work place. It is help to increase the execution level in activity. Moreover, it is help to
examine person background and experience.
TASK 1
P.1 Different types of organisation and internal business environment
COVERED IN PPT
P.2 Information about in each organisation
COVERED IN PPT
P.3 Function and link with objective
In organisation function is most important for future development. In this context function of
organisation is help to maintained the growth rate and increase performance level in market. In
such a way function is most important to solve problem in market. In such a way function are as
follows :-
 Finance :- In finance function is most important in work place. Finance is backbone of
each organisation. In finance function is help to alteration development rate for better
governance of finance in work place (Hingley, ., Angell, . and Campelo, 2015). In
finance function is billing process and collection the employees' payroll, expenses and
overhead bills is one of the most important function in finance filed. In organisation
finance is help to increase the internal and external factor in work place.
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 Communication :- In structure communication is most important factor and help to
increase performance level. Communication is every level is must flow a patter and
increase the performance in market (Kolk, and et.al ., 2016). It is help to succeed
subjective in work place. In work place communication is help to betterment in working
condition. In this way is help to communicate with clients and other member to increase
the level of performance in market ICELAND LTD. In this way the mission of private
sector is innovation, research and development and offering important prospective form
private sector. With the help of proper communication to achieve organisation objective
in work place. Proper communication is most impotent factor to help organisation
objective ion work place.
 Leadership :- In leadership is most crucial to increase the public presentation in work
place. In work place leader is most important person to guide each and every employees
to increase level of execution in market. It is help to control the flow of money in work
place or guide employees about the work (Hingley, ., Angell, . and Campelo, 2015). The
leader or manager is coordinate all the company and make sure to reach the company
objective in work place. In this context leader organize all the complex relationship
involved in business and ensure that support the each unit in business. Leadership is help
and guide employees interaction and development of worker. Leader is a person is help to
preserved internal role inn work place.
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Illustration 1: Organisational chart
sources:- Smartdrow 2017

 Human resource management :- It is most all-important part of work place. Human
resource department is help to guide internal level of execution in business. Hr.
department is help to guide new employees about the work and help to solve any problem
in organisation (Kolk, and et.al ., 2016). In this case human resource management is help
to guide performance management and other factor. All such belongings is help to
alteration development rate and help to attain verifiable in work place.
 Shareholder: - In this context stockholder of the company is give the top-quality
manageable resultant of administration. It is assist to change the unwavering of carrying
out and meet the fiscal objective in work place.
Every last much function is help to succeed enterprise objective and other factor in ICELAND
LTD work place. In this way, it is most important for private sector structure. In supermarket the
main objective is increase customer in market and aim to maintained the growth rate. In this way
all such function is help to achieve objective in market.
TASK 2
P.4 Pestle analyse and positive and negative impact
In work place macro environment factor is most important to help increase performance. In
business environment is micro and macro factor. Micro factor are controllable factor and macro
factor are uncontrollable factor in organisation (Fleischmann, A and et.al 2014). In this case
PESTLE analyses are as follows :-
 Political :- In political factor is most important and help to increase the performance level
in market. It is focus on what government may interfere in economic system. In this
context government may impose the new tax and duty is give negative impact on
performance ICELAND LTD. Political factor is to be inculcated tax policy and other
factor is give positive and negative both impact on it. In such a case positive impact is
give increase the level of customer in different sector and reduce the tax rate in market.
Some time it will give native impact on it (Kolk, and et.al ., 2016). To increase tax rate of
other countries.
 Economical :- In economical sector is directly impact on company performance in
market and give long term effective on performance. In this context economic rise in
inflation rate on economic is give direct impact on company performance (Fleischmann,
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A and et.al 2014). In system factor may be inculcate interest rate and inflection rate or
foreign exchange rate etc. foreign direct investment is give negative impact on external
working environment.
 Social :- In social factor is trends, demographic and population is help to population
analyses etc (Botha, and et.al 2014). An illustration for this can be purchase trends for
Occidental countries like the US where there is full postulation during the Holiday time
of year.
 Technological :- In this factor is technology is give impact on operation of incredulity
and give positive impact on it. To change technology is most important to increaser level
of performance. In this context research and development is most important in practical
application and give positive impact on the working carrying out (Tukker, and Tischner,
2017.). Technology is most important in market. Research work is help to indefinite
quantity the performance level and well-kept growth rate.
 Legal :- In legal environment is most important to well-kept the maturation rate. In legal
system is affect the business environment in certain country and certain polices are
maintained them ceaseless market. In this context it is focus on the consumer law and
safety and insurance law or labour law in work place. All such kin of law is to be protract
any wrong work in organisation. It is give positive impact in work force and provide
safety in working environment.
 Environment :- In environment is focus on negative impact on influence or surrounding
in working environment. This aspect of pestle is most important for some industry
tourism and agriculture etc. all such factor is most important to maintained the level of
performance in market. Business environment is focus on climate, weather, location and
gable changes in market (Tukker, and Tischner, 2017.). All such factor is help to
increase the performance level in market.
Every last such component is able to indefinite quantity the level of performance and maintained
growth rate in market. In this way pestle analyses is help to increase the execution level. In this
factor political factor is most important for private sector.
P.5 Strength and weakness
Organisation is to be focus on internal performance is most important in work place. It is help to
maintained the level of execution in market. ICELAND LTD organisation is focus on internal
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carrying out it helps to identify the strength of worker in work place (Sekaran, . and Bougie, .,
2016). In this case employees are working is help to well-kept. In this case internal analyses is
most important and help to increase the level in market.
Strength Weakness
Organisation is help to positive impact on
organisation execution. It is focus on loyalty
and written communication.
In weakness some negative habit is stressed is
give negative impact on performance. (Botha,
and et.al 2014)
Good communicator is bast positive impact on
performance.
In weakness no time boundaries, things do not
done in work place.
Diplomatic is give employees strength in work
place. (Sekaran, . and Bougie, ., 2016)
Some time retail sector is give more
advertisement is give negative impact on it.
In this context is to be focus on internal and external environment and help to increase the
performance level in market. Both the factor is most important and increase growth rate in
market. Internal analyses is help to identify and reveal organisation itself and core competence
and capability and availability in resource in market. Internal analyses show the organisational
activity and focus on vision and mission in work place. It is help to analyses the proper amount
of resource in working conation. It is help to maintained the growth rate in market. In external
analyse is focus on the political and legal factor in market. All such facto is help to maintained
the current market trends and events in work place. It is help to increase the level of execution in
market and show in market (Sekaran, . and Bougie, ., 2016). On the basis of internal and external
analyse sis help to increase level of performance in market. In this context research and
development is most important in technology and give positive impact on the working carrying
out. Technology is most important in market. Research work is help to indefinite quantity the
performance level and well-kept growth rate. Research work is most important in internal and
external factor in market (Kolk, and et.al 2016). In this way, focus on vision and change the
market rate.
P.6 Strength and weakness with macro factor
Strength and weakness is most important factor and help to increase the level of performance in
market. In macro environment factors is to be focus on the internal working capital and external
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working capital in market. In macro environment is focus on economic, technology, legal,
political and environment factor. In this way, all such factor is internal alternated to strength and
weakness are as follows :-
 Economic :- In economic factor is change in interest rate, exchange rate all such factor is
to be inculcated in economic factor and help to increase the performance level in market.
In such a case sufficient financial resource is help to increase the level of performance in
market (Kolk, and et.al 2016). In this case challenges arise due to change in economic
factor in work place.
 Political factor :- In political factor may be challenges of social and culture factor
(Botha, and et.al 2014). An business organisation is help to maintained the level of
performance and financial resource is help and support in business.
 Legal factor :- In legal factor is focus on all law in working environment and provide
safety to in work place. Legal challenges is provided safety have expertise for any leagl
work .
 Technological factor :- In technology factor is most important and introducer new
technology in market. With the help of research work technology is to be completed
target and increase performance level in organisation (Wetherly, and et.al 2014). New
technology is become strength of the organisation and help to increase the execution
level. With the help of technology is to be financial is too strong and increase the
performance level in market.
 Environment factor :- In environment factor is natural resource of providing products
and series. It s help to increase the show level and well-kept level in work spot.
Capability and imperfection and macro position component are accompanying with each some
other and affect each another. If social group fails to identify its strength and weaknesses than it
cannot analyse macro surroundings factors then it fails to develop strategic programme and
tactical thought (Botha, and et.al 2014). All such factor is help to preserved the execution level in
securities industry. In such kind is factor is most important in work placer and help in decision
making.
CONCLUSION
Form the above report is focus on the Business environment determine effective activity
to set up the organisation. In this way business environment help to solve business issue and
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development of nation. In this context present report is based on the ICELAND LTD
organisation. This organisation is basically located in untied kingdom and provide different kind
of services in retail sector. In this report is focus on the PESTLE analyse and strength and
weakness is help to maintained the level of performance in market. As per the above report
unction of organisation is help to maintained the growth rate and increase performance level in
market. In such a way function is most important to solve problem in market. Form the above
report is focus on the internal and external analyse is most important in organisation. It is help to
define strength and weakness in organisation.
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REFERENCE
Books and journals
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Hingley, M., Angell, R. and Campelo, A., 2015. Introduction to the special issue on power in
business, customer, and market relationships. Industrial Marketing Management, 48,
pp.101-102.
Fleischmann, A and et.al 2014. Subject-oriented business process management. Springer
Publishing Company, Incorporated.
Menychtas, A and et.al 2014. 4CaaSt marketplace: An advanced business environment for
trading cloud services. Future Generation Computer Systems, 41, pp.104-120.
Ferraro, G.P. and Briody, E.K., 2017. The cultural dimension of global business. Taylor &
Francis.
Tukker, A. and Tischner, U. eds., 2017. New business for old Europe: product-service
development, competitiveness and sustainability. Routledge.
Frösén, J and et.al 2016. Effective forms of market orientation across the business cycle: A
longitudinal analysis of business-to-business firms. Industrial Marketing
Management, 52, pp.91-99.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Ferrell, O.C. and Fraedrich, J., 2015. Business ethics: Ethical decision making & cases. Nelson
Education.
Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about how to do
it right. John Wiley & Sons.
Wild, J.J., Wild, K.L. and Han, J.C., 2014. International business. Pearson Education Limited.
Hair, J.F., 2015. Essentials of business research methods. ME Sharpe.
Bah, E.H. and Fang, L., 2015. Impact of the business environment on output and productivity in
Africa. Journal of Development Economics, 114, pp.159-171.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1),
pp.23-34.
Cavusgil, S.T and et.al 2014. International business. Pearson Australia.
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Wetherly, P and et.al 2014. The business environment: themes and issues in a globalizing
world. Oxford University Press.
Drucker, P.F., 2017. The Theory of the Business (Harvard Business Review Classics). Harvard
Business Press.
Botha, A and et.al 2014. Coping with continuous change in the business environment:
Knowledge management and knowledge management technology. Elsevier.
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