Positive and Negative Impact of Macro Environment on Business

This presentation explores the positive and negative impact of macro environment on business, conducts internal and external analyses of business, and highlights the relationship between strength, weakness, and external factors.

BUSINESS & BUSINESS ENVIRONMENT

TOC
 Introduction
 Positive and negative impact of macro environment on business
 Internal and external analyses of business
 relationship between strength, weakness and external factors
 Conclusion
 References

Introduction
 Study will explain Positive and negative impact of macro environment on
business
 It will conduct Internal and external analyses of business
 It will highlight relationship between strength, weakness and external factors

P4 Positive and negative impact of macro environment on
business
John Lewis Partnerships is the UK s largest company which belong to retail
industry .
Political factor:
foreign trade policy increase the no of employees in the any company. If
foreign trade of john Lewis partnership is increased then possibilities of
exploration of market area are arises.
Different departments are opens by exploration of market area so John Lewis
Partnerships needs more employees for do work there. Here is positive impact
on company through increase the employment of John Lewis Partnerships .

P5 Internal and external analyses of business
Strength Weakness
 Brand image of John Lewis partnership firm is very strong; it
offers quality goods to consumers which makes them positive
towards the brand.
 Its online presence is very strong which is the significant strength
of business unit.
 Wide range of products offer by firm which makes it unique from
other competitors
 Poor marketing tactics is the drawback of John Lewis partnership.
 It is inconsistence profitability
Opportunities Threats
 Globalisation creates opportunity for the firm as it can enter into
foreign market and can generate more revenues.
 Technological advancement is the opportunity for the entity.
 Rigorous laws create problem for business and impact on its
sustainability
 High competition in this market is threats to John Lewis
partnership.

P6 Relationship between strength, weakness and external
factors
 There is significant relationship between internal conditions of
business and external factors. John Lewis partnership is the leading
firm which has strong presence in the market.
 It has strong online presence which creates a unique image of
enterprise. This strength is interrelated with technological factor, as
increasing cybercrime creates problem for John Lewis partnership in
order to retain its consumers because it increases sense of fear
among all buyers.
 In such condition enterprise is required to ensure security so that no
consumer face fraud. It should not disclose personal information of
buyers with any third person. This will support in minimising the
issues.

Conclusion
 Above study can be summarised as companies are required to consider internal
and external factors in order to gain success, if these elements are being
ignored then entity may get fail to sustain in market for longer duration.
 All these components influence the decision making of business and create
difficulty for the firms

References
Keith, N. and et.al., 2016. Informal learning and entrepreneurial success: a
longitudinal study of deliberate practice among small business owners. Applied
Psychology. 65(3). pp.515-540.
Kljucnikov, A. and et.al., 2016. The entreprenurial perception of SME business
environment quality in the Czech Republic. Journal of Competitiveness. 8(1).