Business & Business Environment

Business & Business
Environment

Table of Content
• Introduction
 Positive and negative affect of macro environment.
 Internal and external analysis to identify strength and weakness
of an organisation
 Strength and weakness in interrelation to external macro factors
• Conclusion
• References

Positive and negative affect of
macro environment.
In business cases, macro environment is consider as set of crucial
essential factors that have major impact on the business
operation of Tesco. Thus management of Tesco uses PESTEL
analysis that help to determine the crucial factors that can
impact business. It also support to make valuable decision in
order to run and manage different business activity in most
profitable manner.

Cont...
Social factors:
In this all those factors that are linked with basic need and life of
people are defined as social factors such as culture, belief,
attributes and lifestyle etc. Thus it is needed for company to
determine these factors before developing any business
operation because it may have positive and negative impact on
the purchasing power of customer.

Cont...
Environment Factors:
Factors that are related with environment of a particular place
such as climate, weather, that have main impact on the
business of companies are known as environment factors. In
order to reduce the impact of operation on environment Tesco
have started using recycling, paper packaging that help in
sustainability development.

Internal and external analysis to
identify strength and weakness of
an organisation
In business term, companies apply the concept of SWOT or
TWOS analysis that aid to determine the internal strength and
weaknesses as well as external factors that are threats and
opportunities. These proper analysis help in formulation of
effective strategies and policies in order to increase
performance of business successfully.

Conclusion
In this presentation it is concluded that PESTEL and SWOT
analysis help Tesco to determine the business opportunities
and manner to deal with different threats.

References
Linder, M. and Williander, M., 2017. Circular business model
innovation: inherent uncertainties. Business strategy and the
environment. 26(2). pp.182-196.
Trad, A., 2015. A Transformation Framework Proposal for
Managers in Business Innovation and Business
Transformation Projects-An Information System's Atomic
Architecture Vision. Procedia Computer Science. 64.
pp.204-213.

Thank You