Business Buyer Behavior Question Answer 2022

Running head: BUSINESS BUYER BEHAVIOR
BUSINESS BUYER BEHAVIOR
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BUSINESS BUYER BEHAVIOR1
Question 1
Buyer behavior is generally meant by the decision making process of the customer while they
select any kind of service or a product out of the available alternatives in the market (Lewis et
al, 2018). It has been seen that the buyer behavior of people are different especially when it
comes to purchasing for a business rather than purchasing for oneself.
While buying for a oneself, consumers consider different factors like their personal
needs, psychological factors like motivation, learning, attitudes and beliefs and also other
social factors like social status and reference. Jannach & Adomavicius, (2016) states when
closed ones like friends or family appreciate a product or a service and refer it, consumers
consider making a purchase of those products or service. However, while buying for a
business the factors automatically change.
Buying for a business is different from buying for oneself as the priority shifts. While
buying for oneself, one wants prioritizes themselves and consider their needs and desires. On
the other hand, while making a purchase for a business, the priorities shift and the main focus
is on the needs of the business and the amenities which are going to help the employees in the
business. According to scholars, a business need to provide basic amenities which are
important and are considered to be the basic needs of employees which help in motivating
employees in the workplace (Fomenky, 2015). Thus, while considering to make purchases for
a business, the person should consider buying proper electronics like computers and printers
which make the work easier in the business. It is also important to buy things that are
necessary for the operations of the business. For example, if it is a retail business then in
order to operate the business will need materials and thus needs to purchase materials from
suppliers. Thus, it can be seen that the buyer behavior changes when one is considering to
buy or a business.