Business Canvas Model

Running head: BUSINESS CANVAS MODEL 1
BUSINESS CANVAS MODEL

BUSINESS CANVAS MODEL 2
Table of Contents
Introduction.................................................................................................................................................3
The Business Model Canvas........................................................................................................................3
Components of digital technologies used by the Client...............................................................................4
Client’s objective(s)/challenges...................................................................................................................5
Objectives................................................................................................................................................5
Challenges...............................................................................................................................................5
Theoretical concepts....................................................................................................................................5
List of potential strategies/tactics/action......................................................................................................5

BUSINESS CANVAS MODEL 3
Introduction
Business canvas model is the creation of Alexander OsterWalder, which was associated with the
earlier works of Business Model Ontology. The strategic management tool is used to showcase
the certain elements for the existing business models. In simpler terms the vale proposition of the
firs, the infrastructure, the revenue streams and the customers and finances are outline din the
table format. The core feature of the business canvas model is to illustrate the activities through
the potential trade off (Joyce and Paquin, 2016).
The Business Model Canvas
Key Partners
?
 Products
manufact
ures
 Raw
material
holders
 Parlors
 Spas
 MNC’s
Key Activities
 Managing the
demand of the
customers is one of
the key activities of
the Metta Therapies
 Effectively dealing
with suppliers,
employees, and
customers.
 Catering to the
customers with
various activities
 Thai massage, yoga,
healing, meditation
and training (Dudin,
Kucuri, Fedorova, I.,
Dzusova and
Namitulina, 2015).
Value
Proposition
 Reiki
Treatmen
t $ 60 per
customer
per week.
 Launch of
Reiki
Training
Courses
 Types of
Degrees
 1sy
degree:
$250 pp
 2nd
Degree
$450 pp
Customer
Relationships
Word of mouth,
paid search,
referrals from
retired people and
the office workers
and merchants
 Newsletter to
the customers
 A frame
outside the
clinic
 Wellbeing
events
Customer
Segments
 Office
worker
 Retired
people
 Skilled
trades
people
 Age
group
(31-50)
years
 Male
46%
 Female
54%