Business Canvas Model for Healthy Fast Food Truck

Running head: BUSINESS CANVAS MODEL
BUSINESS CANVAS MODEL
Name of the Student
Name of the University
Author Note

1BUSINESS CANVAS MODEL
Executive Summary
The given report elaborates upon the Business Canvas Model of the selected Business Idea, which is A
Healthy Fast Food Truck. All the components of the Business Model have been discussed with the help
of a business model canvas. The various concepts behind the model have been explained briefly along
with the application to the chosen business idea. The report includes an Introduction in the first section
followed by a brief note about the business idea. The business canvas model is then explained with
respect to the Healthy Fast Food Truck. A template is also presented along the report for understanding.

2BUSINESS CANVAS MODEL
Table of Contents
Introduction......................................................................................................................................3
Application......................................................................................................................................3
About the business idea...................................................................................................................3
Infrastructure....................................................................................................................................4
Key activities...............................................................................................................................4
Key resources...............................................................................................................................4
Partner Network...........................................................................................................................5
Offering............................................................................................................................................6
Value Proposition........................................................................................................................6
Customers........................................................................................................................................7
Customer segments......................................................................................................................7
Channels..........................................................................................................................................8
Customer relationships....................................................................................................................8
Finances...........................................................................................................................................9
Cost Structure..............................................................................................................................9
Revenue Streams.......................................................................................................................11
References......................................................................................................................................13

3BUSINESS CANVAS MODEL
Introduction
A business model canvas can be described as a strategic management tool and a start up
template for developing new ideas and documenting them in the existing business model of the
company. It can be stated to be a visual chart with various elements describing the service or the
product`s value proposition, customers, cost structure and infrastructure (Hollensen 2015). With the
help of a model canvas, a business can align its activities by recognizing and illustrating the potential
tradeoffs.
The idea of business model canvas was originally proposed by Alexander Osterwalder who
based this on his previous work on Business Model Ontology.
Application
The business model canvas can be printed on a large surface so that people from different
people from different departments can easily work on it with notes and markers.
About the business idea
The business idea chosen for the assignment is a Healthy Fast Food Truck and delivery system.
The craze for fast food items is old. From children to elders, it does not fail to attract the crowd and is a
favorite of all. However, after analyzing the latest trends in the food industry it can be stated that
people are becoming more health conscious and therefore if the fast food concept is blend with the
healthy food concept then it will be a success (Sheth and Sisodia 2015). This can be done through
various methods where healthy food products will be utilized in making the fast foods. The truck
concept is new and will be widely successful because of its accessibility throughout the cities in the
chosen country. The country chosen is the United Kingdom. The reason behind choosing this company
is that it is a tourist attractor and is visited by millions of tourists annually. Very often, these tourists ted