Business Capstone Project - Finesse Consulting

The study demonstrates the understanding of the requirement of a candidate at Finesse Consulting. The issues, causes, alternatives, decision criteria and conclusion are discussed. The candidate must be smart enough for financial management, coordination, planning and progress, facilitating technical solutions. Reverse marketing is helpful to create the value of the brand of Finesse Consulting.

Running head: BUSINESS CAPSTONE PROJECT
Business Capstone Project
(Finesse Consulting)
Name of the student:
Name of the university:
Author Note

1BUSINESS CAPSTONE PROJECT
1. Executive summary
The following study demonstrates the understanding of the requirement of a candidate at Finesse
Consulting. This is done at the project director level contract. The candidate was already “known” to
the business. Here various issues and causes are analysed. Next, multiple alternatives and decision
criteria and discussed. A compelling conclusion is drawn at last with proper implications for the
present scenario. The company must get signed for the candidate. This is helpful to think back about
how this case has been played out. Apart from this, the candidates must be asked to keep the fact to
be more sensitive. Besides, the organisation must assure that the other people should contact him
about the current problem. Here, Finesse Consulting should coordinate the customer supports and
quality assurances to support as the contract period goes on. The study shows how the candidate is
sufficiently smart regarding coordination, progress and planning, facilitate technical solutions and so
on. They must also monitor and manage expectations and do contract management with proper
mitigation and determining of project risks. Here, the primary step of reverse marketing plan is to
analyze the current image of the company. Moreover, the study refers how progressive influence is
proudly promoting prices of competitors. Besides, the organization has been set up lesser due to
more flexible equipment and various flexible types of technology. Additionally, the outsourcing of
functional services can make costs across the organization. Ultimately, the study shows as the
desired candidate is hired, his expertise in project management and collaboration techniques are
helpful to manage projects of Finesse Consulting business.

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Table of Contents
2. Issues..................................................................................................................................................3
3. Causes................................................................................................................................................4
4. Alternatives:.......................................................................................................................................6
5. Decision criteria:................................................................................................................................7
6. Conclusion:........................................................................................................................................8
7. Implications:......................................................................................................................................9
8. References:......................................................................................................................................11

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2. Issues
The given Video Business Case has been presented by Sara Salomone who is the director of
Finesse Consulting. The speaker of the video talks about the several issues that rose during a
particular Business capstone Project. Some of the issues for the concerned Business Capstone
Project has been depicted in the video. As described by the speaker of the candidate, the situation
was such that the business organisation was dealing with a candidate and the organisation also had
exclusivity over the concerned candidate. However, the situation was so much coincidental that the
client that the business organisation was dealing with was the same candidate who was familiar to
the business of the candidate from beforehand. The business organisation of the speaker in the video
had organised an interview for the candidate in the city of Perth. The specifications of the business
was that the candidate was to be selected as project director level contact with an offered salary
around half a million dollars. The interview was arranged in such a manner that thee candidate had
to go through a four stage process along with a Hogan’s assessment.
The references of the candidate were effectively collected by the business organisation to
facilitate the process. In the process of the interview, the business organisation came to know about
the fact that the candidate was much familiar to the client’s business and had previous connections
with that of the client. This is the major issue that the speaker’s business organisation. As the offered
position to the candidate of the business was a very much prestigious position, it was ought to be that
the candidate had multiple connections with several businesses. As there were was not a thing for the
candidate in the Perth based business, the candidate wanted to make contact with a Sydney based
business. However, the concerned organisation encouraged the candidate to make contact with the
executive director of Brisbane. This was purposefully done as the organisation has the prior

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knowledge about the candidate’s relationship with the Brisbane based director level contact and the
client was not reverting to the speaker’s organisation.
The organisation eagerly wanted to formulate the deals with the Brisbane client and that
would be easier if someone from the business side had prior relationships with the concerned client.
According to the directions by the business organisation, the candidate was expected to make
successful deals with that of the Brisbane based executive director’s business. As a fact of formality,
the candidate had to approach the director level contact as an agent of business. The business process
was successfully facilitated by the candidate and the business deal was established. After the
business process was successfully facilitated by the candidate, a situation came up where the
executive level of directors were not satisfied since there was not the full payment from the client’s
end regarding the deal. As the speaker’s business organisation desperately wanted to formulate the
deal with that of the client, the business wanted to engage themselves in the process of reverse
marketing. In a typical reverse marketing process between a pair of businesses, an outline of the
candidate is presented to the executive director of the client business and the deal takes place
accordingly. In this case, the candidate’s reference to the client facilitated the process. The process
required the prior agreement of the terms of business.
It so occurred that the Perth based contract was signed beforehand while the Brisbane based
contract was not signed for the process to facilitate. Due to this reason, the problem was further
aggravated and the situation attracted several new forms of controversies.
3. Causes
There were several causes of the defined issues according to the speaker of the Video
Business Case. The speaker outlines the potential causes for which the issues in the successful

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establishment of the business deal crept up in the process. Some of the major causes for the issues as
per the speaker of the business that have been mentioned in the above section of this assignment are
stated as follows. The first cause for the mentioned issue is that the concerned pair of business pair
of organisations did not have official business communications between them. Due to this fact, there
was direct approach from the executives of the server business end with that of the executives of the
client’s business end on the eastern seaboard. Another major cause as described the speaker of the
video in the Video Business Case for which the situation was escalated and the server business
organisation did not have enough grounds to stand on, was the fact that the agreement was not
signed by the candidate prior to the initiation of the business process.
The speaker additionally states that in her twelve years of experience in the business
organisation, she did not face a case where this type of situation had crept in the process and the
business organisation had to go through a series of several controversies. The speaker of the business
regrets the fact that she had not taken the signature of the candidate in the previous opportunities but
she should have taken an approach to make the candidate sign the terms of business before initiating
with the business process. Further, the speaker of the business says that the terms of the business
must have outlined the process of the business opportunity. In the terms it should have been clearly
stated that the candidate is completely entrusting the server business organisation that he as a person
is representing for the business opportunity that would be best for him in the commercial market.
In addition, the speaker states that she should have been more deliberate to look for the fact
that the process is properly taking place and the signature form the candidate is achieved. She could
have approached him and spoken about the fact so that the further escalations could be stopped and
nobody had the chance to make intervening contacts with that of the candidate. This way the
harmony of the business process would have stayed unharmed.

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4. Alternatives:
Finesse Consulting has got nothing signed from the candidate in their twelve years of
experience. This to think back the way in which the situation has played out. The organisation might
have been at a better position as those signatures are retrieved from the candidate. This could have
essentially outlined the fact that the candidates could have mainly described the mandatory
situation1. This should indicate that they have been represented exclusively by “Finesse Consulting”.
Besides, the candidate would entrust the company to secure the most effective opportunity for him,
in the market of Australia. The provision to the employment agreement must provide that the
candidate should assign or offer to assign any rights2. Any invention of the candidate must not be
applicable that the employee creates their time entirely instead of using the candidate’s facilities,
supplies and equipment’s.
Besides, the candidates could be asked to keep the situation more sensitive. Moreover, the
company should assure that the others must not contact him regarding the present issue. Thus, the
director of Finesse Consulting, could be in more deliberate as far as the discussion with the
candidate is concerned. The candidate must always refer to those contracts to see what type of riles
are applicable external to the work. At Finesse Consulting, ambiguous classes across the ownership
1 De Moor, Georges, Mats Sundgren, Dipak Kalra, Andreas Schmidt, Martin Dugas, Brecht Claerhout, Töresin
Karakoyun et al. "Using electronic health records for clinical research: the case of the EHR4CR project." Journal of
biomedical informatics 53 (2015): 162-173.
2 Slade, Jimmie L., Cheryl L. Holt, Janice Bowie, Mary Ann Scheirer, Ebony Toussaint, Darlene R. Saunders, Alma
Savoy, Roxanne L. Carter, and Sherie Lou Santos. "Recruitment of African American Churches to Participate in Cancer
Early Detection Interventions: A Community Perspective." Journal of religion and health 57, no. 2 (2018): 751-761.

7BUSINESS CAPSTONE PROJECT
of the side projects should be frustrating for the candidate 3. They should feel that they have the
freedom to undertake their concepts outside their activities. Here, it is expected to be part of due
diligence at every single high tech acquisition, merger and financing4.
5. Decision criteria:
In the present scenario, there can be reverse marketing of the candidate. It is an effective
marketing strategy that can encourage the clients of Finesse Consulting to find the product and
company of their individual. Here, Finesse Consulting can make contacts with organisations with
whom they have done businesses previously. Here, an outline to the candidate can be provided.
Them it can be observed how potentially they have been adding value to the store and candidates.
This must be instead of the organisation to try to seek particular products to clients5. Here, Finesse
Consulting can do this in various ways 6. However, for the present situation, they can provide
valuable information to their clients instead of trying to seek particular products to their clients.
Finesse Consulting, can perform this in various ways. However, this can be done commonly with
3 De Moor, Georges, Mats Sundgren, Dipak Kalra, Andreas Schmidt, Martin Dugas, Brecht Claerhout, Töresin
Karakoyun et al. "Using electronic health records for clinical research: the case of the EHR4CR project." Journal of
biomedical informatics 53 (2015): 162-173.
4 Hanigan, Maury. "Understanding the Passive Candidate to Increase Recruiting Response." Employment Relations
Today 42, no. 1 (2015): 37-41.
5 Broockman, David E. "Mobilizing candidates: Political actors strategically shape the candidate pool with personal
appeals." Journal of Experimental Political Science 1, no. 2 (2014): 104-119.
6 Brown, Onikia, Virginia Quick, Sarah Colby, Geoffrey Greene, Tanya M. Horacek, Sharon Hoerr, Mallory Koenings et
al. "Recruitment lessons learned from a tailored web-based health intervention Project YEAH (Young Adults Eating and
Active for Health)." Health Education 115, no. 5 (2015): 470-479.

8BUSINESS CAPSTONE PROJECT
supplying essential data to clients instead of asking to purchase anything7. Hence, this decision
criteria is also helpful for Finesse Consulting to provide crucial data offering data top clients. This
can be free of charge to establish the company s the authority. This is because people trusts business
they feel informed regarding the decisions of purchasing8. However, it must be reminded that reverse
marketing has never existed to convince anyone to buy anything. This causes intrigue and cam to
attract interest. In this way, it requires aggressive and imaginative approach as the client make any
innovative idea to undertake the proposal further.
6. Conclusion:
Thus the candidate of Finesse Consulting should be coordinating effective quality assurance
and customer support during the contract period. Therefore the candidate must be chosen such that
he is smart enough for financial management, coordination, planning and progress, facilitating
technical solutions. He should also manage and monitor expectations and perform the contract
management with proper identification and mitigation of project risks. A realistic plan of
installation can be provided to ensure essentially. The candidate should be aware enough regarding
individual profit sharing, permanent contract, employing specialised business cells and relocation
and mobility reimbursement.
Further, reverse marketing is helpful to create the value of the brand of Finesse Consulting that can
be there for clients instead of asking anything to purchase any product. For this, the organisation
7 Purvis, James. "Human resources marketing and recruiting: Essentials of digital recruiting." Handbook of Human
Resources Management (2015): 1-19.
8 Kekäle, Jouni. "Proactive strategic recruitment in research groups." Tertiary Education and Management 24, no. 2
(2018): 144-153.

9BUSINESS CAPSTONE PROJECT
must be knowing the customer accurately. Here, without understanding the needs of customer’s
necessities, Finesse Consulting would be nowhere, to begin with, their marketing efforts. Here, the
overall ideas are to have the clients to come with them instead of seeking that out, such that the
feature is significant. Ultimately the decision criteria analysed above must offer the clients with
values, prior attempting to close any sale.
7. Implications:
The initial step of a reverse marketing plan is to make honest analysis for the present image
of Finesse Consulting. This also includes the clients that have needed to attract and what the
customers have been valuing. This is important to craft their marketing materials to connect to the
consumers in a meaningful manner.
Besides, the progressive influence must be proudly promoting the prices of the competitors to
quote insurance services. This should clearly state that they are not the cheapest and is the best
option for the clients. Developing the strategy of reverse marketing or planning there should be
starting with the awareness of the brand is seen by target audiences and their values. For example, in
the case of progressive insurance, they must be knowing their clients are skeptical and trusting other
companies.
Apart from this, Finesse Consulting costs can be set up in lesser because of more flexible
equipment and flexible technology. This is priced more closely in matching the capacity of products
and helping smaller products.The outsourcing of functional services might make expenses around
Finesse Consulting. Here, the technical assistance must involve information technology, legal,
treasury, marketing, human resources and accounting.

10BUSINESS CAPSTONE PROJECT
As the long-term necessities have been outweighing the advantages of outsourcing, Finesse
Consulting can begin with a search for the full-time candidate. This is done by looking at the present
situation of the organisation. As the business includes the candidate, who have been already knowing
the clients, they can save a considerable amount of money and time. The desired candidate in the
present situation has been previously familiar with this activities and liabilities. Hence, they can cut
down the uncertainties coming with new hiring. Further, as this candidate is hired, there are the
plethora of collaboration and project management tools that are helpful to manage Finesse
Consulting.

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8. References:
"Video business case - sara salomone; director; finesse consulting" Youtube.
https://www.youtube.com/watch?v=DcvEGBDOVFo&.
Bosch, Ockie, Nam Nguyen, and Daowei Sun. "Addressing the Critical Need for'New Ways of
Thinking'in Managing Complex Issues in a Socially Responsible Way." (2013).
Broockman, David E. "Mobilizing candidates: Political actors strategically shape the candidate pool
with personal appeals." Journal of Experimental Political Science 1, no. 2 (2014): 104-119.
Brown, Onikia, Virginia Quick, Sarah Colby, Geoffrey Greene, Tanya M. Horacek, Sharon Hoerr,
Mallory Koenings et al. "Recruitment lessons learned from a tailored web-based health intervention
Project YEAH (Young Adults Eating and Active for Health)." Health Education 115, no. 5 (2015):
470-479.
Brown, Onikia, Virginia Quick, Sarah Colby, Geoffrey Greene, Tanya M. Horacek, Sharon Hoerr,
Mallory Koenings et al. "Recruitment lessons learned from a tailored web-based health intervention
Project YEAH (Young Adults Eating and Active for Health)." Health Education 115, no. 5 (2015):
470-479.
De Moor, Georges, Mats Sundgren, Dipak Kalra, Andreas Schmidt, Martin Dugas, Brecht
Claerhout, Töresin Karakoyun et al. "Using electronic health records for clinical research: the case
of the EHR4CR project." Journal of biomedical informatics 53 (2015): 162-173.
Hanigan, Maury. "Understanding the Passive Candidate to Increase Recruiting Response."
Employment Relations Today 42, no. 1 (2015): 37-41.

12BUSINESS CAPSTONE PROJECT
Kekäle, Jouni. "Proactive strategic recruitment in research groups." Tertiary Education and
Management 24, no. 2 (2018): 144-153.
Kulmala, Riikka, Mika Luimula, and Janne Roslöf. "Capstone innovation project–pedagogical
model and methods." In Proceedings of the 10th International CDIO Conference (CDIO 2014),
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Saunders, Alma Savoy, Roxanne L. Carter, and Sherie Lou Santos. "Recruitment of African

13BUSINESS CAPSTONE PROJECT
American Churches to Participate in Cancer Early Detection Interventions: A Community
Perspective." Journal of religion and health 57, no. 2 (2018): 751-761.
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