Business Capstone Project 2022

Running head: BUSINESS CAPSTONE PROJECT
Business Capstone Project
Name of the Student:
Name of the University:
Author’s Note

BUSINESS CAPSTONE PROJECT
1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
PESTLE ANALYSIS.............................................................................................................3
Critical and Reflective Thinking............................................................................................4
Strategic Decisions.................................................................................................................5
Ethical Issues..........................................................................................................................6
Cultural Issues........................................................................................................................7
Management Structure...........................................................................................................7
Current Technology...............................................................................................................9
Communication Plan..............................................................................................................9
Financial Analysis................................................................................................................10
Reference..................................................................................................................................13

BUSINESS CAPSTONE PROJECT
2
Introduction
The main purpose of the assessment is to analyze the viability of a business which
would be focusing on travel and tourism business. The name of the business would be
Heritage Travel Agency. The business would be setting up an operations which would enable
the Tourists to enjoy Maori Culture while their travel to New Zealand. The new business
which is being established would be operating a tour operator in New Zealand and would be
looking after the tourism requirements of the business. The main focus of the business is to
ensure that the tourists get an authentic experience of the Maori Culture while staying in the
community of the Maori People. The business would be facilitating different event in the
community itself such as art programs, landscape tours from Maori Perspective and also
organize dance programs so that the tourists get some insights on the lifestyle of the people.
The tourism industry has significantly grown over the years and this is the main reason that
more and more businesses are coming up in the tourism sector. The assessment would also be
including estimation of a budget for the business considering a of growth rate of at least 30%
for revenue and profits of the business. The budget would be then considered as the basis on
which decisions are to be taken by the management of entity considering the activities of the
business. The operations of the company would be focusing on Maori lifestyle which is
unique and therefore to provide full exposure to the tourists would be setting up
accommodations near Maori settlements. The tourists in this manner can relate to the culture
and also explore the landscapes of New Zealand.
The Maori Tourism Industry provides significantly to the total revenue which is
generated by the country from Tourism. The management of Heritage Travel Agency
organize a separate tour for tourist who wants to experience Maori Culture. This package
would further attract more customers to the business and thereby lead to expansion of the
business revenue. A majority of Tourist from China and South Korea are interest in vising
such sites which are rich in Maori Culture. The Maori culture experience would be attracting
more and more tourist as such people have a unique way of living and has an approach which
can teach people how to follow sustainable approach. The business would be engaging the
local people so that proper interactions cam take place and some hospitality can be shown
towards the people visiting their home.

BUSINESS CAPSTONE PROJECT
3
.
The assessment would be showing external analysis of the market so as to identify the
factors which affects the operations of the business significantly, In addition to this, the
assessment would be showing strategic decisions of the business and how the business would
work with the local Maori people to create a unique experience of the tourists. The
assessment would be containing a communication plan as well so that the effective
communication can be undertaken with the local community o that the benefits of the
business can be explained properly to the locals.
Discussion
PESTLE ANALYSIS
 Political Factors: The political factors are key factors which affects the business
operations of tourism industry. The rules and regulations which are applicable on the
country can affect the operation of the new business (Dockalikova and Klozikova
2014). New Zealand has its special allowances for the Maori people so that they can
equally develop with the rest of the society while at the same time retaining their
lifestyle. The tourism business needs to considers such aspects while framing the
policies of the business.
 Economic Factors: The economic factors which can affect the business of tourism
industry are finance requirements, interest rates and exchange rate of currency. The
main customers of the company are tourists who are basically from foreign countries