Business Case Analysis: Adani Australia 2022

Running head: BUSINESS CASE ANALYSIS: ADANI AUSTRALIA
BUSINESS CASE ANALYSIS: ADANI AUSTRALIA
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BUSINESS CASE ANALYSIS: ADANI AUSTRALIA1
The Adani group is a colossal multinational conglomerate of India, with its founder as
Gautam Adani. The organization is recognized for its diversity in businesses ranging from
logistics, energy sources, real estate, defense, financial services and aerospace and such
others. The Adani Australia is an expansion of the Adani Group of India and is a
multidimensional infrastructural and energy company (Australia, 2017). The company has
owned and operated from the Abbot Point Terminal that has been exporting coal of
Queensland for over 30 years. The company though has faced certain criticisms for its
Carmichael Coal project, the initiative has now been approved. The organization is working
towards building the solar farm in Rugby Run area of Moranbah, Australia, for the further
availability of renewable sources of energy to the common masses and other business
organization. Following, is a detailed business case analysis of Adani Australia.
The Adani group in general follows the hierarchical structure wherein the structure of
the company is divided into various departments headed by particular managers, and all of
these sectors report to one head of the company. The Adani family in general comprises of
four major sectors namely the Adani Power ltd, Adani Enterprise ltd, Adani Ports & SEZ ltd,
Adani Transmission ltd. Positioned under the Adani Enterprise, is the Adani Mining P/L of
Australia that is referred to as Adani Australia. The company is headed by the chairman,
Gautam Adani, under whose control and leadership the various divisions of the company
operates.
With the rapidly increasing problems of global warming, several industries and
countries are taking steps to reduce the causes for industrial pollution. Adani Australia too
has its own contributions to this cause. The company’s plans for production of renewable
energy in Australia is of remarkable significance. Adani Renewables Australia aims at
providing the people with secure, affordable and reliable sources of energy. The Rugby Run
Solar Farm in Moranbah, Queensland is the first solar project of the company. Incorporated

BUSINESS CASE ANALYSIS: ADANI AUSTRALIA2
with over 247000 solar panels it will supply 65MW of renewable power per year, and has the
capacity to produce 170MW.
Another step taken by the company to promote sustainable ways of conducting
business is the new and improved groundwater management plans of the company. The
Carmichael Mines had been facing criticism for its water management plans. However, with
prompt upgradation of the groundwater management procedure, the company has cleared off
the criticisms (Bell-James, 2016). The improved groundwater management plan for the
company ensures that the Great Artesian Basin is not eroded as the mine is separated from it,
rain water will be contained to prevent run offs, water will be recycled as much as possible
and water from the Suttor river can be taken only after the farmers have met with their
requirements from the river. By implementing these measures in particular and such others in
general, the company ensures to act responsibly in the face of the growing concerns regarding
the environment (Edgeman & Eskildsen, 2014).
Adani Australia is a leading producer of energy sources wherein it producesb the
same with the help of thermal power and solar power. As the company provides its
consumers with a necessary product, it implements the pull strategy. According to the pull
strategy, a company creates the interest of the consumers towards a product and thereby
caters to the demands of the consumers by producing the similar products in large quantities.
In this manner, the consumer base of the company is solidified. Adani Australia follows the
same method in its production and marketing process.
Another facet that can be considered as a business practice of Adani Australia is the
fact that it caters to the needs of other companies, normal consumers as well as the
government authorities. Since the world runs on energy sources of varied types, Adani
Australia follows the business to business, business to consumer and business to government