Business Case Analysis (Doc)
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Added on 2020-05-04
Business Case Analysis (Doc)
Added on 2020-05-04
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Running head: BUSINESS CASE ANALYSIS Business Case AnalysisName of the Student Name of the University Author’s Note Table of Content
1BUSINESS CASE ANALYSISStep 1: Problem definition:..............................................................................................................2Step 2: Identify causes:....................................................................................................................2Step 3: Make recommendation:.......................................................................................................3Reference List:.................................................................................................................................5
2BUSINESS CASE ANALYSISStep 1: Problem definition: After evaluating the entire case study it has been observed that Hughes Family furniturestore has expanded their entire process of business in the entire North California market. As aresult, the business experts fail to fulfill the needs and demands of local customers. After beingdissatisfied in fulfilling the expectation of local customers Hughes Furniture fails to maintainorganizational image and reputation. In addition, due to the extreme level of low product pricethe salespersons fail to drag the attention of premium customers as well. The major problem thathas been identified within the company includes management issue. The emergence ofFurniture Protection Plan is a complete innovative business strategy. Therefore, in order topresent FPP the business executives need to have proper skill and competency for convincing thecustomers. As per case scenario, most of the customers intend to visit a furniture store to viewthe collections rater than purchasing products. Therefore, the salespeople should have that levelof skill and competency so that customers’ behavior can be changed and they get attractedtowards Furniture Protection Plan.Step 2: Identify causes: Potential cause 1: After making an effective partnership betweenWhat Erick Wilson and Richard Hychethe employees did not get proper direction on how they should follow organizational culture andbehavior (Robles, 2012). As a result, employees had faced immense communication gap.Especially the success of a particular furniture business is highly dependent on the skill andquality of salespeople. Therefore, Erick Wilson and Richard should provide effective trainingand development session for enhancing the communication and professional skill of theemployees. As a result, salespeople failed to manage the customers by evaluating the positiveimpact of Furniture Protection Plan. Potential cause 2:After evaluating the case study it has been observed that Erick Wilson and RichardHyche have lacked the proper experience of applying appropriate management policy. That isone of the most significant reasons for losing the trust of local customers. Before making thebusiness expansion on the regional market Erick Wilson and Richard Hyche have focused inspreading their wings North California market. As a result, the salespeople fail to fulfill theneeds and demands of local customers. Automatically a negative impression is created onFurniture Protection Plan.Potential cause 3:Employees are not getting proper motivation for performing well towards the businessservices due to dissatisfied compensation policy. As a result, the salespeople fail to enhance thesale volume (McAfee, Brynjolfsson & Davenport, 2012). In order to provide the best endeavorevery business employee should focus on rendering policies and strategies for enhancing theperformance level of the employees. In this kind of situation, Wilson and Richard Hycheintended to start compensation strategy to make thee employees courageous towards business
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