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Business Case Development Assignment
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Added on 2020-03-28
Business Case Development Assignment
Added on 2020-03-28
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Running Head: Business Case Development 1Innovation and Sustainable Business DevelopmentStudent’s NameInstitutional AffiliationCourseInstructorDate of Submission
Business Case Development 2Executive SummaryMost innovative organizations, Nike included, understand that systematic changes are requiredglobally to ensure that innovation is achieved at scale. Owing to the same, Nike has been on theforefront in the production of sports equipment. Among the initial products to be manufacturedby Nike are track shoes. However, as time elapsed, the company began producing jerseys, shoes,cleats, shorts and base layers among other products. All the mentioned equipment is used inalmost every sporting activity; but mostly baseball, track and field events, tennis, ice hockey,association football, basketball, lacrosse, and even cricket (Nike News, 2010). Talking of therecent innovations achieved by Nike, the Flyknit has been one of them. In the apparel section, itcontinues to be the top performer. It is the bit of engineering pixels integrated into severaldimensions with benefits that are sport-specific, elemental defense and breathable structure thathas ensured that the company enjoys its dominance in the market. To ensure a steady growth, thecompany has implemented a couple of financial strategies like the $8 billion buying back of itsclass B stock which was preceded by the $5 billion buyback program. Within a period of fouryears, Nike Inc. has bought back stock worth more than $10 billion. It is such bold financialmilestones that made the company to replace Alcoa in Dow Jones Industrial Average. It did nottake long after the implementation of such financial obligations that Nike Inc. realizedoutstanding profits. By 2013, the gain was thirteen percent more. This was a percentage increasefor the global orders merchandise. In 2014, the profit was above $10.4 billion. The company’sshares also rose by about 0.6 percent to a value of $78.75 per share by 2015. By the end of thesame year, the company made another announcement. Nike Inc. proposed to initiate a sharebuyback clause of $12 billion. It also announced that it would provide a two-for-one stock split.This would then be followed with the provision of shares so as to have trading activities began atreduced prices in the beginning of 2016 (Nike News, 2010). Having briefly discussed the company’s innovative and financial journey, this business casepaper will argue Nike Inc’s business case with regards to the current measurement bodysuitinnovative apparel. For a strong case argument, this paper will: i)Discuss the impacts of the Everyday Bodysuit including its reception in the currentmarket. ii)Clarify the challenges to be addressed by the innovative suite.
Business Case Development 3iii)Identify and evaluate strategies and costs likely to be implemented to have theopportunities brought about by the innovation get realized. iv)Discuss the gains against risks brought about by the identified innovative gear.
Business Case Development 4Table of ContentProblem Definition......................................................................................................................................5i)Background....................................................................................................................................5ii)Problem Definition and Evidence.................................................................................................5iii)Consideration of the broader context.......................................................................................5Benefits.......................................................................................................................................................6i)Benefits to be delivered and evidence...........................................................................................6ii)Interdependencies..........................................................................................................................6Strategic Response and Option Analysis.....................................................................................................7a)Options Analysis............................................................................................................................7Overall Project Evaluation...........................................................................................................................8Recommendation.......................................................................................................................................11Appendix...................................................................................................................................................11
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