(Solved) Business Case for Gap Inc

   

Added on  2021-05-31

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Business Case for Gap Inc.1BUSINESS CASE FOR GAP INC.by (Name of Group)Deakin UniversityLocation09/05/2018
(Solved) Business Case for Gap Inc_1
Business Case for Gap Inc.2Big data and analytics have lately found great adoption especially by companies seeking to acquire customer relevance. Google and Amazon were the forerunners in bigdata and analytics leaving many other companies in great admiration of their success. One of these admirers has been Gap Inc. Gap Inc., founded in 1969 by Donald and Doris Fisher, enjoyed a lucrative market share until the late 1990s when they started reporting declining sales. As the company tried to regain its market share, top leaders got fired, and others rotated (Iwanow, H. et al. 2005). However, with a lack of compelling fashion trends driving the business and also a noticeable change in consumers buying habits, reclaiming the company’s market share has not been an easytask. The main business problem at Gap Inc. is a poor sense of fashion. Customers are no longer enticed by their fashion trends. According to analysts, Gap Inc. has lost itsuniqueness. There is also a claim that it is not clear who their customer is anymore. However, with big data, there is an opportunity for improvement in this regard. Analyzing data on customer buying behavior can give a great insight on what to stock more, what to stock less, what to eliminate and even what new fashion trends to bring up (Schaltegger, S. et al. 2012).Art Peck took over as CEO in 2015. He had previously served as president of Growth, Innovation and, Digital where he implemented Gap’s Digital strategy using an analytical approach. Peck noticed that their major challenge was the rise of e-commerceand the delay by the company to embrace e-commerce. Consumers were shifting their purchasing from brick-and-mortar stores established by Gap Inc. to online channels. He hoped to improve operations by eliminating the position of creative director for each of
(Solved) Business Case for Gap Inc_2

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