Business Case: Deliveroo Background and Problem in Business

This presentation discusses the background and problems faced by Deliveroo in their business, along with ideas for developing new products and testing their effectiveness. It also explores the use of intellectual property rights to protect new goods.

BUSINESS CASE
POWER POINT
TASK 2

TABLE OF CONTENTS
INTRODUCTION
TASK 2
1. Deliveroo background and problem in business
2. Scoping of ideas for developing new products
3. Identifying solution to the issues using commercial funnel
4. Tools and techniques for testing effectiveness of new products
5. Intellectual property rights for new goods
CONCLUSION
REFERENCES

INTRODUCTION
• Business case includes benefits, timescale, risk, organisation’s opportunities and problems,
etc. All these points give direct impact on the growth and success of enterprise.
• It was a verbal and written value statement that was supposed to educate a judgement maker
who takes decision in business and request them to make some actions against the activities.
• This report explains the background of industry and their problem in business, it will also define the
ideas that they need to apply for increasing its goods productivity and enterprise growth.

Deliveroo background and problem in
business
• Deliveroo is an online food order company that was found in 2013.
• It runs in 200+ cities in the UK, France, Spain, UAE, etc. successfully.
• This organisation was founded by Greg Orlowski and Will Shu.
• Organisation faced some problems in employment process that impact on its business.
• In the month of November’ 2017, firm established their free delivery service for people
in UK.

CONT.…
• Deliveroo established their headquarters in London, UK.
• They deliver their foods services in the places where most of the people visit for eating tasty food
such places are restaurants, hotel etc.
• They use online website and app for placing orders and then delivered to customers and in
restaurants.
• They make money though applying charges on placing and delivering foods.
• Organisation faced some problems for engaging in pretended fake self employment.
• Deliveroo performed within much food organisation successfully. There competitors are Just Eat,
UberEATS and Grub Hub in business world.

Scoping of ideas for developing new
products
• Deliveroo needs to improve their food products and service quality
better than its competitors in same business.
• For this, they need to make new ideas and techniques to make their
goods better than others.
There are few steps of ideas for developing new goods like:
• Internet Research: internet is the best way to make some ideas through
using various websites that help in making decisions. Deliveroo need to
search information about other business organisation with same
enterprise background, that helps in creating new thoughts which is
different from the others.
• Internal Data: it is very important for making or developing company
growth. This collection of their own firm help in taking decisions for
operating the process of new ideas or products successfully.

CONT..
• Lead customers and Users: Deliveroo need to communicate with their clients or other
targeted people, they can arrange meeting with them about their likes, opinions and
needs in food products.
• Consulting and research organisations: it is essential that firm consult about their
ideas with senior members of their business. Some of companies research other
information data of goods that also help them in making their thoughts for innovating in
new goods or services.
• Industry Experts: this is the best idea that save Deliveroo time in searching efforts.
According to this process firm hire a researcher specialist who work to collect details of
goods category and business enterprise.

Identifying solution to the issues using
commercial funnel
• Resources and capabilities with funding alternatives
• Identify key risk
• Leadership challenges and motivation drivers
• Value measurement with KPI

CONT..
Resources and capabilities with funding alternatives
• Commercial funnel is the process of making money through buying or
selling products.
• There are many alternatives funding which could be availed with
company like that of taking bank loan, overdraft and other facilities.

CONT..
Identify key risk
• Organisation faced many issues that decrease it profitability and growth of
business.
• The key risk for Deliveroo is not providing food products and services to
customers on timely bases.

CONT..
Leadership challenges and motivation drivers
• Lack of leadership quality affect company overall management process.
• Commercial funnel get aware company about its situations of internal
environment.
• Leadership is very important for managing the overall activities of
business.

CONT..
Value measurement with KPI
• Deliveroo need to stay connected with buyers or peoples who used their food products,
that will help in understating their values and beliefs, thus, after this they can make
goods according to it.
• This activity increased their business production process much successful than its rival
in marketplace within same work.

CONT..
• Thus, for saving their business they used commercial funnel stages that help in
improving their positions in production.
• These level increase profitability of income.
• Mechanics of the commercial funnel, it will explain that organisation need to
communicate with customers for knowing and understanding their needs, demands and
requirement in food products or services.
• This will help in removing their barriers in productivity and achieving their business
goals and objectives. Resolving issues of people has an opportunity for company to
move their productions on next level of success.

CONT..
• Company also decrease their problems through market research, it is the best way to
know their challenger strategies and plans for selling their goods to people, at that the
time when they are creating their own foods products which is more healthy and tasty
then another restaurants or online food provider has.

Tools and techniques for testing
effectiveness of new products
• Deliveroo is an online food supplier organisation.
• They can use various methods and ways for testing the power of new goods.
• Firstly, they used social media platforms for introducing their food service
facilities everywhere across world through making own website page including
images and videos that will help customers about their business activities.

CONT..
• Internet is the fastest information collection centre that provide all the
specific data to people's.
• On the another side they can use feedback app for getting reviews of
customers about their work.
• This is very effective way that impact on productivity, as on the other
words it can say that is been the best techniques to know the potency of
new service or goods.

Intellectual property rights for new goods
• Deliveroo can protect their new product services by using intellectual property rights.
• According to this process, owner has the rights to create or innovate their mind creations in
organisation’s business.
• Invention is the best way to make business more successful and power full in competitive
market environment.
• For the new products organisation have the right to registered patent for their goods. According
to this another company can not used Deliveroo things.

CONT..
• Basically, they give permission to the owner to create anything
in their productions for completing customers needs and
demands.
• There are two types of this process: first is patents and second
is trademarks, both are very essential for firm.

CONCLUSION
• In this report, it has been concluded that business growth and success are very
important for the owner and employees.
• This project will help in understanding the knowledge of innovation values.
• Present study describes the background and problems of organisation which they
have faced in their business that decreased their sales and profitability.

CONT..
• Thus, for solving the issues they used commercial funnel stages that give better result in
resolving problems like lack of leadership and motivational skills etc. this study also
explain the techniques and tools for examining the effectiveness or power of new
services and products.
• At in the last they used intellectual property rights for protecting their goods from their
competitors in marketplace.

REFERENCES
• Ahmed, T.M., and et.al., 2016, May. Studying the effectiveness of application
performance management (APM) tools for detecting performance regressions for web
applications: an experience report. In Proceedings of the 13th International Conference
on Mining Software Repositories (pp. 1-12). ACM.
• Charles Jr, O.H., Schmidheiny, S. and Watts, P., 2017. Walking the talk: The business
case for sustainable development. Routledge.
• Cotton, E., 2016. Self-employment is precarious work. LSE Business Review.
• Drahos, P., 2016. A philosophy of intellectual property. Routledge.