Business Case: Deliveroo Background and Problem in Business

BUSINESS CASE
POWER POINT
TASK 2

TABLE OF CONTENTS
INTRODUCTION
TASK 2
1. Deliveroo background and problem in business
2. Scoping of ideas for developing new products
3. Identifying solution to the issues using commercial funnel
4. Tools and techniques for testing effectiveness of new products
5. Intellectual property rights for new goods
CONCLUSION
REFERENCES

INTRODUCTION
• Business case includes benefits, timescale, risk, organisation’s opportunities and problems,
etc. All these points give direct impact on the growth and success of enterprise.
• It was a verbal and written value statement that was supposed to educate a judgement maker
who takes decision in business and request them to make some actions against the activities.
• This report explains the background of industry and their problem in business, it will also define the
ideas that they need to apply for increasing its goods productivity and enterprise growth.

Deliveroo background and problem in
business
• Deliveroo is an online food order company that was found in 2013.
• It runs in 200+ cities in the UK, France, Spain, UAE, etc. successfully.
• This organisation was founded by Greg Orlowski and Will Shu.
• Organisation faced some problems in employment process that impact on its business.
• In the month of November’ 2017, firm established their free delivery service for people
in UK.

CONT....
• Deliveroo established their headquarters in London, UK.
• They deliver their foods services in the places where most of the people visit for eating tasty food
such places are restaurants, hotel etc.
• They use online website and app for placing orders and then delivered to customers and in
restaurants.
• They make money though applying charges on placing and delivering foods.
• Organisation faced some problems for engaging in pretended fake self employment.
• Deliveroo performed within much food organisation successfully. There competitors are Just Eat,
UberEATS and Grub Hub in business world.

Scoping of ideas for developing new
products
• Deliveroo needs to improve their food products and service quality
better than its competitors in same business.
• For this, they need to make new ideas and techniques to make their
goods better than others.
There are few steps of ideas for developing new goods like:
• Internet Research: internet is the best way to make some ideas through
using various websites that help in making decisions. Deliveroo need to
search information about other business organisation with same
enterprise background, that helps in creating new thoughts which is
different from the others.
• Internal Data: it is very important for making or developing company
growth. This collection of their own firm help in taking decisions for
operating the process of new ideas or products successfully.