Assessment 1 Project Business Case Report

Title Assessment 1 Project
Business Case Report

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Describing reason for doing this project and providing background of the business
organization:................................................................................................................................3
Business option available with the company to improve their company and providing Weighed
Score-Card:..................................................................................................................................4
Expected benefit for choosing effective option for improvement:..............................................5
Expected disbenefit or limitation of choosing effective option for the improvement:................6
Timescale:....................................................................................................................................6
Cost:.............................................................................................................................................7
Project cost:..................................................................................................................................7
Ongoing and maintenance cost:...................................................................................................7
Conclusion:..................................................................................................................................8
PART 2............................................................................................................................................8
Personal reflection:......................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

EXECUTIVE SUMMARY
This report will discuss importance of starting project to improve company's performance
and will analyse different reason for company' failure which include poor marketing, poor
quality of product and ineffective management. This report will also discuss business option and
its benefit and disbenefit that impact company' and will discuss cost and timescale of the
business.
INTRODUCTION
Every business organization want their business to growth and their product to meet
demand of customer in the market, Original Creation want their business to grow. This company
is facing issue due to some reason, these reasons are generating huge loss for company
(Gambles, 2017). These reasons are poor marketing, low quality product, poor supply chain and
higher return rate, this company need to develop new product and have to set new product line to
survive in the market. This report will discuss reason that becoming weakness of the company
and background of Original Creation. Later this report will discuss business option and will
discuss its benefit and disbenefit. At last, this report will discuss weighed score card, time scale
and cost of the project.
MAIN BODY
Describing reason for doing this project and providing background of the business organization:
Original Creation is not performing well, this company is facing huge losses due to
ineffective management and with poor product processing. After many unsuccessful try, Mary
Shelley the founder of Original Creation is looking forward to improving their business internal
ability (Goldratt, Schragenheim and Ptak, 2017). There are many products of Original Creation
which are not performing well for example; toenail clipper, There are many reasons for creating
improvements project, these are:
Lower sales: every business organization want their product to perform effectively and generate
huge profit, lower sales is one of the major issue faced by Original creation because there is
lower demand in the market. This company is ineffective in managing their sales process, poor
marketing process is reason.
Poor quality: poor quality of product and service is one of the reason why company fail to
survive in the market, product of Original Creation are made with poor quality which is rejected

by customer. It is very clear that product need to meet demand of customer according to quality
and price charged by the company.
Poor supply chain: warehouse problem is faced by every business organization, Original
Creation have poor supply chain that impact their positioning in the market, due to this,
company's product are damaged and return rate are high.
Background of the company:
Original Creation provide lifestyle product that allow company to improve their fashion
and lifestyle, this company have wide range of product which include; rain wear, air freshener,
birthday card kit and some of outdoor collection which may include garden light, clothe dryer
and garden cleaning product (Narkunienė and Ulbinaitė, 2018). With wide range of product, this
company face huge issue in management and supply chain, although this company do not
manufacture these item, but they become third party. Original creation is facing issue in their
product, supply chain and quality. Founder of the company, Mary Shelley is conscious about its
company.
Business option available with the company to improve their company and providing Weighed
Score-Card:
Every business organization face issue in their business process, there are many reason
why fail in the market, Original Creation have major issue why their business is failing which
means they need to choose one of the best option that can help them to survive poor market
condition. These options are:
Do nothing option: do nothing is one of most popular option available to business whether they
can choice nothing over making poor decision, Original Creation can adopt this option that will
allow them to be safe from making mistake that cost them. It is very clear that, this company
might face huge losses because of one wrong move (Psomas and Jaca, 2016).
Do the minimum we can: this type of option allow company to do minimum or to take
minimum risk, Original Creation can adopt this option to take some risk and become stable, this
risk is associated with cutting off extra product that cause company huge losses. This company
can use this option because doing minimum will help to survive in the worst situation they are
ended in.
Do something else: do something else is one of the best and most effective option which a
company can adopt and survive the worst situation. Original Creation need to consider this