Analysis of Strategic Programs and Case Studies

This assignment provides a comprehensive overview of strategic programs and case studies from different domains. It includes articles and research papers on topics such as cultural capital, rebound effect of water saving measures, green infrastructure, galaxy overdensity around quasar pairs, and more. The analysis focuses on key aspects like economic constraint, environmental impact, and scientific findings. This assignment is ideal for students seeking to understand strategic programs and case studies in various contexts.

RUNNING HEAD: Business case study analysis
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Name of the student
Topic- Business case study analysis
University Name-

Business case study analysis
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Table of Contents
Introduction...........................................................................................................................................3
Description of the business and case study.......................................................................................3
Task-1....................................................................................................................................................3
In what ways has Jeff Immelt redirected the strategy of GE?............................................................3
Task-2....................................................................................................................................................6
To what extent is the strategies implemented by Jeff Immelt aligned with the requirements of the
21st-century business environment and capabilities of the resources of GE Electric?....................6
Strategies aligned with the Organization resources..........................................................................8
Task-3..................................................................................................................................................10
What organizational changes has the new strategy necessitated? Will GE be able to successfully
execute the new strategy?..............................................................................................................10
GE be able to successfully execute the new strategy......................................................................11
Task-4..................................................................................................................................................11
What alternative strategies should GE consider?............................................................................11
Conclusion...........................................................................................................................................13
References...........................................................................................................................................15

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Introduction
The organization is accompanied by the complex set of activities in which several
functions and activities are performed in an effective manner. In this report, the proper case
study has been analyzed. The case study has been prepared on the basis of re-structuring of
General Electric business. The main purpose of this assignment is to understand the core
concepts, models and frameworks of GE business and its strategic business functioning. In
the starting of this report, strategies of Jeff Immelt have been evaluated. After that, alignment
of the strategies with the resources available to the organization has been analyzed. In the
mid of the assignment, implemented new strategies and re-engineering of the business is
evaluated.
Description of the business and case study
The General Electric business was the world’s most valuable company. It was
founded in 1882 from the merger of Thomas Edison’s Electric Light Company with the
Thomas Houston Company. The CEO of the company was Jeff Immelt who implemented
various strategic plans to make the GE business more effective (Smith, 2017). The Jeff
Immelt had given various strategies in this case study to improve the business performance of
General Electric business.
Task-1
In what ways has Jeff Immelt redirected the strategy of GE?
General Electric business had the effective business functioning and throughout the
time. It is considered that new growth opportunities and effective business could be directed
by the Jeff Immelt.

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Ways of Jeft Immelt to redirected the strategy of GE
 He ruled through intimidation and thrived as something of a cult figure which
helps in re-structuring of the business.
 The main way to redirect the strategy of the GE was based on the business
environment and employees oriented business policies.
 He put emphasizes upon the satisfaction of the employees and align the
interest of the employees with the organizational goals and objective. He also
formulated the business polices in which employees were offered employees
stock option scheme.
 He established the proper nexus between employee’s growth and
organizational development at large.
 He also endeavored towards reformulating the business model to a deployment
of the funds to increase the corporate credibility.
 The main shortcoming of the General Electric business was related to its less
diversified business. He also encountered the problems and issues which
company was facing due to its high cost of capital.
 Jeff Immelt with the collaboration of the financial manager of company
redirected the financial plans of the business and increased the debt funding.
However, it resulted in increased financial leverage but also reduce the overall cost of
capital of the organization. In addition to this, company was also facing issues related to
profitability. These challenged were redirected by the Jeff Immelt by formulating the

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strategic plan of the business on the basis of four identifying opportunities for profitable
organic growth.
Demographics- Diversifying the business in health care industry to grasp the potential market
of the children, old people and people who are suffering from some kind of health issues
(Baradaran, 2015). This change is undertaken to expand the business market by providing
services to children, old people in health care industry
Infrastructures- Investment in the Energy, water, and oil gas production aviation rail
transportation. This plan is undertaken to diversify the busienss in other busienss sector.
Emerging market- There were several emerging market which was undertaken by Jeff Immelt
such as digital media and online business channels. It is done with a view to expand the
business in this digital growing business due to the high growth of this market industry.
These all above given business plans was undertaken by the Jeff Immelt for the
effective growth of the GE Electric and assisted to increase the profitability. However, the
biggest change in the GE Electric was related to the adoption of the Cyber computing
enterprises resources planning to build the virtual world. It not only assisted to reduce the
manual work and complexity of the business but also increase the effectively of the
organization. Jeff Immelt found the immense need for the adoption of the advanced
technologies due to the global warming, water scarcity, and conservation. It not only
increased the overall outcomes of the organization but also resulted in innovatory responses
to alleviate the possible problems.
Therefore, it could be inferred that Jeff Immelt redirected the strategies of the GE
Electric by using advanced cyber computing system, implementing employee’s oriented

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environment, reshaping the financial planning and diversifying the business in other niche
markets (Beagan, Chapman and Power, 2017).
Task-2
To what extent is the strategies implemented by Jeff Immelt aligned with
the requirements of the 21st-century business environment and
capabilities of the resources of GE Electric?
All the strategies implemented by the Jeff Immelt were designed to increase the
organic growth of the GE to 8% per annum. It not only increases the overall outcomes but
also put emphasis on creating a value of the business models. The main change of GE
Electric was related to adopting new business model and re-engineering of the value chain
activities of the business.
The main changes in the business environment of GE in 21st-century business
environment
It was most visible changes which were introduced by the Jeff Immelt. In order to
align the requirement of the 21st-century business environment, Jeff Immelt facilitates more
effective cross-business integration, implementing new cyber system and recognized all the
GE's divisions into a smaller number of business sectors.
 The key changes were related to shareholders oriented business environment.
 Jeff Immelt changed all the business policies to increase the shareholders'
value maximization for the long-term earning.
 There are several outcomes which were identified and encountered the
problems and issues of the 21st century (Wang, et al. 2017).

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 Eliminating the poor business model- Jeff Immelt came up with the newly
designed business model which was based on the cyber computing system and
put emphasis on the automation in the business functioning.
 It not only reduces the complexity of the working but also increases the
working efficiency of the employees.
This new business model worked on the basis of 9 blue prints set up for increasing the
turnover, profitability, installing new training and development program for employees an
increasing the efficiency of the value chain activities.
Immelt's new strategy has addressed those factors
Identifying the potential sources of profit- Jeff Immelt identified that profitability of the
company is highly dependent upon the cost of the capital, turnover, and efficiency of the
value chain activities. He used proper financial management plan and focused on the
reducing the cost, eliminating the underperforming assets, exploiting the opportunities
offered by the financial services advisers. He assisted GE Electric to diversify the business in
new areas so that funds could be deployed in the more efficient way to increase the outcomes
of the organization.
Diversifying the business-The main business strategic plan which Jeff Immelt introduced for
the GE Electric to encounter the financial and non-financial issues in the 21st century was
based on the grasping the new business functioning and tapping the niche markets. This
busienss was adopted with a view to increase the overall outcomes and deploy the funds in
the efficient manner (Agarwal and Brem, 2015).
Reshaping the organization culture with the change in environment- It is considered that Jeff
Immelt implemented a new strategic program and more stakeholders oriented business

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policies. These policies were designed to satisfy needs and demand of the stakeholders. For
instance, employees oriented business program was arranged to increase the working
satisfaction of employees and reducing the employee's turnover. On the other hand,
stakeholders were offered the good amount of earning per share for their better return. In
addition to this, new business model based on the enterprise's resources planning cyber
computing system is installed with a view to establishing automation in the business.
In order to evaluate the extent to which company aligned its strategies with the
requirements of the 21st-century business environment, proper assessment of the existing
resources has been evaluated. It is considered that strategies such as diversifying the business,
new financial plan and stakeholders policies had assisted GE Electric to increase its overall
turnover and also resulted to 15% profit throughout the time. The profit of company
increased due to the diversified business functioning. It is considered that new business
model allowed an organization to increase the quality of its products and services in a market.
In addition to this, new strategies implemented focused on implementing stakeholders
oriented business policies which not only increased the efficiency of the business but also
increase the satisfaction level of clients (Zhou, et al. 2016).
GE’s resources & capabilities
GE has strong research and development department which is indulged in
development and creation of the innovative and technical machines. In addition to this, it has
proficient expert employees in its busienss who are indulged in effective performance
improvement. It has shown that company has strong brand image and by using its set up
brand image, it could expand its busienss to cover more market share.

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Strategies aligned with the Organization resources
With the changes in economic conditions and complex business structure, it is
observed that Jeff Immelt used advanced technologies as the major driver of GE's future
growth. The Jeff Immelt prepared its strategic plans and procedure to increase the overall
outcomes and efficiency of the business. Company infused more capital in its research and
development department for the more creative and innovative functions. It used its Advanced
Technology Programs in molecular imaging and diagnostics, nanotechnology, energy
conversion, advanced propulsion, and sustainable energy to grasp more market share.
GE's has the required core competencies
It is evaluated that GE Electric used its advanced resources of nanotechnology and
energy conversion to introduce new market share. Nonetheless, the marketing strategies and
newly adopted business model program have also increased the overall efficiency of the
business. The company used advanced 37,000 technologists working in R & D to develop
highly advanced products and services for the betterment of the society and environment at
large. Another strategic program implemented by the Jeff Immelt was related to GE’s
“Ecomagination" program to address the challenges such as the use of resources efficiently,
reducing the hazardous gas emission. This customer focused and integration solution
strategies plan also assisted GE Electric to increase its overall turnover by meeting all the
needs and demand of the clients in a market (Berbel, et al. 2015).It is evaluated that the main
capability of the general electric capital was related to its international business. It is
observed that the corporate management business model develops various experts not only
for the GE Electric but also for the other organization. It is considered that company had
effective leaders which could help in innovative and creative leading business of an
organization.

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In addition to this, Jeff Immelt also used the divestment strategic plan to reduce its
investment in the loss-making business. It is observed that GE Electric had to reduce the
overall capital by undertaking proper business strategy such as reducing the investment in
particular working process, deploying more funds in the profit-making business units. This
has allowed GE Electric to expand its existing business by increasing the overall turnover and
profit at large. Therefore, it could be inferred that Jeff Immelt had used all of the company’s
excess funds in other business which gives more profitability's to increase the overall
outcomes (Liquete, et al. 2015).
Therefore, after evaluating the GE’s core competency, it could be inferred that Jeff
Immelt could use company’s brand image to expand its busienss. In addition to this, by using
advance technologies and machines, GE could enhance molecular imaging and diagnostics,
nanotechnology, energy conversion, advanced propulsion, and sustainable energy.
Task-3
What organizational changes has the new strategy necessitated? Will GE be
able to successfully execute the new strategy?
With a view to increasing the effectiveness of the GE Electric, Jeff Immelt sub
divided the GE Electric business into sub division. Jeff Immelt introduced various new
strategies and effective business plan to increase the overall outcomes and implement
innovative and new technologies. However, these all the strategies and newly developed
programs were designed to increase the overall turnover in 5 big markets such as
technologies, infrastructure, health care organization, industrial and commercial organization.
Nonetheless, Jeff Immelt entered into the strategic alliance to increase the overall outcomes.
Jeff Immelt made the GE Electric more employees oriented and revitalization of GE’s
marketing functions. It is evaluated that new strategies which were implemented by the Jeff

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Immelt were related to reshaping the business models through growth platforms, acquisition
of the new business units, grasping new opportunities, coordinate multiple business units. Jeff
Immelt changed the organizational structure and appointed line managers in a separate
department who took their individual decisions. It made the business of GE more employees
oriented and increases the overall outcomes in an effective manner (Ye, et al. 2015).
Nonetheless, focusing on clients and enterprises resources planning requires simple
structure. Therefore, it could be inferred that new strategies implemented by Jeff Immelt will
require changes in business model, installing the new cyber system to increase the
effectiveness of working and increase the overall outputs in determined approach.
GE be able to successfully execute the new strategy
It is considered that GE was fastest growing business and accompanied by the
diversified business functions. The execution of the newly adopted strategies such as
advanced cyber computing system, implementing employee’s oriented environment,
reshaping the financial planning and diversifying the business in other niche markets allowed
to customized its all the products and services. The implementation of the advanced
technologies will allow a company to increase the effectiveness of its newly tapped market
such as Energy, water, and oil gas production aviation rail transportation. In addition to this,
by modifying the business model would also result to overcoming the global warming
challenges, efficient deployment of resources and provide innovatory responses to alleviate
the possible problems and issues in GE Electric (Oguri, et al. 2017).

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Task-4
What alternative strategies should GE consider?
There are several strategies which could be considered by GE Electric which are
given as below.
Employees retrenchment- It is one of the effective strategy functions which will
allow GE Electric to reduce its overall cost of capital and also increase the overall outcomes
in an effective manner.
Take over other business units- It is evaluated that GE Electric had been facing
issues related to high cost of productions of services and products. If GE Electric over takes
other business units which could provide the same services at low cost then it will surely
increase the value of the GE Electric(Taylor, et al. 2016).
Hiring expert's members at the management level- It is analyzed that if expert's
members are hired at the management level then GE Electric might avoid the possible
problems and issues in an effective manner. They could easily spot the problems and issues
of the business in determined approach.
Improve the busienss work process by adopting more advance busienss
intelligence- GE electronic could undertake more advance busienss intelligence to improve
the outcomes of the business. It is the best strategy to increase the overall outcomes of the
organization and improve the existing business performance
Changing business model and value chain activities- It is evaluated that if a
company could change the existing business model then it will allow an organization to make
changes in its existing business channels and increase the overall outcomes. It will also allow

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an organization to reach the possible methods and means to create synergy in its business
functions (Onoue, et al. 2017).
Using capital budgeting technique- It is analyzed that GE Electric has been facing
issues related to high cost of capital and less capital employed of business. Therefore, CEO of
the company could use capital budgeting technique such as Net present value, internal rate of
return and payback period before accepting any project in business.
Shareholders responses in cases strategies of the GE failed
In case if all the strategies implemented by the GE failed then shareholder will ask for
the extra ordinary general meeting to analysis the case. They will vote for the dividend
payment and other benefits to be given to them. It will destruct the business value of the
organization in the long run.
Shareholders will vote for the changes in the management of the company.
After evaluating all the detail and case analysis of GE Electric, it is considered that
the GE Electric has been facing issues related to high cost of productions and services and
less productive business outcomes. If the company wants to improve its business then it will
have to first undertake divestment strategic plan to reduce its investment in GE Electric
business (Otoo, Agapitova and Behrens, 2015).
Conclusion
There are several factors which may influence the business functioning and success of
GE Electric. However, there are several strategic plans such as advanced cyber computing
system, implementing employee’s oriented environment, reshaping the financial planning and
diversifying the business in other niche markets which could be undertaken by GE Electric to

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increase the overall efficiency of the business. The CEO of company implemented a new
strategic program and more stakeholders oriented business policies to attract the more clients
and increase the effectiveness of value chain activities of GE Electric. Now in end, it could be
inferred that GE Electric could improve its business by implementing all above given
strategic program.

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References
Agarwal, N. and Brem, A., 2015. Strategic business transformation through technology
convergence: implications from General Electric's industrial internet initiative. International
Journal of Technology Management, 67(2-4), pp.196-214.
Baradaran, M., 2015. Hold the Champagne on GE Capital's Breakup.
Beagan, B.L., Chapman, G.E. and Power, E.M., 2017. Cultural and Symbolic Capital With
and Without Economic Constraint. Food Practices and Social Inequality: Looking at Food
Practices and Taste across the Class Divide.
Berbel, J., Gutiérrez-Martín, C., Rodríguez-Díaz, J.A., Camacho, E. and Montesinos, P.,
2015. Literature review on rebound effect of water saving measures and analysis of a Spanish
case study. Water Resources Management, 29(3), pp.663-678.
Liquete, C., Kleeschulte, S., Dige, G., Maes, J., Grizzetti, B., Olah, B. and Zulian, G., 2015.
Mapping green infrastructure based on ecosystem services and ecological networks: a Pan-
European case study. Environmental Science & Policy, 54, pp.268-280.
Oguri, M., Miyazaki, S., Hikage, C., Mandelbaum, R., Utsumi, Y., Miyatake, H., Takada, M.,
Armstrong, R., Bosch, J., Komiyama, Y. and Leauthaud, A., 2017. Two-and three-
dimensional wide-field weak lensing mass maps from the Hyper Suprime-Cam Subaru
Strategic Program S16A data. Publications of the Astronomical Society of Japan.
Onoue, M., Kashikawa, N., Uchiyama, H., Akiyama, M., Harikane, Y., Imanishi, M.,
Komiyama, Y., Matsuoka, Y., Nagao, T., Nishizawa, A.J. and Oguri, M., 2017. Enhancement
of galaxy overdensity around quasar pairs at z< 3.6 based on the Hyper Suprime-Cam Subaru
Strategic Program Survey. Publications of the Astronomical Society of Japan.

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Otoo, S., Agapitova, N. and Behrens, J., 2015. A strategic and results-oriented approach to
learning for capacity development.
Smith, S.S., 2017. The Financial Effects of Strategic Divestment–An Analysis of GE
Capital. Accounting and Finance Research, 6(4), p.244.
Taylor, E.A., Fischer, S.H., Gracner, T., Tejeda, I., Kim, A., Chavez-Herrerias, E. and de la
Guardia, F.H., 2016. Developing a Strategic Program for Chilean Health Information
Technology: Environmental Scan and Key Informant Interviews. Rand health quarterly, 6(1).
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cooperative game theoretical analysis. Applied Energy, 185, pp.1869-1878.
Ye, Y.M., Kim, M.K., Kang, H.R., Kim, T.B., Sohn, S.W., Koh, Y.I., Park, H.K., Jang, G.C.,
Kim, C.W., Jee, Y.K. and Hur, G.Y., 2015. Predictors of the severity and serious outcomes of
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Zhou, Z., Zhang, S., Wang, C., Zuo, J., He, Q. and Rameezdeen, R., 2016. Achieving energy
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