Business case study analysis

RUNNING HEAD: Business case study analysis
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Name of the student
Topic- Business case study analysis
University Name-

Business case study analysis
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Table of Contents
Introduction........................................................................................................... 3
Description of the business and case study........................................................3
Task-1...................................................................................................................... 3
In what ways has Jeff Immelt redirected the strategy of GE?................................................3
Task-2.................................................................................................................... 6
To what extent is the strategies implemented by Jeff Immelt aligned with the
requirements of the 21st-century business environment and capabilities of the
resources of GE Electric?....................................................................................... 6
Strategies aligned with the Organization resources...........................................8
Task-3.................................................................................................................. 10
What organizational changes has the new strategy necessitated? Will GE be
able to successfully execute the new strategy?...............................................10
GE be able to successfully execute the new strategy.......................................11
Task-4.................................................................................................................. 11
What alternative strategies should GE consider?.............................................11
Conclusion.............................................................................................................. 13
References.............................................................................................................. 15

Business case study analysis
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Introduction
The organization is accompanied by the complex set of activities in which several
functions and activities are performed in an effective manner. In this report, the proper case
study has been analyzed. The case study has been prepared on the basis of re-structuring of
General Electric business. The main purpose of this assignment is to understand the core
concepts, models and frameworks of GE business and its strategic business functioning. In
the starting of this report, strategies of Jeff Immelt have been evaluated. After that, alignment
of the strategies with the resources available to the organization has been analyzed. In the
mid of the assignment, implemented new strategies and re-engineering of the business is
evaluated.
Description of the business and case study
The General Electric business was the world’s most valuable company. It was
founded in 1882 from the merger of Thomas Edison’s Electric Light Company with the
Thomas Houston Company. The CEO of the company was Jeff Immelt who implemented
various strategic plans to make the GE business more effective (Smith, 2017). The Jeff
Immelt had given various strategies in this case study to improve the business performance of
General Electric business.
Task-1
In what ways has Jeff Immelt redirected the strategy of GE?
General Electric business had the effective business functioning and throughout the
time. It is considered that new growth opportunities and effective business could be directed
by the Jeff Immelt.

Business case study analysis
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Ways of Jeft Immelt to redirected the strategy of GE
 He ruled through intimidation and thrived as something of a cult figure which
helps in re-structuring of the business.
 The main way to redirect the strategy of the GE was based on the business
environment and employees oriented business policies.
 He put emphasizes upon the satisfaction of the employees and align the
interest of the employees with the organizational goals and objective. He also
formulated the business polices in which employees were offered employees
stock option scheme.
 He established the proper nexus between employee’s growth and
organizational development at large.
 He also endeavored towards reformulating the business model to a deployment
of the funds to increase the corporate credibility.
 The main shortcoming of the General Electric business was related to its less
diversified business. He also encountered the problems and issues which
company was facing due to its high cost of capital.
 Jeff Immelt with the collaboration of the financial manager of company
redirected the financial plans of the business and increased the debt funding.
However, it resulted in increased financial leverage but also reduce the overall cost of
capital of the organization. In addition to this, company was also facing issues related to
profitability. These challenged were redirected by the Jeff Immelt by formulating the