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Business Case Study on Sainsbury Assignment

   

Added on  2021-02-20

12 Pages2998 Words26 Views
INDIVIDUAL REPORTAND REFLECTION

Table of ContentsINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3Introduction and summary of business case study......................................................................3Apply theory and model to depict the influence of external environment..................................3REFRENCES...................................................................................................................................8PART 2..........................................................................................................................................10Personal reflection on the basis of learning experience............................................................10CONCLUSION..............................................................................................................................12

INTRODUCTIONBusiness environment indicate the sum total of an individual which are outside the reachof an enterprise but still significantly affect the long term performance of business in order toattain sustainable development. There are several internal and external forces like employee,customer, supplier, trend, technology and investor that constitute the operation of business anddirectly or indirectly influence the performance of business (Ahmed, Aamir and Ijaz, 2011). Forthe better understanding of report Sainsbury company has been selected which is the largestsupermarket chain of UK. It serve to large group of people with the help of its supermarket,hypermarket as well as convenience shop. Company deals in food and non food item like dairyproduct, ready to cook meat, financial services, grocery item, electronics and so on. This reportcover following topics such as understand and demonstrate the model that impact the externalenvironment of business. Further, draw personal reflection that support the development ofpersonal skills are covered in this report. PART 1Introduction and summary of business case studySainsbury company was founded in 1868 and is one of the largest supermarket chainswithin United Kingdom. The company basically has three division that include its retail store,Sainsbury Bank that deal in financial services and Sainsbury Argos. Core purpose of business isto deliver premium quality good and at reasonable prices so that each and ever residence of UKcan access the services of company. Moreover, company provide employment to huge numberemployees like it approximately serve one lac employee and has around fourteen hundred store.Hence, the company believes in use of advance technology due to which it shifted its businessfrom physical store to online retail store in order to cater the needs of working class. Moreover,there are certain external forces that can either negatively or positively affect the performance ofbusiness. So business needs to analyse such factor in order to bind adequate relation with itsstakeholder and attain long term sustainable development (Barnett and Salomon, 2012. Apply theory and model to depict the influence of external environmentRetail industry data Retail industry is one of the widely growing economy within UK which earn revenue ofapproximately £450 billion by 2018. It consist of department store, market stall and convenience

store where customer find large variety of product along with the alternative which are necessityitem and are consumed on the regular basis. The prime reason for the success of retail industry isthat it always focuses on the latest trend and preferences of customer as they are customer centricbrand. Moreover, retail industry promotes their brand from various sources that does not onlyinclude physical or brick and mortar outlet but also by online presence. Therefore, digital mediahelped the company to progress, diversify and mitigate the risk caused due to changes in externalfactor. Key businessesStrengthSainsbury helped the customer to findsupreme quality of product but at lowprice which helped the company toretain and attract the potentialcustomer. Company design the coupon and cardlike Nectar loyalty card scheme thathelp the company to retrieve thebeneficial data of customer andenhance its performance by formulatingeffective supplier supply relation.OpportunitySelected company earn huge revenuefrom its various division due to which itcan take the benefit of its economies ofscale and can diversify the business tountapped market.It can promote the business throughdigital media which can help thecompany to engage more traffic. WeaknessAlthough company offer the product atreasonable prices but there are certainexpenses like procurement cost, hiringskilled or educated employee as well asmultilevel parking add up cost to thecompany. Even after intensive promotiontechnique company faces the risk ofswitching to other brand, Hence, attimes it become difficult for companyThreatThe major competitor of Sainsburycompany is Asda and Aldi whichconstantly make strategy to remainahead of each other. Increase role of digitalisation can be athreat of new entrant to the company.

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