Business Operations Assignment - Amazon

Added on - 22 Nov 2020

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Business Case
Table of ContentsINTRODUCTION...........................................................................................................................1BACKGROUND.............................................................................................................................1AFFECTED MARKET...................................................................................................................2BUSINESS OPERATIONS (Business Case)..................................................................................4FINDINGS.......................................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES...............................................................................................................................9
INTRODUCTIONTechnology is a crucial aspect that has numerous effects on business operations.Inpresent era,world of business are learning to relaying on emerging technology in order to driveinnovation, strategic planning and maximising competitive advantages (Charles Jr,Schmidheinyand Watts, 2017). This project report is based on Amazon which is a electronic commerce andcloud computing based organisation. The organisation was founded in the year of 1994 by JeffBezos as a small e-commerce firm and now it is a world's largest internet retailer in the terms ofmarket capitalization and revenues. The report is determine new strategy of Amazonin whichtechnology play a major role by supporting managers while accomplishing business operations.It determine a background discussion that identify technology and trends that potentially affectbusiness operational approaches. Its also focusing on a specific market segment in order to fulfilcustomers requirement properly. At last it determine impact of strategic changes and possiblechallenges that Amazon can face during new business operations.BACKGROUNDAmazon is the world's largest e-commerce firm which was founded by Jeff Bezos andwas started in year 1995. It is known as a Fortune 500 company based in Seattle and known asglobal leader in this field of business by providing suitable products to people and fulfil theirneeds in proper way. It began as an online book store and initial public stock which was offeredin the year around 1997. After sometime, they expanded significantly in their variety of goods,international sites and worldwide networks for fulfilment and client service centres to rendertheir services for more population ate global level (Marschan-Piekkari and Welch, 2011). Incurrent scenario of changing trends in market, Amazon provide most of product to people frombooks, tennis racket, diamond jewellery and electronic equipments to complete expectations ofcustomers properly. They have enhance their business in several countries such as Canada,China, France, Germany, Italy, Japan, Spain and United Kingdom by operating sites.According to introduction of new or innovative technology, Amazon also adopts suitableand more effective technological machines or software such as online data base to maintainrecords of product orders and render shipping information to people in correct way. Theyimplement creative and efficient technology in business to provide variety of products in moreconvenient manner along with lower price. Easy purchase methods will help to gain more1
customers which will facilitates to grab more market share and achieve growth successfully.They have made several innovative and attractive strategies to gain more customers for brandsuch as offer personal experience of shopping for every client, book discovery through “Searchinside the Book” and convenient checkout using “1 Click Shopping”.Around the year 2000, Amazon starts to provide it best of breed service of e- commerceplatform to other retailers and individual sellers (Waters And et.al., 2011). In present scenario ofchanging fashion of market, they work together with large retailers to power their e- commercialofferings and branded merchants are also leverage this company as incremental sales channelsfor their fresh merchandise. There are various kinds of large brands whose products or servicesare available on site of Amazon and people can easily purchase them to fulfil their desires. It willresults into making brand more strong due to having link with more effective and hugecompanies. The evolution of this company from website to e- commerce partner to developmentplatform is drive by spirit of innovation which can be considered as part of DNA of Amazon.This organisation bills itself as world's most customer- centric firm and client satisfaction seemsto be core of everything. Now, Benzos, the CEO is known to be relentless in making sure aboutsatisfaction of people which is always kept as priority and every single individual in Amazonwill perform according to this principle.Basically, India is selected as anew market for the Amazon development as main motiveof an organization is to improve the delivering process in India. In preset situation of changingtrends of market, every company is required to build more innovative and effective plan of actionto grab more profit share of market place successfully. In case of Amazon, they have created anew and creative strategy which states to provide delivery of product at same day of order tocustomers. This policy is basically for completing urgent order and completing emergency needsof customers properly (van Dijk,van Engen and Paauwe, 2012). Technology has a significantrole in process of successfully implementing this technique or fulfilling urgent requirements ofpeople. Various effective techniques are helpful to easily tracking location of customer oraddress where the parcel should be delivered then they can use emerging technological softwareor equipments for fast delivery process along with easy payment criteria. This will providesupport to grab more clients and attain better productivity as well as profitability whichfacilitates to achieve growth of business.2
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