Launch of Catalogue App by IKEA

BUSINESS
CASE

Aim of the project
The aim of this report is to
study the launch of catalogue
app by IKEA.

INNOVATION
 Market globalization is continuously increasing these days. Due to this
reason every company needs to make innovation in their marketing
approaches to maintain position in market.
 IKEA is making innovation in its marketing by launching its catalogue
application in the market.
 Catalogue application is web application which helps user to buy
products online.
 This application will allow the customer and buyers of the home
furnishing company to keep updated about latest releases of products,
furniture , and home appliances.
 This app will let customer see how its products would fit in their homes
and how they will look in reality.
 App can list different categories of the product , product specification.
 It will also include multimedia resources like videos and pics of the
furniture and home appliances.

Features of Catalogue
app
This app will use a print catalogue which is placed on the floor to get a
rough idea about products fitness in real life.
This will let user a real experience like they are trying the furniture product
in their room itself.
From this app the IKEA can get customers feedback about the product .
IKEA can conduct a research on the customer to determine the ned and
expectations of them so that app can be evolved according to their
preferences.
By conducting research they can identify the problem faced by the buyers
when buying furniture and questions they have in mind like if the product
will get fitted in their rooms or not.
IKEA is planing to launch the print version of catalogue app which will
feature more than 50 page. Customer can scan with their mobiles to get
supplementary information about the product