Assignment on Business Communication and Process

RUNNING HEAD: BUSINESS COMMUNICATION
Title: Business Communication
Name of Student:
Name of University:
Author Note:

Communication is a process that involves he sending of a message by one facilitator to another
person by the means of using some proper channel in a fashion that the particular message is
understood by others in the same sense in which it is send by the sender. The main objectives of
business communication include the fulfillment of goal, provision of information, motivation to
the employees and discouraging any kind of miscommunication. (Bovée, Thill & Raina, 2016).
According to various critics the most effective form of communication is the usage of
wheel pattern of the formal communication. According to the said pattern the communication
process can be both verbal as well as written; however it essentially has to be formal in nature.
According to this pattern of communication the central authority of the body remains at the
centre and receives as well as transmits message to the five subordinate levels. The leader or the
authority is generally the owner in the company who remains in the middle of the Feerris wheel
(Cornelissen, 2008). The five subordinates are the five supervisors who are under him. This form
of communication is highly structured and thus is applicable in those organizations where the
structure is authoritarian and there is one significant authority that directs as well as manages the
subordinate levels.
The entire member in the group cannot communicate directly with the leader in this
wheel pattern. They have to communicate with the people just above or below them according to
the chain of command.
The effectiveness of applying this communication form are:
1. This is highly structured and thus clarity is maintained.
2. As there is a proper chain of communication the idea of the message is received by
everyone.( Castelló, & Lozano,2011).

3. Since the transmission of the messages are done by the single authority, the action taken
is very rapid and effective.
Reference List:
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India.
Castelló, I., & Lozano, J. M. (2011). Searching for new forms of legitimacy through corporate
responsibility rhetoric. Journal of Business Ethics, 100(1), 11-29.
Cornelissen, J. P. (2008). Corporate communication. The International Encyclopedia of
Communication.