London School of Commerce Business Communication Report: CFPBUS004

This report, prepared for the Business Foundation Level at the London School of Commerce, analyzes organizational communication, focusing on strategies to overcome communication barriers and enhance business practices. The report delves into the purposes and principles behind organizational communication, emphasizing the importance of written communication and its role in fostering trust, commitment, and employee engagement. It reviews principles for effective communication, including clarity, adequacy, and timeliness, to improve business practices such as marketing and production. The report also includes a self-assessment of the author's communication skills, comparing them with those of peers and offering recommendations for improved communication within a company, including the use of training programs and meetings to enhance employee interaction and understanding of cultural diversity. The conclusion reiterates the importance of effective communication for proper business functioning and employee satisfaction, highlighting the application of operative communication values and the resolution of business issues through improved communication.

Running Head: Management
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Accounting Assignment
1/18/2020

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Contents
Poster Notes.....................................................................................................................................2
Introduction......................................................................................................................................3
Literature review..............................................................................................................................3
Purposes and principles behind various parts of organizational communication........................3
Principles of effective communication to enhance practice.........................................................4
Communication practices of themselves and others....................................................................5
Recommendation.............................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Abstract
There are many challenges and barriers which have been seen in the company in the effective
communication so in this report the strategies have been developed to overcome with the
communication barriers. The main purpose of organizational communication relates to the higher
quality of products and services and improves the greater level of trust and commitment which
has been clearly stated in this report. Written communication is better among all the aspects of
communication as it maintains a better flow of communication than the oral communication
which has been evaluated in this report. . The principles of organizational communication have
great value in the business functions as it increases the productivity and profitability of the
business.

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Introduction
The report is prepared in regard to implementing the new policies in the company so that
effective communication can be ensured. There are many issues that have arisen regarding the
communication process implement in the business organization. Communication is a crucial
aspect as it improves the various processes implied in the organization itself. There are several
policies used in communication to improve the performance of the organization (Santos and
Semana, 2015). Several communication methods will be discussed in the report that describes
the various aspects of the organization. This improves the employee’s satisfaction and increases
the performance of the employees. Communication policies handle the overall performance of
the organization. The different aspects related to organizational communication will be included
in this report.
Literature review
Purposes and principles of organizational communication
There are different purposes includes in the various parts of organizational communication.
Organizational communication provides helps in various aspects as it accomplishes tasks as per
the particular roles and responsibilities of several business activities and it also manages the
several changes occurred in the business. Organizational communication completes the tasks by
using several policies and regulations. The organizational communication is used for several
purposes of the business and it is too effective in managing the several practices of the
organization.
The main purpose relates to the higher quality of products and services and improves the greater
level of trust and commitment. Increased employee engagement and improves creativity. This
also provides better job satisfaction and morale of employees (Reuber, et al., 2015). There are
various parts of organizational communication which include verbal and written communication.
Both forms are too effective and enhance job satisfaction among employees and it increases the
overall process of the organization. Written communication is better among all the aspects of
communication as it maintains a better flow of communication. The various forms of structural
communication are all about the various aspects which maintain each and every activity of the

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business. It is important to maintain all the aspects of communication for gaining better
advantages.
Along with the overall purpose, there are various principles related to the various parts of
organizational communication. The principles of organizational communication used to
maintain a better culture of the organization as it improves the overall cultural aspects of the
business. The culture of the organization includes different norms and standards and it can be
maintained by several aspects of communication (Mishra, et al., 2015). The main principle of
communication is to maintain employee relations that improve the profitability and productivity
of the business and increases the value of the business. Every organization follows formal
communication and it flows downward which manages the employees and leaders of the
organization.
The values of structural communication also include informal communication which is necessary
and important for maintaining effective culture. The interpersonal communication is also
included in the principles of organizational communication and it acquires a lot of importance in
the business activities. The various issues arise in the business functions and activities get
resolved easily with better forms of communication and it also improves the various functions of
the organizational communication. All the conflicts arise in the business can solve in a better
way with the proper form of communication and it creates main impacts on the organizational
process (Shockley-Zalabak, 2014).
Principles of effective communication to enhance practice
The principles of effective communication enhance all the practices of business and improve the
productivity of the organization. The values of operational communication include principle in
clarity of ideas, adequacy, proper time, informality and different process. The main purpose of
communication includes the exchange of ideas among different people of an organization. The
effective communication can be removed several barriers from the business (Mangione-Smith, et
al., 2015). All these principles are important in managing effective communication in the
business and it improves overall activities and functions of the organization. Among all the
forms of communication, formal communication is one of the important forms of communication
and it includes one of the best forms of communication.

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The use of principles in the communication process enhances the practices of business and
increases the efficiency and viability of the business. Employee relations are also maintained by
adopting the principles of communication. The business includes several practices like
marketing, production and many more and all these processes improve by using effective
communication practices in the business (Kaewpet and Sukamolson, 2011). Leadership skills are
improved by adopting the principles of effective communication. The culture is one of the
important parts of the business and it needs to proper for effective practices. As the employee
satisfaction and job satisfaction is also affected while using the process of communication
practices.
There are several practices by which communication can be improved by effective
communication. These practices improve communication and increase several processes of the
business. The workplace also becomes effective while using several principles of communication
(Frandsen and Johansen, 2015). The effective communication can be maintained by using the
different principles that create effective practices of the business. The leaders and employees
need to have better relations and it can be managed by using the several practices of effective
communication.
Communication practices of themselves and others
I have more effective communication skills than the other as I emphasize the key points of the
communication while the other members emphasize the other points too (Best, 2014). I have a
good sense of humor which helps in effective communication in giving the best responses to the
others. I don’t listen to the people actively while my other team members listen to every person
very actively so this is the best communication practice with them.
I respond to people timely and also interacts with them which helps in building good
communication while my team members are not that much interactive. They just interact when
someone asks them the question otherwise they are not that friendly with the audience
(Leydesdorff, 2014). My energy power is always on while I communicate to the audience and
this energy stays continuous while I don’t complete my whole conversation. The effective
communication practice is also that the person should adopt nay situation rapidly no matter what

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is going on. If someone is going on with the good ideas in their mind they should communicate
without hesitation with the other employee members.
There are many weaknesses in terms of the communication which have been seen in the
employees such they are not effectively communicating with the other employees. They just
don’t interact with everyone due to the lack of communication it was creating the issue in
developing a good relationship with the others. There are some employees doing belongs to the
different cultures and their way of talking is also different so the issues arise in terms of
understanding the vocal and clarity of the other person (Mahdi, 2015).
Recommendation
The effective communication practices have to be adopted in the company so that the lack of
communication which has arisen in the employees can be resolved. There was the major issue of
understanding the diversity of employees which belongs to the different cultures so the training
programmers have to be launched by the company so that effective communication can happen
in the company (Zulch, 2014). There should be meetings or parties arranged so that the
employees can interact with each other and build up an effective relationship. It is recommended
that the communication style should be customized for each employee so that effective
communication can be done.
Conclusion
It has been evaluated that effective communication is required in the company for proper
functioning and effective working. The oral and written communication has analyzed in this for
improving the performance in the company. The values of operative communication have
applied in this report to enhance the practice. The use of principles in the communication process
enhances the practices of business and increases the efficiency and viability of the business
which was clearly evaluated in this report. The various issues arise in the business functions and
activities get resolved easily with better forms of communication and it also improves the various
functions of the company.

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References
Best, P., Manktelow, R. and Taylor, B., 2014. Online communication, social media and
adolescent wellbeing: A systematic narrative review. Children and Youth Services Review, 41,
pp.27-36.
Frandsen, F. and Johansen, W., 2015. Organizations, stakeholders, and intermediaries: Towards
a general theory. International Journal of Strategic Communication, 9(4), pp.253-271.
Kaewpet, C. and Sukamolson, S., 2011. A sociolinguistic approach to oral and written
communication for engineering students. Asian Social Science, 7(10), p.183.
Leydesdorff, L., 2014. Information, meaning, and intellectual organization in networks of inter-
human communication. arXiv preprint arXiv:1406.5688.
Mahdi, D.A., 2015. Strategies and techniques for fostering oral communication confidence in
EFL students. Arab World English Journal (AWEJ), 6(2), pp.162-173.
Mangione-Smith, R., Zhou, C., Robinson, J.D., Taylor, J.A., Elliott, M.N. and Heritage, J., 2015.
Communication practices and antibiotic use for acute respiratory tract infections in children. The
Annals of Family Medicine, 13(3), pp.221-227.
Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded
role of internal communications. International Journal of Business Communication, 51(2),
pp.183-202.
Reuber, M., Toerien, M., Shaw, R. and Duncan, R., 2015. Delivering patient choice in clinical
practice: a conversation analytic study of communication practices used in neurology clinics to
involve patients in decision-making.
Santos, L. and Semana, S., 2015. Developing mathematics written communication through
expository writing supported by assessment strategies. Educational studies in
mathematics, 88(1), pp.65-87.

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Shockley-Zalabak, P., 2014. Fundamentals of organizational communication. Upper Saddle
River, NJ: Pearson.
Zulch, B.G., 2014. Communication: The foundation of project management. Procedia
Technology, 16, pp.1000-1009.