Importance of Business Communication in the Workplace

This article discusses the importance of business communication in the workplace and how it can help a company in attaining success. It includes insights from various experts in the field of business communication and their works. The significance of internal and external communication, marketing, and fostering a sense of community among employees are discussed. The article also highlights the strategies and techniques of business communication.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the student
Name of the University
Author note

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BUSINESS COMMUNICATION
Martin, J. N., & Nakayama, T. K. (2015). Reconsidering intercultural (communication)
competence in the workplace: A dialectical approach. Language and
Intercultural Communication, 15(1), 13-28.
https://doi.org/10.1080/14708477.2014.985303
The author of the book are Judith N. Martin along with Thomas K. Nakayama who
are experts in the arena of business communication. Judith N. Martin is from the School of
Human Communication of the Arizona State University and Thomas K. Nakayama is from
the Department of the Communication Studies from the North Eastern University. The author
has useful insights regarding how corporate communication function can pave the path for
the ethical organizational conduct within the framework of an organization. The intended
audience of the book are the professionals who need to learn the art of the communication so
that they make advancements in their profession. The article talks about the fact that business
ethics can be said to be related to the communication ethics and bout the significance of
ethical communication within the boundaries of an organization. The importance of this topic
lies in the fact that it has stressed on how the ethical dialogue in an organization can set the
ground for proper communication within an organization.
Coffelt, T. A., Baker, M. J., & Corey, R. C. (2016). Business communication practices
from employers’ perspectives. Business and Professional Communication
Quarterly, 79(3), 300-316. https://doi.org/10.1177/2329490616644014
The authors of the article are Tina Coffelt, Matthew J. Baker and Robert C. Corey
who are from the Iowa State University who are involved in the Communication Studies
Program. The intended audience of the article are the students who want to excel in the
professional domain. The article is meant for the students of business administration who
want t prove themselves in the workplace. The article talks about the importance of the oral

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BUSINESS COMMUNICATION
communication that can help the employees in expressing their opinions and the ideas in the
right manner. The interpersonal communication is crucial for an individual and it can help in
the process of professional growth of a person. The significance of the article lies in the fact
that it has stated how the oral communication can help an individual in maintaining proper
relationship with the people involved in the senior management of a company.
Thomas, G. F., & Stephens, K. J. (2015). An introduction to strategic communication.
https://doi.org/10.1177/2329488414560469
The authors of the book are Gail Fann Thomas along with Kimberlie J. Stephens. The
authors are pioneers in the field of organizational management and have profound knowledge
regarding the part that is played by organization within a company. The article would be read
by the employees of companies for whom strategic communication is of grave importance for
their advancement in the professional path. The article discusses that strategic communication
is at intersection of the management strategy along with the communication within a
company. The business communication can pave the path for the implementation of the
successful strategies within the framework of a company. The significance of this topic lies in
the fact that it has harped on how the effective communication can help in the developing of
an organization and it can improve the performance of the employees in a company.
Palmer-Silveira, J. C. (2015). Multimodality in Business Communication. Multimodal
analysis in academic settings: From research to teaching, 171-192. Retrieved
from: https://books.google.co.in/books?hl=en&lr=&id=UE-
sCQAAQBAJ&oi=fnd&pg=PA171&dq=business+communication&ots=qQ_nPG
5yET&sig=9cRMbJMBC-
TX8Ic9mNQG05Mgi5o&redir_esc=y#v=onepage&q=business
%20communication&f=false

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BUSINESS COMMUNICATION
The authors of the article are Juan Carlos Palmer Silveira who is from the Department
of the English Studies. The audience of the article are the people who are weak in the area of
business communication and need to improve their skills so that they can prove themselves in
the professional sphere. The article has stated that business communication has emerged to
become an important field of the study in the recent years and it is of high interest for the
future of a company. The article has stated that the critical thinking along with the analytical
reasoning are of crucial importance in the modern era that can help a person in performing
successfully within the business environment. The multinational corporations need the
employees to communicate in an accurate manner that can prove to be useful for the
companies. This article can be said to be different from the article, “Business Communication
Today” as this article focuses on the different modes of the business communication whereas
the other article talks about the significance of the business communication in the modern
era.
Quintanilla, K. M., & Wahl, S. T. (2018). Business and professional communication: keys
for workplace excellence. Sage Publications. Retrieved from:
https://books.google.co.in/books?
hl=en&lr=&id=K5xcDwAAQBAJ&oi=fnd&pg=PP1&dq=listening+skills+in+bu
siness&ots=21B68SBanp&sig=jZBqHBPdavMqJNQ-
enI7uK3RrDU&redir_esc=y#v=onepage&q=listening%20skills%20in
%20business&f=false
The authors of the book are Kelly M. Quintanilla who belongs to the Texas A & M
University and Shawn T. Wahl who is from the Missouri State University. The audience of
the article are those people who are weak in relation to the listening styles that is of grave
importance from the perspective of an organization. The interpersonal skills can help the
individuals in maintaining strong relationships with the management that can set the stage for

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the advancement of career of a person. The article talks about the fact that understanding the
feelings of the other people can help a person in moving ahead in the organizational
hierarchy. The importance of this topic lies in the fact that it has stated how the selection of
the proper channel of the communication can help in the transmission of the message along
the right lines.
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India. Retrieved from: https://books.google.co.in/books?
hl=en&lr=&id=_xAwDwAAQBAJ&oi=fnd&pg=PP2&dq=listening+skills+in+bu
siness&ots=7qiUcdiKRz&sig=X5H56WM0yPgCM3zAhmGIWF8tSZ8&redir_es
c=y#v=onepage&q=listening%20skills%20in%20business&f=false
The authors of the article are Courtland L. Bovee who is the professor of the Business
Communication within the Grossmont College. The other authors are John V. Thill who is
the Chief Executing Officer of the Global Communication Strategies along with the Roshan
Lal Raina who is the Vice Chancellor of Lakshmipat University. The article would be read by
the individuals who want to become proficient in the business communication and the
students of the business studies. The audience of the article are those people who want to
advance in the position of managers in an organization. The article discusses about the fact
that communication plays an important role in controlling and directing the people in a
company. The communication gaps are a drawback for a company that can have a negative
influence on the performance of the employees. The importance of this article lies in the fact
that it states that the business communication can help an organization in achieving the goals
that can help a company in attaining the excellence. The importance of this article lies in the
fact that it has brought out how the business communication can be pivotal in building the
good will of a company.

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Brownell, J. (2015). Listening: Attitudes, Principles, and Skills (Subscription). Routledge.
https://doi.org/10.4324/9781315663647
The article has been written by Judi Brownell who has deep knowledge pertaining to
the role played by business communication in a company. The audience of the article are the
students who have to develop the faculty of listening so that they can attain their aims in life.
It can help the professionals in attaining a privileged position in a company. The article states
that building the interpersonal skills of a person can help a person in communicating the
concerns in the right manner in a company. The article discusses regarding the techniques
that can help a person in augmenting the communication skills. The significance of this topic
lies in the fact that it has stated how the act of the listening can help in solving the problems
arising in a company. The right mode of the communication can help in solving the issues in
the timely manner that can have positive effects on a company. This article differs from the
article, “Communication Issues at the Workplace” as this article delves into the significance
of listening that can help a person in the area of collaboration in a company.
Zerfass, A., & Viertmann, C. (2017). Creating business value through corporate
communication: A theory-based framework and its practical
application. Journal of Communication Management, 21(1), 68-81.
https://doi.org/10.1108/JCOM-07-2016-0059
The article has been written by Ansgar Zerfass along with the Christine Viertmann
who belongs to the University of Leipzig. They are from the Institute of the Communication
and the Media Studies who have immense knowledge pertaining to the significance of the
business communications. The article talks about the fact that the maintenance of the proper
communication can help in the process of creation of value for a business. It can help the
global companies in prospering within the competitive environment and it can help in

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building the reputation of a person. It can help a person in advancing themselves to the
leadership positions and in motivating the employees within a company. The importance of
the topic lies in the fact that it has talked about how it can help in enabling the operations in a
proper manner in a company. It can help in the process of adjusting of the strategies that can
provide flexibility to a company.
Jelani, F., & Nordin, N. S. (2019). Communication Issues at the
Workplace. International Journal of Modern Languages and Applied
Linguistics, 1(1), 32-46. Retrieved from:
http://www.ijmal.learningdistance.org/index.php/ijmal/article/view/57
The article has been written by Farzana Jelani and Nur Sabrina Nordin who is from
the Academy of the Language Studies. The article discuss about the barriers in the arena of
organizational communication and how it can be harmful for a company. The article states
that the working environmental communication can prove to be fundamental for the aspect of
cooperation within the boundaries of a company. The article states that the wrong
communication tool can prove to be disastrous for a person and it can have negative
repercussions for a company. The breakdown in the area of communication can create the
confusion and hurt the feelings of the people within a company. The communication pattern
in a company should be streamlined that can work for the betterment of a company. The poor
organizational skills can have effect on the time management of the employees of a company.
Holmes, J., & Stubbe, M. (2015). Power and politeness in the workplace: A sociolinguistic
analysis of talk at work. Routledge. https://doi.org/10.4324/9781315750231
The article has been written by Janet Holmes and that of Maria Stubbe. The authors
are greatly proficient in the field of the communication studies along with the element of the
language. The article would be read by those people who have to develop their

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communicative abilities that can come of use for a company. The article states that the
manner of talking in the workplace can help a person in achieving success in a company. The
employees should be polite in relation to the communications that can aid them in solving the
problems in a calm manner in a company. It can help in solving the problems and running the
meetings in a proper manner in a company. It can help in the process of constructing the
effective relationships that can take a company ahead in the long run. The significance of the
article lies in the fact that it has talked about how being effective in the area of
communication can provide a person with power within the workplace. This article is
different from the article, “An introduction to strategic communication” as it has stressed on
the importance of politeness that can help a person in maintaining effective relations in the
workplace whereas the other article talks about how communication should be carried out in
a strategic manner that can help in the organizational development.

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Part B
Strategic communication can help in satisfying the strategic goal of the organization
in the long term by facilitating the process of the advanced planning (Thomas & Stephens,
2015). This essay argues that strategic communication can help a company in attaining
success in the business.
Strategic communication can help an organization in integrating the various kinds of
the messaging efforts. The facilitation of the internal along with the external communication
process can help a company in attaining its goal within the competitive environment (Coffelt,
Baker & Corey, 2016). The business communication can help in bringing about consistency
in between the various departments in a company. The strategic communication in a company
can help in serving the purpose of marketing of the company. The internal communication
strategy helps in defining the business goals and it paves the path for the success of a
company. The internal communication can help in fostering sense of the community in
between the employers and the employees in a company (Quintanilla & Wahl, 2018). The
open communication in an organization can help in encouraging the feelings of the personal
value that can have positive effect on the performance of the employees of the company. It
can help the employees in recognizing the meaning of the work that can help them in
realizing their goals in the company (Bovée, Thill & Raina, 2016). Strategic communication
helps the managers in getting the valuable feedback that can help them in catering to the
needs of the employees within a company. The strategic communication can help in
motivating the employees as it encourages the culture of the open communication (Brownell,
2015).

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The strategic communication can bring about the consistency within the different
departments of a company. It can be instrumental in creating sense of the community in an
organization.
Bibliography
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India. Retrieved from: https://books.google.co.in/books?
hl=en&lr=&id=_xAwDwAAQBAJ&oi=fnd&pg=PP2&dq=listening+skills+in+busine
ss&ots=7qiUcdiKRz&sig=X5H56WM0yPgCM3zAhmGIWF8tSZ8&redir_esc=y#v=
onepage&q=listening%20skills%20in%20business&f=false
Brownell, J. (2015). Listening: Attitudes, Principles, and Skills (Subscription). Routledge.
https://doi.org/10.4324/9781315663647
Coffelt, T. A., Baker, M. J., & Corey, R. C. (2016). Business communication practices from
employers’ perspectives. Business and Professional Communication Quarterly, 79(3),
300-316. https://doi.org/10.1177/2329490616644014
Holmes, J., & Stubbe, M. (2015). Power and politeness in the workplace: A sociolinguistic
analysis of talk at work. Routledge. https://doi.org/10.4324/9781315750231
Jelani, F., & Nordin, N. S. (2019). Communication Issues at the Workplace. International
Journal of Modern Languages and Applied Linguistics, 1(1), 32-46. Retrieved from:
http://www.ijmal.learningdistance.org/index.php/ijmal/article/view/57
Martin, J. N., & Nakayama, T. K. (2015). Reconsidering intercultural (communication)
competence in the workplace: A dialectical approach. Language and Intercultural
Communication, 15(1), 13-28. https://doi.org/10.1080/14708477.2014.985303

10
BUSINESS COMMUNICATION
Palmer-Silveira, J. C. (2015). Multimodality in Business Communication. Multimodal
analysis in academic settings: From research to teaching, 171-192. Retrieved from:
https://books.google.co.in/books?hl=en&lr=&id=UE-
sCQAAQBAJ&oi=fnd&pg=PA171&dq=business+communication&ots=qQ_nPG5yE
T&sig=9cRMbJMBC-TX8Ic9mNQG05Mgi5o&redir_esc=y#v=onepage&q=business
%20communication&f=false
Quintanilla, K. M., & Wahl, S. T. (2018). Business and professional communication: keys for
workplace excellence. Sage Publications. Retrieved from:
https://books.google.co.in/books?
hl=en&lr=&id=K5xcDwAAQBAJ&oi=fnd&pg=PP1&dq=listening+skills+in+busine
ss&ots=21B68SBanp&sig=jZBqHBPdavMqJNQ-
enI7uK3RrDU&redir_esc=y#v=onepage&q=listening%20skills%20in
%20business&f=false
Thomas, G. F., & Stephens, K. J. (2015). An introduction to strategic communication.
https://doi.org/10.1177/2329488414560469
Zerfass, A., & Viertmann, C. (2017). Creating business value through corporate
communication: A theory-based framework and its practical application. Journal of
Communication Management, 21(1), 68-81. https://doi.org/10.1108/JCOM-07-2016-
0059

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BUSINESS COMMUNICATION