Challenges and Strategies in Business Communication

BUSINESS COMMUNICATION
INTRODUCTION
Business communication is important in
order to exchange information between
employees, investors and customers about
company goals, objectives, aims of the
company. It helps in effective coordination
of employees and achievement of
organisational goals. GO Travel was one of
leading company in UK which was
established in 1978 and offers wide range of
travel accessories in the world. This report
explains about various barriers and
challenges faced in communication within
organisation. It also covers strategies that
are used by company to overcome challenges
of communication.
Various challenge and barriers to effective communication
GO Travel was one of leading company in UK which
established in 1978 and offers wide range of travel accessories
in the world and. Company wants to expand its market share
and profitability so it is planning to open two new offices in
Europe. For that it requires local worker for each of the oversea
office location but various challenges are faced by company
while expanding its business (Awomolo and et.al., 2017).
Different challenges or barrier in communication between
employees in the organization are as follows:
Linguistic barrier: First challenges that company faced was
language as everyone does not speak English language in
Europe. Thus, it leads to misunderstanding or
miscommunication between employees hindering organization
performance.
Organisational structure: Another challenges that Go Travel
faced was unorganized staff and ineffective communication
channels between employees. It leads to conflict and
misunderstanding or overlapping as no definite way of
communication and roles and responsibilities of employees
(Beck, Prügl and Walter, 2020).
Physiological Barrier: Staff members of company try to avoid
contact with each other due to Personal and language barrier
that lead to ineffective communication within organisation.
Culture Barrier: Due to previous cultural employees try to
avoid communication between each other thus create barrier in
effective communication.
Physical barrier: As the company is located across world so
employees are not physical present which lead to
miscommunication and hinder company function.