Business Presentation: Tips and Techniques for Effective Delivery

BUSINESS
COMMUNICATIO
N

A business presentation refers to specific formal information about the products
and services being offered by the business as well as the business practices.
A business presentation can be both informational or a pitch (Coughter, 2016). It
can be a delicate mixture of the both in order to induce excitement within the
listener. The ultimate goal of a business presentation is to communicate the ideas
to the ultimate listener and maintain their interest.
Some of the general examples of business presentations can be sales
presentations and intra-organization presentations. Sales presentations are given
in front of potential customers in order to pitch the company products and
services. Intra-organization presentations on the other hand are conducted by the
company or the employees in order to circulate new policies or business ideas.
INTRODUCTIO
N

An exemplary business presentation can be connecting, informative,
inspiring and appealing (Sheriff, Zulkifli & Othman, 2018). It can be
presented in the following forms –
Group Presentation – Generally informative in nature and relates to
new program and strategies.
Informative Presentations – It generally educates the audience and
consists of various reports, summaries and goals of the business
organization.
Persuasive Presentations- It outlines the problem first and then talks
about the solution in order to convince or persuade the audience.
Presentation Aids – This refers to using various technologies while
presenting like- PPT, Flash, Canva and many such in order to capture
better feedbacks and reactions of the audiences.
EXEMPLARY BUSINESS
PRESENTATION