Business Communication of Tesco - Essay
This assignment is for Unit 4 of the BTEC Level 3 Diploma in Business, focusing on Business Communication. The assignment requires the learner to explain different types of communication used in business.
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Added on 2020-07-22
Business Communication of Tesco - Essay
This assignment is for Unit 4 of the BTEC Level 3 Diploma in Business, focusing on Business Communication. The assignment requires the learner to explain different types of communication used in business.
Added on 2020-07-22
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Business Communication
Table of ContentsINTRODUCTION...........................................................................................................................1PROJECT 1 .....................................................................................................................................1P1 & M1 Different types of business information.................................................................1D1 Appropriateness of business information used in making strategic decisions.................2PROJECT 2......................................................................................................................................3P2 Present complex internal business information ...............................................................3P3 corporate communications for chosen organisation (Leaflet)...........................................3P4 Evaluate the external corporate communications of an existing product or service........5D2. Evaluate the effectiveness of business information and its communication...................5PROJECT 3......................................................................................................................................6P5 & M2Legal and ethical issues in relation to the use of business information..................6P6 & M2 Operational issues in relation to the use of business information..........................6P7 Electronic and non-electronic methods for communicating business information...........7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONThe sharing of information between people within an enterprise that is performed for thecommercial benefit of the organization. In addition, business communication can also refer tohow a company shares information to promote its product or services to potential consumers.Without effective communication there is confusion, dissatisfaction and misunderstandings. Inorder to operate a business appropriately, one must understand the basics of businesscommunication and its essential role in creating success. Business communication is any form ofcommunication, verbal or non-verbal, that is used to relay a message, promote a product orservice or share information.PROJECT 1 P1 & M1 Different types of business informationTo carry out various operations within Tesco Company, it is required to have data andinformation related to that particular segment. Some of them are discussed below:Verbal Information - The best way to communicate but not always the most efficient. It isimmediate and can solve most problems.Written Information - Can be words, diagrams, graphs and charts. Can come from a widerange of sources - newspapers, books, trade journals and government publications (Amiri,and Al-Khafaji, 2016).On-Screen Information - Information may be produced on-screen. This can be seen inmultimedia TV and CD-ROMs that combine text, graphics, animation, audio and video.Multi-Media Information - This means multiple forms of media integrated together.Media can be text, graphics, audio, animation, video, data etc. An example could be awebpage with interactive guide and narration.Web-Based Information - This displays many benefits of multimedia technology. Today'sfast broadband speeds allow you to stream sophisticated content to a computer anywherein the world. Purposes of informationWithout this reliable information a business will have no idea of where it stands in itsmarket, its financial and sales figures or how to proceed in the future.1
Updating knowledge - It is vital that businesses keep up to date with changes within their markets. Information is required so that businesses know: how their markets are developing how labour markets are changingInforming future developments - A business that does not adapt, develop and grow willquickly find itself left behind by the competition. But developments need to be based oninformed decisions (Armstrong, and et.al., 2014).Sources of informationInternal : Internal information could come from a variety of sources within theorganisation.External : External data exists in the form of published materials, collected by someoneelse outside the company (Koehler, 2013.).Research - Organisations continually conduct research to find out about their markets,customers and views of their staff. Market research always incorporates some form ofdata collection, whether it is secondary research or primary research.D1 Appropriateness of business information used in making strategic decisionsTesco is a global company that operates in 12 different countries across the world. Theyare a public limited company that operates in the private sector. The marketing finance of Tescomostly requires types of information such as how the business is performing overall. Thisdepartment uses on-screen communication which allows them to create information like howmany profits Tesco has made in their sales the past year, month or even week (Kotler andArmstrong, 2014). They will also be concerned with types of information like how much lostoccurred after their sales and overall performance. Once Tesco finds out and analyse their overall profit figure how much lost they made,they use this information to make strategic decisions for the future of the business. Themarketing department at Tesco will need information regarding the marketing activities thatTesco performs in order to attract new customer, to promote new products and services and tocommunicate offers and deals to customers. This department within Tesco needs all sorts ofinformation including on-screen information, written information, verbal information etc. 2
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