Business Communication: Effective Areas and Gibbs Reflection Cycle

This presentation delves into the critical aspects of business communication, emphasizing its importance within organizations. It identifies key areas for improvement, including communication with customers, alignment with company goals and objectives, effective manager-team member interactions, and stakeholder engagement. Furthermore, the presentation introduces the Gibbs reflective cycle, a six-stage model designed to facilitate strategic and systematic thinking about experiences, enabling individuals to analyze situations, identify areas for improvement, and develop action plans. The cycle's stages—description, feelings, evaluation, analysis, conclusion, and action plan—are explained in detail, providing a framework for enhancing communication effectiveness and overall business performance. The presentation references several academic sources to support its claims, offering a comprehensive overview of best practices in business communication.

Business Communication

 Introduction
 Effective communication areas
 Gibbs Reflection cycle
 Conclusion
 References
Table of content

 Communication is very much important into any organization. The
effective communication has many benefits to offer some of the benefit
may include effective transmission of messages, increase in production,
and high motivation level in the employees, clear and transparent working
and the so on. Business nowadays is trying their best to bring their
communication at a high level. They have establish flexible organizational
structure and culture so that the employees feel very motivate and
comfortable in the office atmosphere. This presentation discusses about the
business communication and the tools through with the effective business
communication can take place.
INTRODUCTION

 There can be various areas where the business can improve their
communication, these areas can be as:
With customers: When the communication between the customers and the
organization are very clear, the customer would feel very happy and
satisfied that the company is there is listen them. When the communication
between the customers and the company is not clear then it might be able
to lead to dissatisfied customers because if they want to give any feedback
or remarks where they will go to provide that (Ruben and Gigliotti, 2017).
This will ultimately go as a disadvantage for the company.
Effective business communication areas

 Company’s goals and objectives: The Company’s goals and objectives
should be clearly communication with the employees or the team
members. When the employees are well known about the true motive of
their organization they can contribute their ideas and opinions to the
organization so they can make the improvements into their strategies. Also
when the objectives and goals are clear to the employees they will have a
clear vision about their work which they have to performance and the steps
which they need to take for completing the task. Apart from this the
employees also feels valued and motivated when their organization shares
their goals and objectives which they have planned to achieve in the near
future (Malyuga and Orlova, 2016).

 Manager and the team members: The communication should be very
much effective between the managers and his team members. There are
many organizations in which the communication system is very rigid and
strict that are why the employees cannot able to communicate to their
managers directly and with right time. When the communication between the
managers and team members are effective it would lead to the timely
achievement of the task as all the barriers or any doubt would get clear
within the right time (Apparaju, 2016). The organization where the
communication between the managers and employees is huge there the
achievement in the goals get in delay, de motivated employees, unclear roles
and responsibilities, confusion among the work and workers which may
cause in rise of conflicts among the employees and etc.

 With stakeholder: There should be the effective communication system
with the stakeholders of the organization after all they are the people who
actually put money into the organization. The interest of the stakeholders
should get properly accounted by the company. The goals of the
organization and the interest of the stakeholders must get integrated in
such a manner that the objectives of both the parties should get adopted. If
the organization does not communicate the stakeholder’s goals and
objectives to the organization then there interest would not get satisfied
very easily which will lead to disappointed stakeholders (Holmes and
Parker, 2017).

 Gibbs reflective model was developed into the year 1988 by Graham
Gibbs. In this model, it encourages the individual to think about their
experiences they have when they encounter with a situation. This would
enable them to think strategically and systematically in the phrases. This
also helps the individual in making them aware so that they can bring the
required change into that action or in themselves. The Gibbs reflection
consists of total 6 steps which are as follows:
Reflections

 Description: In this stage the individual describes about the
situation in which he includes what was the situation, how it happened,
people involved, actions taken, results of the actions and the like. Simply
at this step the individual gives the brief about the situation which covers
all the elements and title for the event. For example, the situation was to
implement the effective communication in the organization where the roles
of all the employees are important especially of the middle and high level
management people (Zhao, Zhang and Du, 2017).
Conti..

 Feelings: It includes about how that individual felt at that particular
situation or moment. What were the emotions which run into him. Here
what was the actually going on that individual has is taken under account.
These help in analyzing how the individual felt about that situation and
why they felt that. This can help a lot in knowing about the true behavior
of the individual as it would be a face off of that person with himself only.
Conti..

 Evaluation: At this stage the individual evaluates about the situation that
whether it was good or bad for him. He analyze the whole situation and
evaluates the factors which leads to the bad experience and what were the
factors through which he can named that situation a good experience. In
evaluation stage he only named the all this experience with that good or
bad by revising this situation and all the incidents which took placed at that
particular moment.
Conti..

 Analyses: In this stage the individual analyses the lesson or the points which he got to learn with that
particular situation or incident. In this he wrote down all the points which he feels is important to
consider and which has taught him a lesson (Chaudhri, 2016). Writing down the things would help in
better analyzing and evaluation of the situation or the experience which has gained from the incident.
 Conclusion: In this stage the individual conclude with the actions which can be done in that
situation. From this he can properly gain knowledge about where he went wrong and how he can
improve that factor in himself.
 Action plan: In this the individual take the action which he has concluded into the previous step
when and where that situation arises. This would help him in better handling of the situation and give
him the better results (Millot, 2017).
Conti..