Improving Communication between Tourists and Londoners using Posters

This project report discusses the improvements in communication between Tourists and Londoners using posters. It analyzes barriers such as cultural differences and lack of clarity and provides recommendations to enhance communication.

Business Communication

ABSTRACT
The following project report discusses the improvements with respect to communication
between the Tourists and the Londoners as a result of posters. During the report, theories of
organisational communication such as classical theory of organisational communication has been
discussed and analysed for assessing its effectiveness. The report also discusses some of the
common barriers of effective communication which have been highlighted by the posters such as
cultural differences, lack of clarity and linguistic differences etcetera. At last, the report aims to
provide some recommendations with the help of principles of effective communication which
can be made to improve and enhance the communication between Tourists and Londoners.
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Contents
INTRODUCTION...........................................................................................................................3
PART 1 (POSTER)..........................................................................................................................3
Notes:...........................................................................................................................................3
PART 2 (REPORT).........................................................................................................................5
Purpose and principles of behind the various forms of organisational communication..............5
Purpose of communication:.........................................................................................................5
Various communication practices of themselves and others.......................................................6
Principles of effective communication:.......................................................................................7
Recommendations:......................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Business communication is one of integral part of the organization that effectively
contributes in the sharing the knowledge and information with the others for collaborative
working in order to achieve the desirable goals and objectives (Bondi and Yu, 2019). it is very
much important for the organization to adopt the directed chain of communication in which
every individual can give one of their best efforts in organisational development and
enhancement. Respective report is based on the case study in issues arises due to the
communication gap. To overcome from the communication gap organization need to analyse the
purpose and principles of differ forms of communication. Further it includes the principles of
effective communication to enhance practices. finally, it includes the communication practices
for themselves and others.
PART 1 (POSTER)
Notes:
Millions of people from different parts of the world visit London during summers and make
use of tube system to travel within the city which has increased the tension between the Tourists
and the Londoners using tube system to travel to work and come home.
Some of the major barriers of effective communication between Londoners and Tourists
traveling in the tubes can be related with the conditions inside the tubes. The temperature at this
point is very high which makes people angry and influences their rude behaviours. Physical
barriers such as high temperature and overcrowded tubes which results into behaviours such as
pushing each other to get seats, smelly compartments and very limited space and ventilation
(Ceapa, Smith and Capra, 2012). Tube system is being used by Londoners to reach their
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workplaces and are usually in a rush while Tourists usually walk slowly and are under no rush
which results into pushing behaviours and atiitudinal barriers in effective communication.
Language barriers between different Tourists and Londoners also create an impediment to
effective communication and management in tubes. Different customs and cultural differences
also act as barriers to effective communication within the tubes because people have different
habits as a result of their customs and beliefs such as eating inside the tube, loudly speaking
etcetera which creates disturbance for the other passangers on the tube.
To overcome the different barriers to the communication on tubes, some of the strategies
which are being mentioned below needs to be followed. For example, the barrier with respect to
high temparature and angry people can be managed with the help of improving the effectiveness
of the air conditioning system inside the tubes which helps people to stay calm. Number of trains
can be increased to reduce and mitigate the problem of overcrowding and no space inside the
tubes (Green, 2019). Air freshner products can be used inside the tube to avoid smelly problems.
Policies such as no eating allowed inside the tubes can be of vital importance to manage the
crowd inside the tube. Separate routes can be started for Londoners who are getting late for their
workplace and are in a rush and Tourists can be encouraged to provide support by willingly
taking up other less busy routes and fares can be rationalised. Moreover, people need to be taught
to remain more tolerant and patient and take efforts to accommodate other passangers and reduce
the problems with the tubes.
It is important to acknowledege and respect the individual culture of the tourists and behave
in a manner appropriate to different cultures as Tourists from different backgrounds and cultures
travel using the tubes. For example, loudness of the voice should be checked, appropriate
distance should be maintained, letting other people go before you, taking care of the tone and
language which is being used for communicating with respect to cultures etcetera are some of the
measures essential for increasig cultural awareness and improving the overall efficiency and
effectiveness of communication system within the tubes.
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PART 2 (REPORT)
Purpose and principles of behind the various forms of organisational communication.
For the effective communication it is very much potential for the organization to adopt
some sort of principles that direct to move in the definite direction in order to achieve the goals
and objectives. as per the case study to resolve the problem of tube as it hinders self interest of
tourist service provider need to communicate in clear manner (Franklin and Marshall, 2019).
with the help of clarity organization as well as individual can be able to give one of their best
efforts. While service provider clearly communicate their objectives to share the information, the
employees can be able to engage oneself with the problem and bring one self in creative manner.
while the tourist service provider share the problem they actually encounter and what are the
possible regimes to overcome from it in effective manner proved very much beneficial to remain
competitive in marketplace.
The another important kind of principle that is principle of feedback, to make the
communication effective it is very much potential to take feedbacks promptly. Feedback not only
beneficial in case of consumers but also effective while should be taken by the employees as it
create distinctive effect on the organization as well as individual. To remain competitive in the
market place, it is very potential to take prompt feedbacks from the consumers as it improve their
shopping experiences in potential manner. as per the case study to overcome from the problem of
tube as due to high temperature tourist not feel comfortable. In that regards by taking the
feedbacks on the continuous basis organization can be able to take the prompt decisions in
regards of improvement of consumers experience.
Purpose of communication:
For an organization as well as individual it is very much effective to acknowledge about
the purpose of communication as it direct the efforts in the right direction to remain competitive
in the market place (Ghauri, Grønhaug and Strange, 2020). Here are the some important purpose
of communication:
Flow of information: the first and foremost purpose of communication is the flow of
information from the one individual to the another for effective participation. As per the case
study , it has been analyze that while tourist face the problem to resolve the problem they need to
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communicate in the effective manner. as healthy communication is one of the effective way to
resolve any kind of problem in perpetual manner.
Coordination: the another important purpose of communication that involves the
coordination in between the people, work and activities and many more. with the help of
effective coordination organization can be able to achieve the desirable goals and objectives in
effective manner.
Various communication practices of themselves and others.
For the effective communication it is very much important to adopt some sort of practices
for themselves and for others as it proved beneficial in achieving the desirable goals and
objectives. here are some practices that proved beneficial in dealing with the situation in
effective manner.
Keep emphasis on the key points by repetition: While communicating someone it is very
much potential to keep in mind some important attributes as it make communication more
effective. For an individual who often deals with the difficult situation and engage with
consumers need to habitual of repetition (Hegde and Salvatore, 2019). As per the case study for
dealing in effective manner with the consumers organization need to evaluate the important
concerns to achieve the desirable goals and objectives in potential manner.
Active listening: The another important practice is active listening for achieving the
desirable goals and objectives. by developing the practice of active listening an individual can be
able to understand each and every aspect in proper manner to reach at valid kind of conclusion or
solution of specified concern. As per the case study to improve the consumer experience
required to listen actively the concerns of consumers for taking the effective kind of actions to
improve the same.
Respond in timely manner: The another important kind of practice that proved beneficial is
give response in the timely manner. as timely response keeps the interest of other and helps to
take effective kind of action over it. As per the case study it has been analyze that while an
individual make habitual oneself to give response in specified time frame then always remain
competent by giving one of their best efforts in organisational development and enhancement in
potential manner. in that regards it is very much potential to adopt some practices that helps to
communicate in effective manner by properly knowing the objective behind it.
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Principles of effective communication:
Principles of effective communication are guidelines which must be followed by a sender to
ensure that the information or the message is being conveyed to the receiver in an effective
manner (Thompson, 2018). Principles of communication can be applied by the transport manager
for United Kingdom to ensure that the barriers of communication are mitigates and the message
is being properly conveyed. Some of the most important principles of effective communication
are being discussed as follows:
Principle of Clarity:
As per this principle, the message which is to be communicated should be drafted using
clear words or language which leads to no ambiguity in the message. Having a clear idea of what
needs to be communicated helps in application of principle of clarity by the transport manager of
United Kingdom.
Principle of Attention:
As per the principle of attention for effective communication, it is imperative to draw the
attention of the receiver to the message which is being exchanged. People have different values,
behaviours and beliefs which makes it necessary to adopt a measure which can help in gathering
attention of the people for the transport manager of UK to exchange information in the most
effective manner.
Principle of Feedback:
There should be a provision which helps to get information about the understanding of
the receiver and ensure that whether the message is being clearly interpreted by the receiver.
Feedback mechanism is essential for effectively communicating.
Principle of Informality:
Informal communication techniques and strategies need to be adopted to ensure that
honest feedbacks about the message which is being conveyed is obtained.
Principle of Consistency:
It is important for the transport manager of UK to apply the principle of consistency for
effective communication which implies the need to have communication which is in consistency
with the earlier strategies, policies and programs of the establishment. The message which is
being conveyed should not be conflicting with the policies and procedures of the institution.
Principle of Timeliness:
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This principle implies that communication should take place at the proper time and any
delay in communication is expected to affect the overall effectiveness of the message which is
being exchanged or communicated (Vitturi, Tramarin and Seno, 2013).
Principle of Adequacy:
Principle of adequacy for effective communication implies that the information which is
being communicated or transmitted in the message should be adequate and complete. Inadequate
information leads to vagueness and confusion in the minds of receiver which hinders the
complete process.
Recommendations:
On the basis of the above principles of effective communication, it has been recommended
and has been advised to the transport manager of UK that the message which is being conveyed
should be clear and formed using simple words and languages. It is also advised that information
which is being conveyed should be adequate and contain important details such as helpline
numbers etcetera. Also, it is important to understand and acknowledge the cultural and
background differences to further enhance the effectiveness of communication (Oetzel, 2017).
With the application of above principles of effective communication, it can be ensured that the
barriers of effective communication for the transport manager of UK are mitigated and
minimised effectively.
CONCLUSION
From the above report it has been concluded that communication plays very much
important role as it contributes in effectively sharing the knowledge and information with others
in potential manner. to make the smooth communication organization as well as individual need
to analyze the purpose and applied principle behind it. To make the communication effective
individual need to enhance practices as it direct the path to achieve the desirable goals and
objectives in potential manner.
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REFERENCES
Books and Journals
Bondi, M. and Yu, D., 2019. Textual Voices in Corporate Reporting: A Cross-Cultural Analysis
of Chinese, Italian, and American CSR Reports. International Journal of Business
Communication. 56(2). pp.173-197.
Bozhkova, V., Shypulina, Y. and Bozhkov, D.S., INFLUENCE OF MODERN
GLOBALIZATION CHALLENGES ON COMMUNICATION ACTIVITIES OF
BUSINESS ENTITIES.
Ceapa, I., Smith, C. and Capra, L., 2012, August. Avoiding the crowds: understanding tube
station congestion patterns from trip data. In Proceedings of the ACM SIGKDD
international workshop on urban computing (pp. 134-141).
Franklin, D. and Marshall, R., 2019. Adding co-creation as an antecedent condition leading to
trust in business-to-business relationships. Industrial Marketing Management. 77.
pp.170-181.
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies.
Cambridge University Press.
Green, O., 2019. London's Underground: The Story of the Tube. White Lion Publishing.
Hegde, M.N. and Salvatore, A.P., 2019. Clinical research in communication disorders:
Principles and strategies. Plural Publishing.
Oetzel, J.G., 2017. Effective intercultural workgroup communication theory. The International
Encyclopedia of Intercultural Communication, pp.1-5.
Thompson, N., 2018. Effective communication: A guide for the people professions. Macmillan
International Higher Education.
Vitturi, S., Tramarin, F. and Seno, L., 2013. Industrial wireless networks: The significance of
timeliness in communication systems. IEEE Industrial Electronics Magazine. 7(2).
pp.40-51.
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