Business Communication

This document provides an overview of various forms of business communication, including nonverbal communication, verbal communication, effective listening, oral communication/public speaking, team communication, negotiating skills, intercultural communication, conflict management, and social media. It discusses the effects, advantages, and disadvantages of each form of communication and highlights their importance in the business world.

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Business Communication
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Business Communication
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Table of Contents
Non Verbal Communication........................................................................................................................2
Verbal Communication................................................................................................................................3
Effective Listening........................................................................................................................................3
Oral Communication / Public speaking........................................................................................................4
Team Communication.................................................................................................................................5
Negotiating Skills.........................................................................................................................................6
Intercultural Communication......................................................................................................................7
Conflict Management..................................................................................................................................8
Social Media................................................................................................................................................9

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Non Verbal Communication
Communication is an essential part of any business. There are many forms of business
communication that are useful in current scenario. Firstly, Interpersonal communication
comprises of verbal and non-verbal communication.
Non-verbal communication refers to the individual expressions, gestures, body language and
postures during the communication. The proverb that actions speak louder than words is
applicable as non-verbal communication is more important than verbal communication
because gestures and postures of a business personality reflect more than the words (Bonaccio,
Reilly, & Sullivan, 2016).
Effects
For example: In a workplace, while superior taking the meeting with team members, more of
the members showing the gestures like crossing arms over the chest, rolling their eyes and
showing bored expressions. All that is the cue to the speaker that listeners are not interested in
listening or do not bother about the speaker. Nodding head, eye contact and facial expressions
are necessary to be understood in the business (Jia, Cheng, & Hale, 2017).
Advantage and Disadvantages
Nonverbal communication has multiple advantages and limitations. It works in a
complementary way with the verbal communication and makes it stronger. Nonverbal
messages reach to receiver quickly that is advantageous as it require less time of communicator
(Phutela, 2015). Signs and symbols are the easiest way to communicate the message than oral
or written form of the communication. But nonverbal communication is has some limitations
too that includes misunderstanding or wrong interpretations of gestures by the receiver and it
creates conflict in the workplace and might reduce the efficiency of the workers due to
miscommunication.

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Verbal Communication
Verbal communication is more formal and widely used form of business communication. It
includes sharing of information through oral or written form between the individuals. In a
workplace, verbal communication plays an important role that employs using of appropriate
words and ensuring an appropriate voice modulation at the time of communication (Quintanilla
& Wahl, 2018). It is considered to be an integral part of business world. Verbal communication
can be done in an organization through meetings, presentations, group discussions and through
formal or informal structure.
Effects
The concept of verbal communication in the business is best understood with the help of an
example. When board of directors are taking the meeting in order to discuss about the financial
statement of the company that will be through presentations and by sharing their opinions
verbally with the members is considered as the verbal communication. Moreover, workshops,
lectures, hierarchical structure are all examples of verbal communication in an organization.
Advantage and Disadvantages
Verbal communication is the more reliable form of communication that is because of the
proper feedback mechanism. It is cheaper way of communication and prove clear and concise
information to the receiver (Coffelt, Baker, & Corey, 2016). On other side it has also some
disadvantages that never be ignored that are misrepresentation in the facts and figures in
written communication, different accent of the people and their different languages make it
difficult to perceive the information as it needs to be. But at last the verbal communication is
used in the business to the greater extent and more useful for improving efficiency in the
workplace.

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Effective Listening
Effective listening is also considered as the major part of the business communication. Through
excelling the skill of effective listening, a listener get more positive outcome from the
conversation as well as reflects the attitude of respect towards the speaker (Lear, Hodge, &
Schulz, 2015). The key for effective listening is concentration and paraphrasing the things that
is communicated as this helps in ensuring an effective listening in the business and build strong
connection or networks.
Effects
Listening enables a person to gain facts and understand the work that will be helpful in making
the decision in the business. For example; during an interview with a job applicant if interviewer
is not listening to the job applicant in this case effective listening helps in understanding the
attitude of person, performance and its previous job information that things which are not
included in the resume. This additional insight will be useful in hiring the applicant for the
company. A manager in workplace can be an efficient manager if he listens to the problem of
their employees in an effective manner and continue to be an effective listener so that
employees feel that their problems are listened and solved that will ensure long lasting relation
and trust in between manager and their employees.
Advantages
Effective listening helps an employee in expanding the capacity and makes them more
competent, capable and efficient as they excel the skill that will be beneficial for them for long
run (Lloyd, Boer, & Voelpel, 2017).Listening reduce misunderstanding, conflicts and ensure
smooth functioning and relationship in between the employees. Effective communication can
be attaining when there are effective listeners than only communication is successful.

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Oral Communication / Public speaking
The main form of communication that is used in the business in day to day activities is oral
communication as it is the process of expressing and communicating through word of mouth
with the people or in between individuals. This is the form that includes speaking and listening
in an effective manner so as the two people understand what is communicated orally or
through speaking. In order to be a successful director, owner, professional or manager effective
speaking is the core element in the business. Speaking give an edge to people in the business as
it facilitates the relationship in the business with outsiders and in the organization.
Effects
Effective oral communication includes speaking through face to face interaction; video
conferencing is most used form of oral communication nowadays in the organization (Guffey &
Loewy, 2015). For example; due to globalization outsourcing companies has become increased
in number and most of the communication is done through the video conferencing with
international offices located in the world.
Advantages and Disadvantages
Oral communication saves the time as it is based on the instant feedback by the receiver as oral
instructions reduce the use of resources and save time and cost in the organization. Power of
speech is more influential as intensity of voice and using appropriate words increase the
weightage and seriousness of the topic (Ortiz, Region, & MacDermott, 2016). It is essential for
manager to be an effective speaker in order to make the work done by others.
Team Communication
Team communication or group communication is another form of communication that is useful
in the business. As now most of the business work in teams and believes to work in teams
rather than working individually. Team communication is refers to the interaction and
communication in between the team members (Cardon & Marshall, 2015). Alignment of the

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goals requires communication, independently working never leads to common results so team
communication facilitates the smooth functioning of the teams in the organization.
Effects
Group discussions, brain storming and there are many ways through which team
communication take place. In view of an organization, teams are building or made for achieving
common purpose of company. Knowing team members strength and coordinating with them is
done only through communication whereas lacking team communication may effect on the
productivity of the employees as well as concluded as non-achievement of the goals.
Advantages and Disadvantages
Communication is the key to make the work done; team communication helps in knowing the
different alternatives for a single problem and ensures that problem will be solved using the
best one. Team member efforts reduce the burden and frustration of an individual employee
and facilitate more and more work relationship in between the employees that makes a good
working culture (Anders, 2016). On other side sometimes the team communication proves to
be a burdensome task as it may increase the conflicts due to cultural differences and different
perspectives of the team member.
Negotiating Skills
Negotiation is considered to be as desirable asset for the business, and ability or skill of
negotiation requires excelling in the field of the interpersonal and communication skills. A
successful negotiation for a business is useful as it is disagreement between two parties that
can be only resolved with the negotiating that can create win -win situation for both the
parties. Negotiating skills in an individual ensure quick problem solving, effective decision
making, and good relationship with employees and reliability on the negotiation.

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Effects
Negotiating skills in a manger is prove to be an asset as it help in analyzing the problems,
understanding perspective of both the parties and then following the negotiation for benefits of
both the parties. For an example; an employer and employee are negotiating for the salary, if a
manager possess effective negotiating skills than he may influence to the employee to work on
the given salary or try to convince him that helps to find a common solution and will ultimately
reduce the cost for the company id employee agreed to work on the salary offered by
organization.
Advantages
Negotiation provides means of arriving to the common conclusion for both the parties. Being
able to negotiate in an effective manner helps in reaching an agreement, achieve common
objectives and along with that make an employee more productive and successful in the job.
Negotiation is very helpful tool which is excelled through understanding different forms of
communication and mainly through oral communication in the business.
Intercultural Communication
Intercultural communication facilitates the interaction between different cultures, social groups
and communities. It became important in current scenario for businesses due to increasing
global trade and expansion. Intercultural communication is important or essential for business
to handle the impact of diverse workforce and to ensure that diversity not brings the problems
in achieving the organization goals. It includes understanding the different customs, languages,
culture and nonverbal differences of the employees (Koester & Lusting , 2012).
Effects
In the business world, understanding intercultural communication become essential as it has
more impact on the productivity and environment of the business due to interaction with the
global people or because of diverse workforce. For example; In the countries, the United States
and Germany people mainly speak loudly and are assertive in sharing the ideas whereas in

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countries like Japan, people speak in a polite manner and are passive about sharing the ideas in
a positive manner so different cultures has different customs and belief that can be only
understood with the effective intercultural communication.

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Advantages and Disadvantages
With the help of intercultural communication brings the awareness in the business or amongst
the employees about different cultures and the belief (Ladegaard & Jenks, 2015). The cultural
awareness will reduce the chance of conflict and misunderstanding of the different customs
and make the working environment more peaceful. It increase the individual ability to tolerate
the things and make others belief and views respected. Sometimes intercultural communication
proves to be dangerous if person has less and lack of knowledge about cultural differences that
the communication prove to be ineffective and brings chaos or problems for the organization as
it may resultant to disrespect of the other belief that might prove to be harmful for the image
of organization.
Conflict Management
Communication is essential element of the conflict management because lack of
communication resultant in increasing the conflicts. Resolution of conflict is essential in the
business because small conflicts have greater impact on the performing of the business or
business efficiency. Conflict management is simply means the resolving of conflicts in between
two parties in a business as conflicts are never avoided it is only be managed (Rainees, 2019).
Effects
Good communication skills allow the person to remove the conflicts and increase the positive
aspects of the business. Effective management of the conflicts will resultant in the improve
performance and productivity in the organization (Zapf, Johnson, & Beitler, 2019). For example:
there is a conflict between employee and manager regarding the lack of guidance, more
authority on employees and burden work or a superior set a goal for employee which is difficult
to achieve that leads to conflict and impacted on the performance of employees. This can only
be resolved through effective communication and proper leadership of the manger.

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Advantages
Conflict management helps in attainment of the goals of organization in an effective manner
and it helps in enhancing the commitment of task in between the parties. In a business conflict
resolution bring the new insights of the same problem and at last effect conflict management
helps in building the relationship in between the partners as the problem is solves from the
core of the business and there are less chances of arising the same problem again.
Social Media
Communication through social media become a trend for business also, many businessman
communicate through social media platforms with their clients and customers. Social media
mostly referred to as the tool for facilitating the sharing of information and ideas to different
people or communities. Nowadays business use social media platform for effective
communication as it has higher reach to the customers and ensure quick delivery of messages
(Razmerita, Kirchner, & Nielsen, 2016).
Effects
For any business social media become an impactful source, whether in between employees or
with the clients social media has great impact. It is a flexible way for the business or considered
to be the informal way of communication but has more influence than the formal ways. For
examples: companies like Uber communicate or take feedback of their client through social
media platforms and respond to the queries o Twitter. This states that how effective become
the social media for communicating in the business and for improving the performance.
Advantages and Disadvantages
Social Media is a powerful tool to reach the vast number of customers and to communicate
more to the people. It helps in resolution of customer problems quickly, helps in building the
image of the company in market, ensure quick flow of information to the target market,
connecting with the clients and customers or marinating effective relationship with them
(Treem, Pierce, & Leonardi, 2015). With the help of social media business are developing and

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communicating to the international markets with low cost and getting higher return. Somehow
social media communication has many cons too that are spreading of unwanted information,
miscommunication and negative feedbacks or personal consequences due to business
problems are some disadvantages of using the social media platform as a form of
communication in business.

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