Business Communication and Academic Writing

This article discusses the importance of business communication and academic writing. It includes examples of emails, letters, and progress reports. The article also reflects on the writer's academic progress and provides recommendations for improvement. The bibliography includes relevant sources for further reading.

Running head: BUSINESS COMMUNICATION AND ACADEMIC WRITING
Business communication and academic writing
Name of the student
Name of the university
Author Note:

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Table of Contents
Part A...............................................................................................................................................3
E-mail..............................................................................................................................................3
Letter................................................................................................................................................4
Progress Report................................................................................................................................5
Report Structure...............................................................................................................................6
Part B...............................................................................................................................................7
Reflection on Academic Progress....................................................................................................7
Improvement of Knowledge in three Components..........................................................................8
Recommendations on the Progress..................................................................................................8
Bibliography..................................................................................................................................10

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Part A
E-mail
I being the Communications Manager of Commonwealth Bank of Australia is
arranging a special dinner for clients, staffs and some special guests. The e-mail that
will be sent by me to the staffs will contain the following content;
To, [e-mail]
From, [e-mail]
Subject: Arrangement of a yearend dinner for a wide range of guests and staff
Dear colleagues,
With immense pleasure I hereby announce the arrangement of a special dinner for all
the staffs and clients of our bank on the coming 15th of December, 2018.
The dinner will be arranged on the above date from 6 PM to 11 PM at from 6 PM at
Westin Hotel, Martin Place Sydney. The dinner has been arranged basically to create
more deep understanding between all of the employees and the staffs and also to
provide all with a nice and lovely evening with good food and good music. The dinner
will mark the presence of a number of eminent personalities of Australia who are invited
to grace the occasion.
I request you all to attend the event so that you can have a nice experience. However I
request you to please respond to this E-Mail by Tuesday so that we can make up the
numbers.
Thank you and I look forward to see you all on the very day.
Kind Regards
Johnny Roberts

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Communications Manager (Commonwealth Bank of Australia)
Letter
Mr. Tim Cahill
32A Rowell Street
Sydney
Subject :( Letter to invite for a year ending dinner of Commonwealth
Bank)
Respected Sir,
We hereby invite you to participate in one of the largest dinner festival of
the year end. The management of Commonwealth Bank has decided to organize a year
ending dinner for the staffs and employees of the organization.
The management of Commonwealth Bank has long been an adorable fan of your
football skills and have respected you as a great football player who have made our
nation proud in different countries. Your excellent performance in the recently concluded
FIFA world Cup was another feather in your already marvelous career. The
performance you displayed in the tournament was exclusive and as usual made a large
number of employees of our organization your Fan. As far as the dinner date goes, the
following has been organized on the 15th of December, 2018 at Westin Hotel Sydney.
The program has been scheduled for a total time of 5 hours starting from 6 PM to 11
PM.
We request you to kindly grace the very occasion and increase the glamour of the
event. It would be a pleasure for our organization to host a personality like you. Your
presence combined with a speech sharing your experiences can really help the event
scale new heights. We know that you are very busy and have hardly any time left in
your busy schedule but we promise that we will take a very short time from your busy
schedule and will arrange for all that you need within the short visit. This will include;

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
 Media Coverage
 Social Media coverage
 Event endorsement
It is a kind request to let us know about your presence on the very day, though we are
optimistic of receiving a positive response. Thank you in advance for considering the
following invitation.
Yours Sincerely,
Johnny Roberts (Communications Manager of Commonwealth Bank of Australia)
Progress Report
Work Progress 1- Content Creation and Management- on target
The content creation and the management of the sites are on target and is on a
steady path of progress. A number of wiki articles, newspaper advertisements and
prints on social media sites have been published and the progress is being checked
after every two weeks. Progression slow in any case will be dealt seriously. The
managers and different supervisors have been appointed to keep a tab on the total
project.
Work Progress 2- Appointment of Event sponsors- on progress
The appointment of the sponsors of the event is a real headache for the
management of the Commonwealth Bank. There are not many sponsors who are
available for just sponsoring an event of the duration of just 1 evening. The bank itself is
providing a healthy sum of money whereas two other sponsors have decided to sponsor
the event in case Mr. Tim Cahill gives his nod to grace the occasion.
Work Progress 3- Appointment of Event Management Groups- on target
The company has been able to appoint two different event management groups
to organize the total program efficiently and smoothly. The smooth and efficient
organization of the following program will ensure tremendous success for the event as

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
well as the bank. The event management group is working well and is on the final stage
on completing the creation of the plan and then producing it for final approval from the
management of the bank.
Work Progress 4- Appointment of Team from the bank- not satisfactory
The management of the bank has not been able to fix a team from the bank to
support the event management group for the different purposes. The appointment of the
team is mostly important to manage the different tasks of the organization that will be
needed to done during the event. However the work has not been satisfactory as the
management could only identify one of the managers who would lead the team.
Work Progress 5- Decision on the menu and programs- on target
The decision of the list of menu and the programs has already been taken. The
decision had been taken by the management of the bank in consultation with the event
management team.
Report Structure
The gala yearend dinner will be taking place at Westin Hotel, Sydney. The hotel
is a 5 star hotel with excellent reputation in serving guests and hosting gala events like
parties and dinners. The menu is a gastronomic one with a variety of local wines and
other local dishes. Apart from this the specialty of the event will be the presentation of a
soft but pleasant background music by White Cello. Another major attraction of the
event will be the participation of eminent Australian footballer, Tim Cahill. His presence
is surely one of the greatest things to happen on the evening of 15th December, 2018.
The dinner will be hosted by the CEO of the Commonwealth bank and is expected to be
attended by most of the staffs and employees. The event will see a grand participation
because of the different ways which was used to promote the event.

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Part B
Reflection on Academic Progress
The report on Aristotelian appeals of Ethos, Pathos and Logos has been a great
learning experience for me. It has helped me to explore a new form of learning that will
be efficient for my future studies. The following report explains the three different
Aristotelian appeals in three different ways.
The secret of being a persuasive speaker or a writer has been examined way
back for more than 2000 years back by the Greek Philosopher Aristotle. The argument
of this particular theory has been used to define several powers that are vital for
influencing and persuading emotions, morals and behaviors. As a reader and a listener,
it is fundamental to be able to recognize how the writers and speakers depend upon
these three different things. This dependency is the main cause of their efficiency in
communication. I being a communicator will benefit from being able to see how the
others rely upon ethos, pathos and Logos. My current academic progress reflects on my
knowledge of the three elements in details. As from my knowledge I have learned that
component of Ethos provides an understanding of the importance for the creditability of
the speaker or character has in establishment of persuasion. The second component of
the Pathos deals with the capability of the speaker or the listener to connect to the
audience with whom the person is speaking to. The third and the final component of the
following is the logos which finally establishes the argument that is being discussed with
the audience. Therefore it is seen that I have a clear idea of all the three components
and can say that each one of the components provides an essential as well as a crucial
link to the audience or the listeners. My academic skills have provided me the
opportunity to analyze each of the different components to develop persuasion inside
my speech.

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Improvement of Knowledge in three Components
A thorough knowledge of Ethos, Pathos and Logos have provided me a
comprehensive theory of the different types of the knowledge that are needed for me to
progress in my career. I have been able to identify the use of the three components and
their implementation in the business sector which is undoubtedly one of the best
achievements so far. It has been seen that the business sector is one of the leading
examples where persuasion has been majorly used for influencing the different types of
customers to buy the products of the business. It is seen that ethos is a thing which is
common when one particular brand is preferred over another particular brand. This can
also be seen that there are different types of products that are well established in the
market as compared to the others present in the market. In other words such products
provide a competitive advantage for the manufacturers and earn the most revenue.
On the other hand the management of the business units tries to sell their
products to the customer by selling them to the organization by application of different
types of emotions to the customers. There are cases when the organizations also give
threats to influence the buying behaviors of their customers. Last but not the least in any
ways the application of logos is efficient for the products or the company that prove the
usefulness of their products to the consumers.
Recommendations on the Progress
Based on my reflections so far I have been able to determine some of my
laggings and some potential backlogs that tend to hamper my career. I have to make
immediate and effective changes to make sure that I do not suffer from such
disadvantages or my negative points. The main areas that I lack are as follows;
 I am too much descriptive in nature I am unable to differentiate the generalized content from that of the specific
contents I am not able to highlight on some specific examples

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
 I am not able to provide proper quotations and citations in each and every of my
contents The main problem however is my lack of total knowledge which makes it
impossible for me to gain a complete understanding on a particular subject
The main laggings and my negative points have been highlighted by none other than
me. I was unable to find the following problems beforehand until and unless I came up
with the explanation of the three different components from the earlier assignment. The
following explanation and suggestion about the different types of the components in
business helped me to deduce as well as recommend proper steps to tackle my
negative sides. The recommendations are as follows;
 I must shed off my descriptive nature and be specific especially in cases
where a brief description is enough to achieve the goals
 I must be sharp enough to differentiate the generalized content from that of
the specific content. In some parts I found out that the generalized content
was not at all necessary for the following but a more specific content was
necessary for the following
 I must make sure to highlight special and specific examples to provide an all
round report
 The providence of proper citations and quotations is utmost necessary for the
preparation of a proper business report which is part of my studies
 There must be a presence of total knowledge that will help me to discuss
critical things. The presence of an exclusive knowledge is essential for my
overall growth as a knowledgeable person

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BUSINESS COMMUNICATION AND ACADEMIC WRITING
Bibliography
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theory and practice. Sage.
Cottrell, S., 2015. Skills for success: Personal development and employability. Palgrave
Macmillan.
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top leaders’ communications: Motivating language at a higher level. International
Journal of Business Communication, 52(1), pp.97-121.

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Ragas, M.W., Uysal, N. and Culp, R., 2015. “Business 101” in public relations
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