Business Communication and Academic Writing Portfolio

This portfolio includes communication materials such as invitations and progress reports, as well as a reflection on academic progress in business communication and academic writing. The report highlights the importance of proper communication in business and the challenges faced in international communication. It also suggests strategies for improving communication and reducing barriers.

BUSINESS COMMUNICATION
AND ACADEMIC WRITTING

Table of Contents
Part A- Portfolio of communication materials........................................................................................2
Invitation to staff by email....................................................................................................................2
Invitation letter to the special guest....................................................................................................2
Progress report to the Chief Executive Officer.................................................................................3
Structure of the report..........................................................................................................................4
Part B – Reflection on academic progress............................................................................................5
Reference..................................................................................................................................................9
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Part A- Portfolio of communication materials
Invitation to staff by email
Being a Communication Manager of the Commonwealth Bank I am sending the
invitation to all my clients and staffs for attending the end-year dinner party. The end
year dinner party will be held on 15 December 2018 in the Westin Hotel at Martin Place,
Sydney from 6:00 pm to 11:00 pm.
The party will be arranged as an annual dinner party on the behalf of the bank success
in the previous year. The party will be thrown by the Chief Executive Officer of our
company as becoming one of the leading banks in the country. In this party, three-
course dinner will be served and a lot of functions will be arranged for your
entertainment. We believe that this party gives a huge opportunity for our bank staffs
and clients to increase their motivation of work in the coming days. As we are arranging
a formal dinner party so everyone is requested to dress formally and not to bring their
family members in this party.
The party will arranged because the staffs are continuously giving their full efforts in the
bank and this party will became a refreshment party for all of us and thus the CEO of
our branch has arranged this party for all of the staffs and clients
If anyone is unable to attend the dinner party then you are requested to inform Mr. Harry
Gill on or before 11 December 2018 or you may contact him with this number
0556456789 and you can also send an email to [e-mail] for any
query.
We hope that you are able to join this end-year party of our company and we are
looking forward to meet you all in this party.
Invitation letter to the special guest
We are feeling very honored and pleased to invite you as the chief guest of
Commonwealth Bank end year dinner party that will take place on 15 December 2018 in
the Westin Hotel at Martin Place, Sydney from 6:00 pm to 11:00 pm. It will be a great
privilege for us to have you on this special occasion.
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The function is arranged by our Chief Executive Officer for the success of our Bank in
the previous year and thus we are arranging a dinner party to celebrate our success.
We are glad to invite you as a chief guest for our dinner party and for this party range of
entertainment function will be present and three-course dinner will be served. As a chief
guest, we are requested you to give a short speech about our company so that the staff
should get motivated by your speech. Everyone is excited about hearing your speech
on that day.
We are hoping that you should come to our end-year dinner party and makes the party
successful with your presence. If you accepted our invitation we kindly request you to
reply to this letter to our company mail or you may contact our manager Mr. David
Homes by or on 8 December 2018. For any queries and questions you may also contact
our manager Mr. David Homes and he will definitely help you to the fullest.
We will be very truly grateful if you accepted our request and invitation for attending the
dinner party and make our party successful. If you are able to join the dinner then we
are requested to inform you to our manager as soon as possible.
We are looking forward to your presence in the dinner party and to enjoy with you at this
party.
Progress report to the Chief Executive Officer
The objective of the report
 To arrange an end year dinner party for the success of the company
 To increase the motivation of the staff and clients for performing better un the
coming days
Report background
Commonwealth Bank organizing an end year dinner event for the success of the
company in the previous year. The event is arranged by the company head and the
invitation is done by the Communication Manager. The communication manager mainly
invites the staffs, clients as well as the special guest like politicians and celebrities for
joining the event which will hold on 15 December 2018 in the Westin Hotel at Martin
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Place, Sydney from 6:00 pm to 11:00 pm. The celebrities and the politicians are
requested to give a short speech that motivated the staffs of this bank to do better work
in the coming days. In this dinner event, functions will be held for the entertainment
purposes and three-course dinner will be served.
Findings
On arranging such an event the growth of the bank in the coming days will increases
and along with this small speech of politicians and celebrities also motivated the staffs
and clients of the bank. The party also the motivation will help the staffs and the clients
to do work better in the coming days for the bank. Actually, the main aim of the bank is
to make a good relationship with the politicians and the celebrities so that they get help
from them in future.
Conclusion
Hence it is concluded that the motive of our bank to arrange the end-year dinner party
will be successful and it gives a good impression to the staffs as well the politicians and
celebrities too. Along with the short speech of politician and celebrities also motivated
the staffs and clients to do better work in the future days.
Structure of the report
Executive summary
This part will give an overview of the report by highlighting the key points used in the
report. This part contains the whole summary of the report by which the reader can
understand the main motive of the report (Kernbach, Eppler, and Bresciani, 2015).
Furthermore, here details of the paper will be given that help the reader to understand
the content of the topic.
Introduction
Introduction is written to introduce the paper in front of the reader. The main purpose of
introduction is to clear the main aim of the report to the readers (Chaudhri, 2016). This
gives a brief idea about the objectives of the work and a brief overview of the topic
Main context
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This part presents, the structure of the entire report where whole topic is described
briefly and thoroughly. This part of the report will help in presenting the review of the
desired literature taken for completion of the task. As a whole, this part mainly consists
the structure and reflects the purpose and the main aim of the report. Actually, this
section gives a brief idea about the subject by using the easy sentence that helps the
reader to understand the point clearly.
Conclusion
This section provides final conclusion to the report. It gives a proper knowledge about
the topic of the report thus by providing implications about the findings with proper data
and information.
Part B – Reflection on academic progress
With the help of academic knowledge I have gained an idea about the communication
process that helps to grow a business and along with this the academic writing also
helps me to improve my skills of academics in the coming days (Kahar, Habil, Mustaffa,
and Salam, 2016). On the basis of Assessment 2, I have gained a proper knowledge
about the business communication skills and this helps me to improve my
communication behavior towards a person in the workplace in the future. After
submitting my project a feedback and Turnitin report have been reported by the lectures
which show that I have to improve in the small section. Though the Turnitin report is
quite good some similarity is present in the report and for this, I have improved my
writing skills which help to reduce this issues in the coming days (Gimenez, 2015). For
reducing this similarity in the text I will paraphrase the sentence so that the plagiarism
will decrease and hence the results of the Turnitin report will be better in the previous
days. Moreover, I should read many textbooks and literature for developing my skill as
well as it helps me to reduce plagiarism in the future.
This assessment will help me to increase my knowledge on the business
communication skills and I have understood the particular roles of communication
behavior that increases the growth of the business as well as it ruined the business too
(Kang’ethe, and Muhuro, 2014). By learning many textbooks and literature I have seen
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that lack of proper communication can create a major issue for the business. According
to the literature review, I have noticed that absence of proper communication occurs
mainly in case of international business (Dulek, and Campbell, 2015). This mainly
occurs due to the presence of different varieties of people in the same firm (Mai, and
Hoffmann, 2014). Mainly the lower class of worker hesitate to talk with the members of
an upper class and this raises an issue between the leader and the team member and
for this sometimes the company suffers a huge loss. Due to this communication gap,
the company suffers many problems in the market (Rucker, Tormala, Petty, and Briñol,
2014). Not only the international company suffers problem but also the local company
also faces this problem due to communication gap. After gaining a knowledge about the
communication barrier I have seen that the international company mainly faces this type
of communication challenges in the global market. The main issue is the cross-cultural
management as this occurs due to the different culture of the people.
Communication is a process by which one person can understand the view of the other
person but due to lack of proper communication causes a huge problem not only to the
employees as well as the employee (Trad, and Kalpić, 2014). On studying the literature
I have acquired that when an international company launches their business in the other
country apart from their home country the main factor that causes a problem to them is
the communication barrier (Eisenberg, Johnson, and Pieterson, 2015). It is known that
different country has their particular ascent as well as they have the different language
too (Wang, Pauleen, and Zhang, 2016). Hence it causes a problem to the company to
communicate with the employee and also to understand their language properly. At last
the company, as well as the workers both, suffer due to such issues. According to me if
a person tries to understand the language of the other person then such issues can be
diminished in the coming days and for this, the company should hire a professional who
can understand the ascent of both the country members. Along with this, I have learned
that modern business communication skills with the help of digital media can help to
decrease such issues in the organization.
For this, in the present day, the international, as well as the local organization, uses new
communication strategy for the growth of their business (Rubtsova, Kapustkina,
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Karapetyan, Kovalev, and Rasskazov, 2015). According to the new strategy, they
advertise the product and services in such a manner that it will help to decrease the
communication barrier between the consumer and the organization. For this reason
they appointed a right member of the home country who can understand both the
company motives as well as the customer needs and with the help of this person the
company will be able to decrease the communication gap, as well as they, make the
decision of launching the right type of product and fulfill the needs of the customer
(Young, and Hinesly, 2014). Also, they make a different marketing strategy by
advertising product according to the customer behavior that attracts the consumer and
they can aware of the product and their hesitation of purchasing such product also
decreases. From the theory I have gathered an idea about how to interact a person
within a business and by this theory I will improve my knowledge on communication
behavior and it helps me to reduces my issue of talking to other people.
The theory from the literature helps me to gain knowledge about how to convince the
audience and how to behave with them so that they get more interest while talking and
this is one of the factors that reduce the communication barrier (Mazzei, and Ravazzani,
2015). For applying this theory I have to learn more deeply about the process and that
helps me to improve my communication skill on a greater level. I have seen that the
managers of the company hire technical experts in that particular area which have high
convincing power over the customer (Aguado, and del Pilar Fernández-Viader, 2017).
For this task, they mainly choose the person from the local area who have the power to
understand the needs of the customer as well as he can convince them fully for
purchasing their product. The introducing of this new marketing strategies help the
business growth in the market as well as the company also get profited from using this
strategy. Another communication issue that occurs in the business is lack of proper
knowledge and due to this, it creates a huge problem for the company (Pearson, 2017).
The main aim of a company is to understand the needs of the customer but due to the
communication gap, they are unable to satisfy all the needs of the customer. Hence it
sometimes causes diminishing of the business from the market and the brand can also
decrease its position in the market.
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About all these issues I have found that lack of proper communication in the
organization can cause a huge problem for establishing their position in the market
(Ortiz, Region-Sebest, and MacDermott, 2016). Moreover, I will suggest that in the
world of digital media if proper meetings will be arranged in between the employee and
the manager once in a month they the communication issues must decrease ( Anthony,
and Garner, 2016). Along with this if the manager maintained a friendly type relationship
with their team members then the hesitation of talking will be reduced in between them
and only then the company can stand at a leading position in the market internationally
and locally. I have seen that the consumer is more attracted on the product only when
they get a proper knowledge about the product and for grabbing the consumer attention
the company makes a new strategy of properly communicating with them by arranging
events or campaign and it is seen that after doing this the customer gets more
interested to know about the product and hence it increases the organization progress
also. For gaining the proper attraction of the consumer it is very useful to make a proper
conversation with them and if the organization failed to understand them about the
product then the business may also ruin as well the market share also decreases
(Mikkelson, York, and Arritola, 2015). Apart from this with the help of digital technology
by using the social platform the communication barrier between the consumer and the
organization should be reduced. Actually, the assessment helped to get a proper idea
about the communication skill and after learning all the process I will be able to improve
myself in the future and also it helps me to overcome my hesitation problem
(Christensen, 2014).
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Reference
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A European Project for Young and Adult Deaf People E-learning. Journal of Health
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Anthony, S. and Garner, B., (2016). Teaching soft skills to business students: An
analysis of multiple pedagogical methods. Business and Professional Communication
Quarterly, 79(3), pp.360-370.
Chaudhri, V., (2016). Corporate social responsibility and the communication imperative:
Perspectives from CSR managers. International Journal of Business
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Christensen, M., (2014). Communication as a strategic tool in change
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Dulek, R.E. and Campbell, K.S., (2015). On the dark side of strategic
communication. International Journal of Business Communication, 52(1), pp.122-142.
Eisenberg, E.M., Johnson, Z. and Pieterson, W., (2015). Leveraging social networks for
strategic success. International Journal of Business Communication, 52(1), pp.143-154.
Gimenez, J.C., (2015). The language of business e-mail: an opportunity to bridge theory
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Kernbach, S., Eppler, M.J. and Bresciani, S., (2015). The use of visualization in the
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Mai, R. and Hoffmann, S., (2014). Accents in business communication: An integrative
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Mazzei, A. and Ravazzani, S., (2015). Internal crisis communication strategies to
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Mikkelson, A.C., York, J.A. and Arritola, J., (2015). Communication competence,
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Ortiz, L.A., Region-Sebest, M. and MacDermott, C., (2016). Employer perceptions of
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Rubtsova, M., Kapustkina, E., Karapetyan, R., Kovalev, I. and Rasskazov, S., (2015).
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Wang, W.Y., Pauleen, D.J. and Zhang, T., (2016). How social media applications affect
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