BUSINESS COMMUNICATION.

BUSINESS
COMMUNICATION Submitted By:

SELF INTRODUCTION
My name is Mr/Ms ABC and in todays presentation I am going to
discuss business presentation and communication in particular
aspects of sales pitch which is a type of business presentation. In
this discussion I will explain characteristics of effective sales pitch
and would recommend some tips for successful delivery of sales
pitch.

ASPECTS OF SALES PITCH
 Sales pitch is short and engaging communication about product/service/ or concept that is
described to potential customers/investors
It is 2 way communication process between sales person and prospect
It is an engaging conversation rather than one-end sermon
Sales pitch must have following aspects:
Detailed research
Definition of problem and solution
Compelling points (Singh, Marinova, Singh & Evans 2018)
Sense of urgency
Impression of additional value
Focus on benefit
Follow up