Business Communication Assignment - Mr. Fishy

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Theme 1: Describe and analysis the purpose and principle behind different forms of
organizational communication of Mr fishy restaurant..........................................................1
Theme 2 : principle Of the effective communication to enhance practice ............................2
ANALYSIS DISCUSSION ............................................................................................................3
CONCLUSION ...............................................................................................................................3
REFERENCES ..............................................................................................................................5

INTRODUCTION
Business communication is a function of exchange of the business ideas , technique and
information from one organisation person to another or within and outside of the organisation.
External communication , lateral internal communication, internal upward and downward
communication are some basic example of the business communication. Under this report Mr
Fishy taken as a company Basically Mr Fishy is the fish and chips restaurant near to bridge
station of London, under this restaurant there are team of 20 staffs working together from a
different culture and religion. All the 20 staffs have different opinion, knowledge and goals,
they all falls in different categories of staffs, due to there different culture, goals, opinion of Mr
fishy restaurant staffs facing problems or causing battle among them. In this report discuss or
provide information about the purpose and principles behind different forms of the
organisational or business communication, apply effective communication principle to enhance t
practice of the Mr Fishy restaurant staff and evaluate the different communication practices.
LITERATURE REVIEW
Theme 1: Describe and analysis the purpose and principle behind different forms of
organizational communication of Mr fishy restaurant
Some of the basic different forms of the Mr Fishy communication are internal operational
communication, personal communication ,external operational communication , formal and
informal communication(Guffey and Loewy., 2015). Generally the internal operational
communication refers to that communication which is done with in the internal member of the
Mr fishy restaurant, internal members such as workers ,managers, BOD etc. it is done with both
mode that is oral as well as written also. Mr fishy restaurant provides the intranet facilities to
there staffs and members for there internal electronic communication of the restaurants. On the
other hand external operational communication may be define as communication done with the
external parties of the Mr fishy restaurant for example customers, supplier, local community
etc. its is not possible for the Mr fishy restaurant to achieve common goal of the restaurant
without communicating with the external people of the Mr fishy restaurant(Veltsos., 2017).
personal communication is termed as the exchange of ideas and information of the people rather
than business or Mr fishy restaurant are know as the personal communication. Formal
communication there are the different forms of the formal communication in the Mr fishy
restaurant such as , conference , departmental meetings, telephone calls etc. under the Mr fishy
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restaurant the sender and the receiver have sort of the restaurant relation. Downward
communication, upward communication, horizontal communication, oral communication ,
written communication and verbal communication are also some example of the Mr fishy
restaurant communication.
Some purpose of the Mr fishy restaurant communication are described below:
 Flow of information in the formal communication – Generally formal
communication may be define as the communication which is done under the
officially are know as the formal communication This purpose of the Mr fishy
restaurant communication is defined as the information related to Mr fishy restaurant
must flow regularly from the top to bottom or at every stage or department of the Mr
fishy restaurant. Staffs of the Mr fishy restaurant must always inform about the
restaurant objective or ambition(Millot., 2017).
 Coordination in the formal communication – All the staffs working in the Mr
fishy restaurant can be coordinate for the achieving the restaurant goal.
 Accept changes – Effective communication play specific role in the Mr fishy
restaurant or it act as a tool in the hand of management of the Mr fishy restaurant to
bring changes in the Mr fishy restaurant policies , working environment and
procedure etc.
Theme 2 : principle Of the effective communication to enhance practice
There are the some communication theories such as actor network theory, adaptive
structuration theory Mr fishy company can apply this theory in their organization so they can
improve communication within the organization. Actor network theory suggest that the human
and the non human factors are equally influential in the succession of the technological
innovation and creation. There is one more theory which is agenda setting theory t this theory
can be helpful in smooth flow of communication in the mr fishy company according to this
theory the mass media organization determine the general or basic population considers news
worthy by the attention news story receive
Some basic principle of the Mr fishy restaurant are described below :
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Principle of clarity in ideas – This principle of Mr fishy restaurant refers as the
communicator should use easy language and communicate or express their opinion in very
simple way which make easy to understand for the receiver. Principle of Adequacy and
Consistency - According to this principle Mr fishy restaurant communicator take into account
the idea and information to be communicated should be adequate , clear and complete in all the
respect. Incomplete, complicated and inadequate information create confusion or conflict among
the staff of the Mr fishy restaurant restaurant(Mayfield and Mayfield., 2017). Need for
communication Network principle – According to this principle the way from which the
information or idea passes from the sender of the Mr fishy restaurant to the receiver. For the
effective communication of Mr fishy restaurant communication network is important. Principle
of Feedback - The irrelevant use of the communication system in Mr fishy restaurant will add
to the cost in the economy. The system of the communication in the Mr fishy restaurant used
only when it is necessary. Principle of Attention – According to this principle under the Mr
fishy restaurant the message or information communicated by the communicator must attract the
attention of the receiver of the information. The adequate manager of the Mr fishy restaurant is
design attraction of his collateral to what he is communicating. Principle of integration – As
per this principle information given in the Mr fishy restaurant should receive to all the
employees or staffs of the Mr fishy restaurant with the common goal so that staffs of the Mr
fishy restaurant directed towards the common goal of the Mr fishy restaurant. Principle of the
flexibility - According to this principle communication system adequate to consume the change
in Mr fishy restaurant(Kernbach., Eppler and Bresciani., 2015). Communication system of Mr
fishy restaurant did not consume changes as per the need becomes meaningless. Principle of
proper medium – This principle of proper medium means that to make Mr fishy restaurant
communication effective it is important to have clarity of the ideas thought, information etc and
right choice of the medium. For example the manager of the Mr fishy restaurant use both oral
and written communication in the terms of the individual as well as policy matters
communication(Escobar-Rodríguez and Bonsón-Fernández., 2017).
ANALYSIS DISCUSSION
From above discussion analysis that the Mr fishy restaurant staffs facing various issue
because of the there different culture, knowledge and different common goal. Firstly analysis
that how different form of the communication use under the Mr fishy restaurant such as internal ,
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external , formal & informal and personal communication. Some basic purpose of the
communication Mr fishy restaurant communication like flow of information and coordination
under formal communication of the Mr fishy restaurant. Also analysis the different effective
communication principle of the Mr fishy restaurant including clarity of ideas , feedback ,
attention consistency and many more. How different communication practices of Mr fishy
restaurant uses for communicating with all staffs of the Mr fishy restaurant and improving the
situation or trying to make coordination among all the staffs of the restaurants(Bovée., Thill and
Raina., 2016).
CONCLUSION
Under this report it provides a guidelines or information and discussed related to the Mr
fishy restaurant, how the staffs of the Mr fishy restaurant facing the problems or causing conflict
due to there different cultural activities or different goals, analysis the different purpose and
principle behind different forms of business communication of Mr fishy restaurant including the
formal&informal, internal&external and personal communication of the Mr fishy restaurant
evaluation of the different business communication practices of Mr fishy restaurant for the
building coordination among the staffs of the Mr fishy restaurant and apply effective
communication principle to enhance the practices of the Mr fishy restaurant staffs and employees
. effective principle of the Mr fishy restaurant communication such as principle of the feedback ,
flexibility,integration,Flow of information etc.
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REFERENCES
Books & Journals
Bovée, C. L., Thill, J. V. and Raina, R. L., 2016. Business communication today. Pearson
Education India.
Brink, K. E. and Costigan, R. D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education. 14(2). pp.205-221.
Coffelt, T. A., Baker, M. J. and Corey, R. C., 2016. Business communication practices from
employers’ perspectives. Business and Professional Communication Quarterly. 79(3).
pp.300-316.
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and Management:
An International Journal. 21(1). pp.33-50.
Guffey, M. E. and Loewy, D., 2015. Essentials of business communication. Nelson Education.
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal
of Business Communication. 52(2). pp.164-187.
Mayfield, J. and Mayfield, M., 2017. Leadership communication: Reflecting, engaging, and
innovating.
Millot, P., 2017. Inclusivity and exclusivity in English as a Business Lingua Franca: The
expression of a professional voice in email communication. English for Specific Purposes.
46. pp.59-71.
Veltsos, J.R., 2017. Gamification in the business communication course. Business and
Professional Communication Quarterly. 80(2). pp.194-216.
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