This analysis explores the factors that influence the use of social media by SMEs and its impact on performance outcomes. It discusses the link between communication satisfaction, perceived justice, and organizational citizenship behavior. It also examines the value of communication during a crisis and the influence of internal communication on employee engagement. Additionally, it explores the role of online social networks in enabling innovation in organizations and the factors that influence knowledge sharing. Finally, it discusses the importance of organizational transparency in managing trust in organization-stakeholder relationships and the role of social media applications in B2B communication and improving business performance in SMEs.
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