Assignment on Business Communication - ASDA

Added on - 06 Jan 2020

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Business Communication
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 3............................................................................................................................................13.1 The internal and external processes of communication........................................................13.2 The strategies to improve communication with suppliers, customers and otherstakeholders.................................................................................................................................23.3 The managerial skills among the managers to ensure effective communication ismaintained...................................................................................................................................43.4 Personal plan to develop the own communication skills......................................................5TASK 4............................................................................................................................................84.1 The importance of data collection and dissemination...........................................................84.2 The management information systems and their effectiveness.............................................94.3 Ways that could improve the method of collection and storage of information.................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12Index of TablesTable 1: Personal plan to develop skills.........................................................................................5Illustration IndexIllustration 1: Internal communication method...............................................................................2Illustration 2: CRM strategy.........................................................................................................10
INTRODUCTIONBusiness needs to communicate its actions in order to accomplish their operations andprocesses. The actions are to be communicated with the workforces and management team of theorganisation. It is necessary that connectivity should be strong and accurate with the personwhom the action or the message has been communicated. A business should have a propercommunication network and all the factors that are chains of the network should have effectiveskills and methods of communicating the message (Arvidsson, 2012). The report is coveringinformation about benefits and methods of developing communication processes, along with this,the ways of improving the systems that are related to information and knowledge.The report is providing brief knowledge for useful processes and methods of businesscommunication in the context of Asda. It is British founded supermarket retailer that is dealingwith various products and offering different types of services. The company is also catersservices in financial market and owns a mobile phone company with the network ofEE(Everything Everywhere).TASK 33.1 The internal and external processes of communicationIt is examined that an organisation needs to have proper network of communication inorder to function effective operations and processes throughout the business. For this, theorganisation needs to develop a better network and improve the set of communication skillspresent in the managers and other workforces. Considering this aspect with Asda industries, ithas been evidenced that the company uses effective methods of communicating the actions andcommands among the internal and external sources (Barker, Valos and Shimp, 2012). Theindividuals that are working within Asda forces efforts on reducing all the barriers tocommunicate in a proper and effective manner. The internal communication method is based onflow of messages from the sender to receiver without the guarantee that the person who receivesthe message would understand the content or not. The project groups of Asda aiming foridentifying such issues and implementing changes in order to overcome these issues.The external process of communication is also important for Asda for conveyingmessages and information to their receivers and stakeholders. It helps them to notify or informtheir changes in legal policies, regulations and other organisational framework (Blanc and1
Bouillon, 2012). For this, the management needs to implement better and effectivecommunication skills among their managers and employees. They are using the ways ofcommunicating the messages to their individuals by the method of mails, advertisements,website blogs, public releases, etc. By these methods, Asda convey the useful information totheir external sources.Illustration1: Internal communication method(Source:Orna, 2015)3.2 The strategies to improve communication with suppliers, customers and other stakeholdersIt is evaluated that an organisation needs to adopt an effective communication network toconnect with the different sources and essential elements of the organisation. In that case, it isessential for Asda to implement better communication network among their suppliers, customersand other stakeholders. It would be beneficial in properly executing their business operations andimplementing the action plans to achieve the organisational objectives (Chakravorti, Daniels andLassar, 2015). For this, the management of Asda can consider various strategies to improve theircommunication network with the suppliers, potential customers and other stakeholders likeinvestors and shareholders. The effective strategies in that context are:For developing communication network among SuppliersSupplier relationship management software –The organisation could invest their capitalin adopting the SCM software from the market or could develop itself as per their usageand functioning. This type of software has various valuable features and attributes toperform many tasks related to the supplier's management (Choo, 2010). It includesactivities like managing the supplier's profile, updating them regularly, monitoring theirperformance and techniques for distributing the products, identifying new suppliers from2
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