Understanding Business Communication Models

This assignment delves into the three classical models of persuasion: ethos, pathos, and logos, as applied to business communication. The author discusses how companies leverage these models to connect with customers on an emotional, ethical, and logical level. Real-world examples are used to illustrate the effectiveness of each model, highlighting instances where businesses successfully employ them and situations where their application falls short. Additionally, the assignment reflects on the evolution of business communication and the growing importance of integrating these models for effective marketing and customer engagement.

Running head: BUSINESS COMMUNICATION AND ACADEMIC PROGRESS
BUSINESS COMMUNICATION AND ACADEMIC PROGRESS
Name of the Student
Name of the University
Author Note

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Table of Contents
Part A: Portfolio of communication materials...................................................................2
1. Email for inviting staffs..............................................................................................2
2. Letter to external guests...........................................................................................2
3. Progress report of event...........................................................................................3
4. Final event report structure.......................................................................................5
Part B: Reflection on academic progress.........................................................................7
References.....................................................................................................................11

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Part A: Portfolio of communication materials
1. Email for inviting staffs
Dear all,
I am very pleased to inform you that Commonwealth Bank is going to organize a
dinner party and I request all our employees’, managers’ and surveillance department to
take part in that. The party will be placed on 15th December 2018. The palace of the
dinner event will be Westin Hotel at Martin Place, Sydney. I will also like to inform about
the duration of the party which is 6 pm to 11 pm. I have already invited some celebrities,
politician and a special guest for our party. So I would like to request all of you to take
part in it and make it successful.
Before the start of the New Year eve, it will be a motivation for all the employees
to enhance their involvement with the organization. I request all the employees to
maintain a formal dress code for this event. There will be some performances from
eminent pianist and vocalist, and I hope their performance enrich the standard of the
program. I will be grateful to all of you and want your active participation in this dinner
party.
Thanks and Regards,
Shaun Hayden
The Communication Manager of Commonwealth Bank
2. Letter to external guests
From,
The Communication Manager,
The Commonwealth Bank
Ground Floor, Tower 1
201 Sussex Street
Sydney, NSW 2000
Date: 17.01.2018
To

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Andrew Barr
The honourable Chief Minister of the Australian Capital Territory
Subject: Invitation Letter for Dinner
Dear Sir,
I, Shaun Hayden, the communication manager of Commonwealth Bank, ask your
concern attention that we are happy to announce you to be our chief guest in the event.
Commonwealth Bank is going to organize a dinner party on 15th December 2018 at
Westin Hotel at Martin Place, Sydney. The program will start from 6 pm and ends within
11 pm. We will be grateful if you can manage some time for us and come to the event.
We have a history of doing such event on a regular basis, and in every year we used to
organize this kind of grand party for our employees to provide the ultimate satisfaction
and motivation. I am quite aware of your busy schedule and know that you have to
attend many places for the sake of our work, but still, I request to make some time for
us and attend the party. Our car will be at your place at the right if you approve of
coming on this event and as per the reputation of your position high security will be
provided for you. I hope your presence in that party and hope that we will get
enlightened by your presence.
Thanking you,
Yours’ truly
Shaun Hayden
The Communication Manager of Commonwealth Bank
3. Progress report of event
In any event, all the progressing aspects need to be addressed in a proper way
so that event reaches its desired mark. All the participation progress is almost made.
There are three main sectors of this event. Catering, Guest management and

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systematic approach of the organizer in terms of manage people or support them by
providing transport for an event. Andrew Barr, the honourable Chief Minister of the
Australian Capital Territory, is our chief guest and we have systematic planning for him.
We have organized security planning for the chief minister and took all the
responsibilities of him. Catering team will initiate the planning of food management and
cater and all food on time. There are all kinds of drinks available in this dinner event and
employees can take their favourite drinks and enjoy the party. Western Hotel at Martin
Place is one is one of the popular hotels in Sydney so transportation problem will not
arise in for this event. Our chief guest will come at 6:15 pm and state some valuable
lectures that may motivate the Chief Minister and us will leave on 8 pm, so we have
arranged a special dinner for him.
Catering
 The dinner will be segregated into three divisions like Starters, Main Course and
Desserts. Though anyone can skip that format and take whatever he or she
wants.
 Complimentary drinks will be there for dinner. There are soft and hard drinks also
available.
Guest and Performers
 Performers have been set their financial deal, so we are quite assured that they
will come.
 Chief Minister also gives confirmation about his coming, so security arrangement
is rigid also.
Transport Management
 Employees' who are not bringing their car on that event day, a special bus is
allocated for them only. They can avail the bus and the facility start from 10:30
pm and lasted till 12:50 am.
 The bus will drop employees’ as per its route. I expect there is no such hindrance
situation will happen.
At first, Directors and managers will talk about the bank reputation and showcase
the anniversary logo of Commonwealth Bank. They deliver their vision as well as and
motivate employees’ to work hard for the organization, this will take almost half an hour.

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After that, our chief guest explains the importance of banking sectors in the national
economy; this session is also short will wrap up within 7 pm. Then the musical program
will start, and eminent musicians will play or deliver some marvellous performances.
Around 8 pm the dinner party will start and lasted till 10:45 pm. People enjoy their
dinners and drinks at that time, and with that dinner process, the party ends.
4. Final event report structure
The final structure of an event is important to make a proper framework that
contains a pre-planned thought process for the event. To determine the objective of the
event, it is very important to make a structure beforehand.
Content Page Number
1. Introduction 3
1.1 Aim of the event 4
1.2 Purpose of the event 5
1.3 Event aim and Objectives 6
2. Event details 7
2.1 Activity in the event 9
3. Organizing committee of the event 11
3.1 List of guests 11
3.2 Performers activity 12

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3.3 Payment related issues 13
3.4 Surveillance and security
management
13
4. Flow of event 14
4.1 Participation in event 15
4.2 Tentative programs 16
4.3 Detailed analysis of the report 18
5. Financial report 20
5.1 Stakeholders’ initiation 21
6. Transport facility 22
7. Team bonding and motivation 23
8. Event limitation 23
9. Outgoing letters and incoming letters 24
10. Conclusion 25
11. Appendix 27
Table 1: Event report structure

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(Source: Created by Author)

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Part B: Reflection on academic progress
I have learned in my academic progress that communication is the most
important for business enhancement. I also understand that communication persuasive
that controlled by the three components of Ethos, Pathos, and Logos. In this digital
market internet facility, the mobile facility is accessible to extend the business through
the proper communication process (Kradolfer 2016). I understand the importance of
explaining ethos, pathos, and logos in the modern business market. These thoughts are
assumed and explained by Aristotle by in modern generation business these are also
relevant and important for the market enhancement of that product.
I realized that communication has lots of channels and organization can take any
of them. Ethos is the first thing that makes the communication process ethical for the
organization. Every company has its own ethics, and these ethics are somehow
supported their aim and objectives so that desired outcome can be extracted.
Companies ethics promoted in their commercial also (Tran 2016). I have found that
Nike is a big brand company and they have maintained their ethics by providing quality
products to their customers and providing top notch products in their clothing line. Also,
the company has a strong ethos of endorsing their brand through celebrities.
Professional advertisements and promotions are also elegant and have a touch of ethos
with that. I consider this one of the basic understanding between viewers and customers
with the company. When celebrities are promoting a particular brand, then people
believe their word and ethical communication has come into the business like that. I

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found that people trust and faith is the ultimate matter of ethos and that influence the
growing business opportunities.
Pathos is a form of emotion that business commercials have put into viewers
mind. I found that companies are generating more business by delivering emotion in
their commercial. Pathos is generally used in case of the individual organization, and
their way of working signifies the form of pathos. In case of that, effective
communication is also taken as an important part, and they showcase their feeling over
the products and that transmitted through them to the audience (Tran 2016). I have
found companies are putting their stress on the relationship between mother and child
or establish the attention of people by sentimental provocation. Instances like Colgate
influence relationship between mother and child at their promotion. The strategy of the
promotion is always in the form of pathos and tries to reach the emotional level of
customers. Communication through addressing the personal and professional
interpretation of the company is emotionally attributed to the person who cares for his
family, friends and pets. I have also learned that purchasing a particular brand is
somehow influenced by the promotional activity. I have learned that customers'
satisfaction in depends on the quality of the product but somehow I realize
attractiveness of product is very important and companies are doing this effectively so
that emotional attributes can retain.
Logos is the logical form of business communication and states all facts and
figures about the products and logically evaluates the product for customers. This is the
main factor that enhances the business quality and delivers the real aspect to
customers (Tran 2016). Communication over logical evaluation of a product is the

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delivering aspect of logos, in that case, arguments happen, and through this argument,
a conclusion may be conducted. There are some aspects that companies used in their
commercial and all these are basically vague in most of the cases. Some of the chewing
gum brands promote their products as they are the best chewing gum which can whiten
consumer's teeth. This is absolutely rubbish as no chewing gum can do the same. The
logical branding of the promotion is violated in that case, and consumers also know this
fact as well. Realistic understanding is the core matter of this aspect and companies are
implementing this judgment in contravention of the actual allegory. Some of the
impossible commercial advertisements are showcased by the companies which are out
of possibilities in case of implementation. I understood that this is the importance of
logos to make an evaluation of a product by logical mindset. Logical mindset is
important, and judgment product differentiation is the important aspect of knowing that
product.
In case of my academic practice, I have improved my logical understanding of
the product and also gain better-thinking process so that I can judge the business
market as well. Ethos is the first thing that I understand, and that thing is entirely based
on the company's ethics. Then I have studied pathos, where the entire maintaining
aspect is emotional handling and company tries to make an emotional bonding with
customers and that reflected in their revenue generation. I find that logos is the most
effective way to judge any product and this thought also change my mindset and my
analytical skill evolves which will help in future. Business communication is important,
and there are different ways of communication which I learned and discover for my
future project. In contemporary business communication, organizations are rigid with

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their ethos and pathos and also break in logos so that consumers can transmit the
genuine value of the business and the organization also justifies their manufactured
goods for the better uses of living beings. I have found that excellent value addition in
case of communication in the market is productive for the company to enrich their
market standard. In academic practice, pathos, ethos and logos have been
conceptualized by me in some possible aspect, and I have put some brain to
understand those facts which are not only influence business understanding but also
help in my future evaluation.