Business Communication Induction

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Barrier and challenges to communication...................................................................................1
Strategies to overcome communication barrier...........................................................................2
Insights in which culture influences communication..................................................................2
CONCLUSION................................................................................................................................3
REFRENCES...................................................................................................................................4

INTRODUCTION
Business communication refer to the share of idea, opinion, knowledge within or outside
the enterprises in order to carry out business activity smoothly (Toth, 2013). It also encourages
the potential consumer to bing the long term relationship by increasing the sales of company. For
better understanding Sports Love company has been selected which is situated in London and
deals in sports products. This report cover following topic such as common barrier and
challenges to communication. Further, emphasize on strategies that help to overcome
communication barrier and insights related to culture influence communication.
TASK 1
Barrier and challenges to communication
Barrier to communication: As effective communication within the workplace helps in
strengthening relation between the employees as well as employer of organisation. But there are
various organisation such as Sports love which lack in communication due to which personnel
finds difficulty in achieving their target. Other than communication gap there are several type of
common challenges faced by respective company which are defined below:
Culture barrier: People who belong to different culture has their own belief, dressing
sense, likings, religion and so on (Waldeck, et.al., 2012). In context to Sports Love which works
in three shift due to which they recruit people of different country. Additionally, it is not
necessary that their first language is English due to which it act as a challenge of communication
while conveying and interpreting the information.
Organisation barrier: There may arises various constraint within the communication of
organisation such as lack of transparency. Herein, Sports Love company which remain functional
for 18 hours in three different shifts due to which the management remain less interested while
interacting with staff. Along with that staff hardly gets the feedback of their performances which
is hampering the relation of organisation with their ultimate consumer.
Selective perception barrier: As each member have their own perception due to which
message is decoded based on the understanding level of an individual. In such case role of
manger plays a vital role in shaping the experience or behaviour of employee towards
organisation. But such interaction between manager and staff lacks in Sports love company
which can affect the productivity of profitability of company.
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