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Business Communication

This assignment is for Unit 4 of the BTEC Level 3 Diploma in Business, focusing on Business Communication. The assignment requires the learner to explain different types of communication used in business.

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Added on  2020-06-06

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Business Communication INTRODUCTION 1 TASK 11 P1 Explain different types of business information, their sources and purposes.1 TASK 22 P2 Present complex internal business information using three different methods 2 P3 Produce corporate communications for your chosen organization.3 P4 Evaluate the external corporate communications of an existing product or service. In contrast, the report evaluates the uses of business information and electronic and non electronic methods of communicating information in Tesco Plc.

Business Communication

This assignment is for Unit 4 of the BTEC Level 3 Diploma in Business, focusing on Business Communication. The assignment requires the learner to explain different types of communication used in business.

   Added on 2020-06-06

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Business Communication 1
Business Communication_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Explain different types of business information, their sources and purposes...................1TASK 2............................................................................................................................................2P2 Present complex internal business information using three different methods.................2P3 Produce corporate communications for your chosen organization...................................3P4 Evaluate the external corporate communications of an existing product or service.........4TASK 3............................................................................................................................................4P5 Explain the legal and ethical issues in relation to the use of business information..........4P6 Explain the operational issues in relation to the use of business information...................5TASK 4............................................................................................................................................7P7 Outline electronic and non-electronic methods for communicating business information.7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................82
Business Communication_2
INTRODUCTIONCommunication is the nervous system of an organization. It keeps themembers of the organization informed about the internal and externalhappenings relevant to a task and of interest to the company. In Tesco the onlinegrocery store, communication plays a vital role in establishing healthyrelationship between employer and employees. Further this report analyses typesof communication and business information. In contrast, the report evaluates theuses of business information and electronic and non electronic methods ofcommunicating information in Tesco Plc.TASK 1P1 Explain different types of business information, their sources and purposes.Verbal information can be argued to be the best way to communicate because it makessure that everyone has a full understanding of the information because questions can be askedand the information can be discussed. The problems with verbal communication is that it is time-consuming and in certain situations may be difficult to tell the masses.Tesco PLC uses verbal information to communicate’ when they are coming up withnew advertisements for the business. Tesco PLC would need to have meetings with people thatare writing the advert and may use focus groups to determine what customers want from thecompany. They need to ensure that they communicate effectively to ensure that they are going toproduce an advertisement that they are happy to be broadcast and communicates the informationthat they want it to. The source information will be coming from (in this example) Tesco PLCmarketing team. Verbal information is a key way that business always used to communicatewithin the company and outside of it. Verbal communication has many advantages including it isthe least likely types of communication to be misinterpreted when it is used to communicationbetween one person and another. Most people are more confident communicating verballybecause it is the first communication skill that they learn when they were young, it is also theeasiest way to get your point across (Andrews, and Russell, 2012).Although there are many advantages for verbal communication there are alsodisadvantages such as language barriers and issues with getting a point across to a large group ofpeople, which in Tesco PLC is an issue as it is a big company. Also, there can be issues withpeople disputing what was said, for example if a mistake has been made because an employee1
Business Communication_3

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