Social Media Communication Strategy for Aldi Australia

BUSINESS COMMUNICATION
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Introduction
 The social media has created a insurgency in every
sector by enhancing the network for communication.
 The use of social media amongst all the industries has
been highly prevalent in the Australian retail sector
(Parveen, Jaafar and Ainin 2015).
 The Australian retail sector with severe competition
has been experiencing significant developments and
advantages.

Aldi Australia Background
 The German chain Aldi introduced
its first Australian store in Sydney in
2001 and by 2004 the company
comprised almost 54 stores across
the eastern states.
 Reports of Singh, Shukla and Mishra
(2018) have stated that Aldi claimed
that its proposition of ‘smarter
shopping’ had been upheld by
having no artificial colours in any of
its products.

Continuation
 Furthermore, it sustains its brand with an
increased proportion of local produce along
with daily reasonable prices products and
services rather than changeable ‘specials’
(Aldi.com.au 2019).
 The company claims that its customers
must not lose any chance to purchase
everyday groceries of the premier quality at
the reasonable price and thus needs to be
engaged in a strong communication base.