Challenges and Strategies for Effective Business Communication: A Case Study of Buni Travels

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BUSINESS COMMUNICATION
INTRODUCTION
The business communication is basically defined as the procedure of sharing various
data between employees within workplace and outside organization. Due to keeping effective
communication in business organization is able to deliver best quality products to customers for
long duration. The chosen company is Buni travels and the company was established in 1919
(MacDonald, Kelly and Christen, 2019). The report will be covered common challenges and
barriers to effective communication, effective strategies for overcoming communication barriers
and demonstrate the importance of cultural awareness.
Common challenges and barriers to effective communication
During the time of COVID pandemic Buni Travel faced various
difficulties for run their activities smoothly and also for keeping positive
relationship with customers. Those barriers are described below -
 Physical barrier: Due COVID pandemic physical barriers or distance
are highly increased between company and customer. Because at that time
people have lot of fear for travelling in various locations. Due to this the
physical visits of users are highly reduced in company which leads to
decrease their performance effectively.
 Emotional barrier: - In this barrier people slowly decreased the habit
of travelling due to the fear of COVID. Due to decreasing the travelling
habit organization is not able to maintain strong positive relations with
clients regarding their service.
 Cultural barrier: - Due to implementing the strategy of lock down in
UK Buni Travel is not deliver information about their various goods and
services to users. Due to facing this issue company faced huge financial
loss in their business and also not able to facilitate beneficial awareness
about holiday schemes to them in time.