Business Communication .

This report discusses the challenges and strategies of business communication in the digital era. It covers topics such as millennial workforce, employee engagement, communication alignment with business strategy, and increased globalization advancement.

Running Head: BUSINESS COMMUNICATION 1
Business Communication
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BUSINESS COMMUNICATION 2
1.0 Introduction.
1.1 Background
The world is experiencing various changes since the emergence of the digital era.
Technology is exploding almost every day, and people are engaging in finding ways of coping
with such changes. The technology changes have seen the emergence of changes in the
communication scale of employees and the management. Such changes are affecting the
performance of the business depending on how the organization makes use of technological
changes (Iwabuchi, 2018). Various issues have been affected by such changes and that
organizations need to put in place and to ensure that it does not put the organization in a position
of collapsing.
1.2 The problem
The problem that has prompted this research is on the age gap between employees in
different organizations. Most of the organizations are comprised of millennials, baby boomers,
generation X, and generation Z. as well there are differences in the culture and the beliefs of
different employees. Therefore, there is a challenge on integrating the communication of such
different employees in the organization. The millennials are more advanced in the application of
the technology while the baby boomers are only used to the old ways of communicating.
Language use and communication styles are in a constant state of change thus requiring
reflection and quick response to the changes (Thornton, 2018). The changes are as a result of a
continuous change in the social context, communicative technologies and the new
communicative environments created by the technologies.
1.3 Purpose of the report

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The purpose of the report is to conduct a thorough analysis of the communication
challenges that are facing business organizations. The new media has fostered interactivity
between corporations and business organizations, employees and business customers.
2.0 Discussion
2.1 millennial workforce
Most of the current workforce is composed of the millennial and generation Z workers.
The millennial know the use of technology. Such group is not used to the traditional ways of
communication since they have been influenced by the internet and the digitalization in the use
of technology. The millennials are changing the way businesses are conducting their affairs since
the organizations must ensure that they incorporate them in their daily undertaking for the
success of the business. The millennials are becoming useful in the organization since they know
how to apply the technological devices that are being incorporated into the organizations (Vesic,
2010). It is vital that the organization understand how to make meaningful use of such generation
to enable them to achieve their goals. The millennial employees can raise their opinions in the
organization through online forums and not a must to wait for a physical meeting.
Therefore, it is essential to ensure that such changes are accepted in the organization.
Every organization must ensure that they install digital devices and adapt to the technological
changes for them to remain competitive. The digital devices and technological changes will
provide quick decision making to the organization and will make them deal with any issue of
concern that requires immediate attention (Mo, Mistilis, & Del Chiappa, 2015). The digital
devices, network, and technological advancements have enabled real-time provision of a solution
to the challenges that exist in the organization.

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2.2 Employee engagement
Better communication can make a world of difference for any form of business. The
results of good communication can be reflected in the level of the employees’ satisfaction and
efficiency. The new business needs to engage their employees in every form of decision making.
The millennial employees tend being included in making decisions that affect them as an
employee. The millennial workforce will be satisfied and happy if the executive management
engages them and considers their opinions (Georgiades, 2015). The employees will feel like part
of the organization, and this strategy overcomes some of the challenges that occur in
organizations. The employees have a critical role they play in the organization.
The employees have to interact with the top management to give their ideas. Such
interaction can only be successful if there is a form of communication. The management needs to
ensure that there is free communication that is allowed for their employees. The employees
should not be restricted in the way they interact with the top management. If the management
does not have free interaction with the employees, they will make them feel discouraged from
participating in any discussion (Young & Hinesly, 2014). The management needs to organize a
forum where the employees need to communicate with the employees. There should be a form of
discussion that ensures that the employees are engaged and feel part of the decisions that are
made.
2.3 Communication alignment with the business strategy
Communication is a vital tool in managing and enabling the success of a business
strategy. However, setting the strategy of the business and aligning it with the communication

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aspect in any organization is the most challenging role a manager can endure in a business. The
management must put strong measures to ensure that they communicate well all the strategies of
the company to the most relevant parties and ensuring that they adhere to the requirements. The
communication department must put their strategy to match those of the organization to enable
them to interact with the top management. It is the role of the top management to analyze
whether they have adequately achieved in making the communication alignment (C. & Thakkar,
2012). The alignment of the communication with the strategy of the organization helps in adding
value to the organization. It also helps in setting the strategy and the roles of every individual in
the strategy accomplishment.
The communication value circle gives a critical framework that can be used in detecting
the areas where there are misalignments between the communication strategy, organizations
strategy and other strategies used in the organization. It is essential to reflect on the current
situation and the strategic directions for the future, to make the framework. The manager needs
to use communication value circle to find out areas where the communication can be used to add
value to the organization (Thoruan, 2018). There should also be identification and prioritization
of business goals by the use of the inner circles of communication value circle.
2.4 increased globalization advancement
Global communication is affected by the advancement of globalization, and it helps to
advance the business opportunities and to remove any barriers that might hinder achievement of
its overall goal — the removal of a cultural barrier and developing the global village aspect
where people can interact freely. Business can communicate with other business without being
hindered by geographical difference and understand each other well. The businesses can share
important information with other organization and can get solutions to challenges they possess

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through communication (Berry, 2012). Therefore, globalization and global communication have
shifted the environmental, cultural, political and economic elements in the globe. People can
share their culture through globalization.
Business can use communication and globalization to access markets on the global scale
and be able to venture in areas where they could not manage without the assistance of
globalization. Therefore, globalization has opened room for new markets and interaction with
foreign investors as well as customers since it has simplified the communication between various
participants. The management should ensure that they equip their employee to understand how
they can make effective use of the communication strategies to win in its strategies. The use of
communication in the globalization helps the organization to solve the cultural difference with
other organizations that have different cultures (Gerardi, 2018). It is the role of the management
to ensure that they engage all the cultures and adapt to diversified culture since every
organization has its way of doing things and communicating that is different from the other.
Therefore, different cultures can be understood and absorbed through communication.
Conclusion.
When organizations adopt effective communication, they will have a good opportunity
for them to succeed in their strategies. The excellent communication of management with their
team will increase the level of morale and boost their productivity in an organization. The
employees need to be informed about the organization strategies, vision, and direction through
communication. An informed team has high chances of employee satisfaction, and they feel
more secure with their roles. Communication has various roles that it plays in organization
advancement (Morabito, 2016). The organization gets multiple advantages as a result of applying
communication. The benefits are that it promotes motivation, altering employees attitudes, helps

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in socializing. The employees can expand their knowledge in the field where they get effective
communication, and that makes them more innovative. The ideas need to be heard and should be
implemented as soon as it is proposed.

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