Business Communication Corporate communication of Mark and

LEVEL 3 NO TURNITIN

Business Communication
Corporate communication of Mark and Spencer
Introduction
Corporate Communication is a set of activities
involved in managing and orchestrating all
internal and external communications aimed at
creating favourable point of view among
stakeholders on which the company depends.
Types of communication
Corporate communication is activity which are
used by company, administration, institute, body
for its public in order to achieve their planned
objectives. Cooperate communication are of two
types which can be used TESCO internal and
external.
Responsibilities
 They have to monitoring responses from audience and
markets.
 Managing issues and responding to crisis situation.
 They have to coordinate with international business
firms.
 The manager has to execute their activities with the help
of employers which will also help them to take better
decision.
Internal includes employee’s stakeholders i.e.
shares and stockholders. External includes
agencies, media, general public, educational
institutes and many more. Cited company will
attain their objectives if there they are using
proper communication strategies. In internal
communication manager can conduct meeting
for convening message to employers and
employees.
It is responsibility of manager to manage
communication between employees as well as
customers so that they can deal with management
functions.
Conclusion
If in organisation workers are facing any
problem regarding packing of products,
then manger is responsible to give them
proper training and this should be
conducted according to them so that task
will be performed in appropriate manner.