BTEC Business Communication Report: Tesco's Corporate Communication

This report examines the corporate communication strategies employed by Tesco. It begins with an introduction to business communication, emphasizing its goal-oriented nature and the evolution of communication methods. The report then delves into specific areas of communication within Tesco, including employee communications, which focuses on internal messaging and building relationships with staff; media relations, which covers news releases and responding to media inquiries; public relations, encompassing customer relations and public inquiries; and crisis communication, which addresses managing events that threaten public safety or the company's reputation. The report concludes by highlighting the importance of effective communication in building customer base and minimizing miscommunication. This report is based on the BTEC Level 3 Diploma in Business Unit 4 – Business Communication assignment.

BUSINESS COMMUNICATION
Corporate communication for Tesco
Introduction Employee Communications
Conclusion
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for exchanging business data builds the quantity of clients for
the association.
Business Communication is goal oriented. The rules,
regulations and policies of a company have to be
communicated to people within and outside the organization.
This is regulated by certain rules and norms. In early times, it
was limited to paper-work, telephone calls etc. But now with
advanced of technology, we have cell phones, video
conferencing, emails, satellite communication to support
business communication.
In addition to conveying a company’s messages to external
audiences, corporate communicators may also be called on to
function as employee communications managers, which
includes designing printed publications and writing emails to
announce TESCO news, benefits information and training
opportunities. Corporate communicators may facilitate focus
groups to learn what issues matter most to front-line
employees. They advise senior leaders on how to improve
relationships with their staff and gain support for their
initiatives. The corporate communications staff may also
manage a company’s Intranet and internal blogs.
Media Relations: This may be the function for which
corporate communication managers are best known. Media
relations work includes writing and distributing news
releases and responding to media inquiries. Corporate
communicators oversee all planning for news conferences,
including selecting the site for an event, arranging for
banners and other graphics to be displayed at the event,
preparing packets of information to distribute to the media
and preparing executives to speak at news conferences.
Public Relations: Building relationships with customers and
responding to inquiries from the public fall under the public
relations function of corporate communications. Duties in
this area include producing newsletters, brochures and other
printed materials designed for the general public. Corporate
communicators also manage a TESCO company’s website
and social media presence, which includes monitoring what
customers and clients are saying about the company on social
networking websites and responding to inaccurate posts or
requests for information
Crisis Communication
When an event occurs that threatens public safety or a
company’s reputation, corporate communicators function as
advisers to CEOs and senior leaders in managing the crisis.
Special training in the issues unique to crisis communication
helps corporate communicators prepare for events such as
chemical spills, violence in the workplace, an accidental
death on the job, layoff announcements and allegations of
company wrongdoing.
Functions