Importance of Effective Communication in Business and Crisis Management

This presentation highlights the importance of effective communication in business and crisis management. It covers the significance of interpersonal communication and communication on sustainability. The presentation includes references from renowned authors in the field.

Crisis Communication
Crisis communication forms an
essential aspect of the
organization which helps in
preventing and lessening the
damage of the crisis which can
affect the entire organization
along with the stakeholders
(Booth 2015).
Business communication
Business communication is
considered to be a crucial part
of the organization and in order
to ensure success, any manager
needs to ensure that effective
communication is a priority in
the firm at large (Boin, Stern &
Sundelius 2016).
Communication on sustainability
For an organization to be successful, it is crucial that to build its
image in the eyes of the customers it needs to ensure that it
communicates to the stakeholders about its sustainability
aspects and CSR Activities in order to ensure that is able to
create a positive sustainability branding (Bortree 2014).
Interpersonal
communication
The interpersonal
communication is often
taken to be an area of
study or research which
seeks to understand the
manner in which an
individual can achieve
personal as well as
professional goals.
References
Boin, A., Stern, E. & Sundelius, B., 2016. The politics of crisis management: Public leadership
under pressure. Cambridge University Press.
Booth, S.A., 2015. Crisis management strategy: Competition and change in modern
enterprises. Routledge.
Bortree, D.S., 2014. The state of CSR communication research: A summary & future
direction. Public Relations Journal, 8(3), pp.1-8.
Chaudhri, V., 2016. Corporate social responsibility & the communication imperative:
Perspectives from CSR managers. International Journal of Business Communication, 53(4),
pp.419-442.
Coombs, W.T., 2014. Ongoing crisis communication: Planning, managing, and responding.
Sage Publications.
Source: Chaudhri 2016.
Source: Coombs 2014